Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline

Eric Lucero

Castle Rock,CO

Summary

Talented Photographer / Owner with excellent marketing, customer service and work ethic with more than 22 years of experience. Highly effective and comfortable working with people at all levels in organization. Successfully created and solely controlled one of the most successful and recognized architectural photography businesses in the country.

Overview

22
22
years of professional experience

Work History

Owner/Operator

Eric Lucero Photography
03.2001 - Current
  • Managed day-to-day business operations over 22 years creating one of Denver's most awarded and recognized architectural photography businesses with clients in several states throughout the U.S.
  • Consulted with Interior Designers, Builders, Architects, and Real Estate Professionals to provide them first-class quality photography on schedule and on budget.
  • Trained and motivated many assistants / aspiring photographers to produce and understand how to create captivating images.
  • Provided images for many of the countries largest home builders including Toll Brothers, Shea, TriPointe, Meritage, Taylor Morrison, Brookfield, Lennar, and many more.
  • Evaluated industry trends to always be ahead of the curve in regards to capturing and editing architectural images.
  • Managed budgets, multitudes of client accounts, and costs.
  • Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
  • Organized and attended trade shows and special events such as HBA MAME Awards, The Nationals and Gold Nuggets to showcase products, network with other businesses and attract new customers.
  • Used knowledge of market trends to create value-added solutions to create additional revenue streams.
  • Cultivated forward-thinking, inclusive and performance-driven company culture to become a leader in the industry with many long term customers.
  • Worked with marketing teams to create print and online advertisements for marketing purposes across several mediums.

Real Estate Photographer

Luxe Photo
06.2023 - Current

Owner / Operator of real estate focused photography for premium properties, top agent listings throughout the Denver metro and surrounding areas.

Worked with several dozen agents to provide HDR images for listings on popular home for sale web sites.

Real Estate Photographer

Spotlight Home Tours
03.2008 - 01.2023

Lead Denver photographer working primarily with Sotheby's Denver shooting luxury real estate in Denver Metro Area.

Education

No Degree - Advertising

University of Colorado At Boulder, Boulder, CO

Attended 3 years with focus in advertising. Upon realizing the degree was for copy not creative I left to pursue photography at Art Institute of Colorado. I do plan to finish this degree in the near future for personal reasons.

No Degree - Photography

The Art Institute of Colorado, Denver, CO

Attended 2 years in the photography program. This was for an associates degree as a BA was not offered at the time, and the school has since dissolved. Was top student and produced client work prior to graduating. Chose to start my career rather than do last quarter of building portfolio which already was created and producing work which led to 22+ years in the field.

Skills

  • 22 years architectural photography experience working with film, digital, 35mm, medium and large format cameras
  • Highly proficient with Photoshop, Lightroom, Capture One, Bridge, and other photo production software
  • Advanced in photography lighting, composition, HDR, and layer blending to produce high quality images
  • Comfortable working with many clients in many different fields working in residential, hospitality, health, and commercial building and real estate
  • Trained and mentored several assistants and photographers in lighting, composition and post production techniques
  • Motivated by keeping up with industry trends in equipment, processing, and techniques to always be ahead of competition

Accomplishments

  • Contributed to over 500 awards for builders, architects, and interior designers in the MAME, Nationals, Gold Nuggets, Crystal and many other industry recognized events.
  • Created imagery for several local and national add campaigns for over a dozen national home builders.
  • Highly regarded among peers as an industry leader in creation of architectural and real estate images.
  • Regularly Published in many popular home magazines such as Luxe, Colorado Homes and Lifestyles, and 5280 to name a few.

Timeline

Real Estate Photographer - Luxe Photo
06.2023 - Current
Real Estate Photographer - Spotlight Home Tours
03.2008 - 01.2023
Owner/Operator - Eric Lucero Photography
03.2001 - Current
University of Colorado At Boulder - No Degree, Advertising
The Art Institute of Colorado - No Degree, Photography
Eric Lucero