Summary
Overview
Work History
Education
Skills
Certification
Titles
References
Timeline
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Emma Castro

Frederick

Summary

Experienced Salesforce Consultant with a proven track record in successful CRM implementations. Offers a unique combination of delivery management, project management, and business analysis skills gained from top-tier organizations. Recognized for problem-solving abilities and expertise in utilizing visualization tools to drive effective solutions. Over 5 years of comprehensive experience, consistently meeting client needs and exceeding expectations.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Delivery Engagement Manager

Saasinct Solutions
01.2023 - Current
  • Work with customers and client stakeholders to understand and define business requirements
  • Define and improve current processes and best practices using process flow diagrams, making recommendations for future state processes and system designs
  • Create User Stories and functional requirements
  • Ensure projects are accurately tracked, managed, and reported on using Saasinct's project management tools
  • Implement Salesforce solutions in Sales Cloud, Service Cloud, and Financial Services Cloud, and integrate third-party tools as required
  • Configure features and processes that include custom objects, formula fields, field dependencies, validation rules, flows, approval processes, reporting and dashboards, and other declarative features in Salesforce
  • Define and configure user security permissions and role hierarchies to meet client requirements
  • Marketing and promotional activities
  • Lead scoping calls, reverse demos, and create and present SOW Decks to potential clients to generate new business.

Advisory (Senior Strategy) Consultant

Simplus
06.2022 - 12.2022
  • Built Executive Strategy Readout Decks
  • Worked with Product Owners to refine backlog and prioritize User Stories for upcoming sprints
  • Lead daily SCRUM calls with technical and BA teams
  • Developed training content to train strategy team on using LucidSpark tools to run meetings
  • Built lasting relationships with clients through clear communication, trust, and exceptional service delivery.
  • Created Journey Mapping & Persona templates to add to our repository.
  • Influenced key decision-makers with persuasive presentations and data-backed insights.

Strategy Lead

Atrium Insight
10.2021 - 05.2022
  • Lead weekly standup meetings and communicated with Project Managers
  • Organized and lead bug triaging meetings to prioritize bug fixes
  • JIRA Board Maintenance
  • Understood all Agile processes
  • Lead Discovery session to understand Business requirements
  • Understood Current and Future State Business Processes
  • Created Business Process Flows to provide insight into Epics and User Stories needed to develop solutions
  • Developed Personas to help drive Epics and User Stories
  • Lead Sprint Demos to display new functionality to clients
  • Smoke tested the Salesforce System

Business Analyst

Atrium Insight
09.2020 - 10.2021
  • Created documentation for Technical, BA, and Business processes
  • Wrote high-level and in-depth User Stories and defined Epics
  • Configured Salesforce functionality based on User Stories
  • Developed Process Flows to provide insight into needed Epics and User Stories
  • Created Personas to help drive Epics and high-level User Stories
  • Smoke tested the Salesforce System
  • Created and worked Salesforce specific bugs
  • Organized and ran a series of bug triaging meetings to prioritize bug fixes
  • Assisted with Sprint demos to the client.

Education

Bachelor of Science in Business Marketing -

Montana State University

Skills

  • Salesforce
  • Jira, Klient
  • Business process improvement
  • Requirements gathering
  • Project Management
  • Implementation management
  • Budgeting and allocation
  • Proposal development
  • Risk mitigation

Certification

  • Salesforce Certified Administrator
  • Salesforce Certified Einstein Analytics and Discovery Consultant

Titles

Delivery Manager

Project Manager

Strategy Lead

Business Analyst

Solution Engineer

References

References available upon request

Timeline

Delivery Engagement Manager

Saasinct Solutions
01.2023 - Current

Advisory (Senior Strategy) Consultant

Simplus
06.2022 - 12.2022

Strategy Lead

Atrium Insight
10.2021 - 05.2022

Business Analyst

Atrium Insight
09.2020 - 10.2021

Bachelor of Science in Business Marketing -

Montana State University
Emma Castro