ERICK CHAPARRO
Grand Junction
Summary
Results-driven marketer with a proven track record in event planning and content strategy, adept at thriving in fast-paced environments. Skilled in crafting compelling narratives that engage audiences and drive brand growth. Committed to continuous professional development and leveraging innovative approaches to exceed organizational goals.
Overview
6
6
years of professional experience
Work History
Content & Marketing Specialist
Leitner-Poma of America, Inc.
02.2023 - Current
- Organize and manage corporate presence at 32 industry events per year, including trade shows, sponsorship, and client meetings
- Plan and execute client dinners for up to 150 guests
- Attend various industry conferences to maintain and build relationships with clients, vendors, and other industry personnel
- Manage design, distribution, and inventory of 30 different giveaway items ranging from custom jackets to pens
- Create weekly posts on LinkedIn, Facebook, Instagram, and YouTube by using Photoshop and Premiere Pro
- Expanded social media presence, increasing Facebook followers by 18%, Instagram followers by 79%, LinkedIn followers by 114%, and YouTube subscribers by 30%
- Oversee social media and marketing strategies including brochure design, content management, event planning, and trade shows
- Capture and edit video content for different departments including sales and human resources
Social Media Manager
Colorado Mesa University - Residence Life
08.2021 - 12.2022
- Partnered with 2 other managers to strategize social media campaigns and establish posting schedule
- Generated engaging content daily for the Residence Life Instagram page
- Increased brand awareness by developing and implementing effective social media strategies
Resident Assistant
Colorado Mesa University - Residence Life
07.2020 - 12.2022
- Provided a safe housing environment for 306 residents
- Partnered with 7 other staff members to organize monthly events and optimize approaches for working with students
- Provided support and guidance to residents on academic and personal issues
Game Room Desk Attendant
Colorado Mesa University - University Center
09.2022 - 12.2022
- Maintained a safe and enjoyable atmosphere for students
- Operated sound system and televisions to enhance event experiences
- Checked out air hockey, table tennis, and foosball equipment for recreational use
Game Day Operations Intern
Grand Junction Rockies
05.2022 - 08.2022
- Organized concessions stands merchandise booth and ensured facility cleanliness throughout 49 home games.
- Supported fans with inquiries at information booth
- Coordinated game day logistics to ensure smooth operations and enhance fan experience.
Education
BBA - Marketing, With A Minor in Mass Communications
Colorado Mesa University
Grand Junction, CO12-2022
Skills
- Event Coordination
- Social media
- Teamwork and collaboration
- Skilled in using Adobe Creative Suite applications including Premiere Pro, Photoshop, and Illustrator
- Bilingual (in English and Spanish)
- Experienced in Canva design
- Excels in Microsoft Suite Programs
Timeline
Content & Marketing Specialist
Leitner-Poma of America, Inc.
02.2023 - Current
Game Room Desk Attendant
Colorado Mesa University - University Center
09.2022 - 12.2022
Game Day Operations Intern
Grand Junction Rockies
05.2022 - 08.2022
Social Media Manager
Colorado Mesa University - Residence Life
08.2021 - 12.2022
Resident Assistant
Colorado Mesa University - Residence Life
07.2020 - 12.2022
BBA - Marketing, With A Minor in Mass Communications
Colorado Mesa University