ERIC BENNETT
Highlands Ranch,CO
Summary
Visionary executive leader with a proven track record of driving organizational growth, operational efficiency, and member engagement in the sports industry. As Director of Membership at USA Cycling, spearheads national initiatives that expand membership, foster strategic partnerships, and enhance financial sustainability. Expertise in cross-functional leadership, data-driven decision-making, and large-scale program development. Adept at aligning business operations with strategic objectives to elevate brand presence, improve stakeholder relations, and deliver sustainable growth.
Overview
12
12
years of professional experience
Work History
Director of Membership
USA Cycling
10.2021 - Current
- Company Overview: One of the largest cycling organizations in the U.S
- Leads national membership strategy for one of the largest cycling organizations in the U.S., driving revenue growth, retention, and value-added initiatives that enhance membership engagement and long-term sustainability
- Developed and implemented a multi-year membership strategy, resulting in sustained growth and improved member retention
- Spearheaded modernization efforts, optimizing digital infrastructure and automating membership processes to enhance user experience and efficiency
- Designed and executed innovative membership campaigns—including a Club Win-Back Initiative—which significantly boosted retention and engagement
- Cultivated partnerships with national events, local organizations, and key stakeholders to integrate membership value into flagship programs
- Led the transition of the Collegiate Mountain Bike National Championships to Bentonville, AR, leveraging local partnerships to streamline logistics and improve event accessibility
- Developed high-impact coaching summits, including an elite-level training event preparing coaches for Olympic-level competition
- Championed initiatives supporting collegiate athletes, professional teams, and cycling communities, ensuring a more inclusive and accessible sport
- Directed hurricane relief efforts for impacted schools, reinforcing USA Cycling’s commitment to social responsibility
- One of the largest cycling organizations in the U.S
Sr. Financial Analyst
Bellco Credit Union
07.2018 - 10.2021
- Designed and automated financial reports to streamline decision-making
- Conducted financial forecasting and cost analysis to optimize operations
- Led the implementation of a business intelligence platform, improving reporting efficiency
Sr. Financial Analyst
Rocky Mountain Crude Oil
07.2017 - 07.2018
- Managed pipeline operations and logistics across multiple states
- Conducted market and production forecasting for strategic planning
Financial Reporting Analyst
Mansfield Oil Company
10.2016 - 07.2017
- Developed annual budgets and identified cost-saving measures
Analyst II - Ops Financial
Sports Authority Corporate
01.2013 - 09.2016
- Managed payroll budgets for 400+ retail locations
- Created automated tools to track key performance metrics
Education
Bachelor’s Degree - Business
University of Denver
Associate’s Degree - Business
Ventura College
Master’s Degree - Executive Leadership
Dartmouth School of Tuck
02.2025
Skills
- Organizational Leadership
- Operational Strategy
- Membership Growth
- Revenue Development
- Strategic Partnerships
- Stakeholder Engagement
- Financial Planning
- Budget Optimization
- Program Development
- Program Implementation
- Event Collaboration
- Community Engagement
- Diversity Initiatives
- Data-Driven Decision-Making
Timeline
Director of Membership
USA Cycling
10.2021 - Current
Sr. Financial Analyst
Bellco Credit Union
07.2018 - 10.2021
Sr. Financial Analyst
Rocky Mountain Crude Oil
07.2017 - 07.2018
Financial Reporting Analyst
Mansfield Oil Company
10.2016 - 07.2017
Analyst II - Ops Financial
Sports Authority Corporate
01.2013 - 09.2016
Associate’s Degree - Business
Ventura College
Master’s Degree - Executive Leadership
Dartmouth School of Tuck
Bachelor’s Degree - Business
University of Denver
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