EMILY THOMPSON
Denver
Summary
Digital marketing operations and customer success leader with experience leading teams at multiple large organizations.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Implementation Consultant
Iterable
07.2023 - 06.2024
- Led 25+ successful and timely client implementations inclusive of Email, SMS, Mobile In-app and Push channels.
- Supported new customers on user and event data schemas, including guidance on using Iterable's APIs and native partner integrations for a successful data migration.
- Consulted customers on IP warming planning and monitoring.
- Provided guidance and hands on managed migration support inclusive of building multichannel customer journeys and use cases.
Digital Marketing Manager - Operations
PwC
02.2020 - 06.2023
- Managed stakeholders and relationships at all levels including marketing leadership on high-visibility initiatives.
- End-to-end marketing tactic strategy and execution; inclusive of developing performance goals, target audiences, email builds, and customer journey mapping/set up.
- In-depth Sales Cloud and Einstein Analytics reporting expertise used to consult internal marketers on tactic performance and optimization; channels inclusive of email, web, social, webcasts, and in-person events.
- Worked with platform Ops to test new Sales Cloud and SFMC value stories to identify defects prior to releases.
Account Manager
Merkle Inc.
08.2018 - 02.2020
- Email account manager for a large pharmaceutical client.
- Managed relationship with the client, internal stakeholders, and our internal team.
- Executed and led large technical initiatives for the account such as API integrations, journeys, and automations.
- Managed direct reports
- Assisted with scoping and creating SOW's.
Associate Account Manager
Merkle Inc.
04.2017 - 08.2018
- Managed and executed email campaign production activities for multiple financial and retail clients.
- Consistently communicated with the client as well as internal stakeholders to ensure accuracy and timeliness of projects.
- Used project management and marketing automation platforms such as Workfront and Salesforce Marketing Cloud to deploy and track campaigns.
Marketing Consultant
The Firefly Garden
04.2013 - 05.2016
- Developed website content, theme, and layout.
- Executed email marketing campaigns, tracked engagement and conversions.
- Executed SEO campaigns and managed key words, using Google Analytics to track results.
Business Analyst
Sports Authority
10.2013 - 07.2015
- Consistently increased sales as lead analyst and allocator for kids' footwear, managing appropriate inventory levels to support sales.
- Assisted buyer with purchasing decisions based on sales data.
- Managed relationship with partners at several key vendors such as Nike, Under Armour, and Adidas.
Education
Master of Arts - E-Marketing And Social Media
Middlesex University
London2016
Bachelor of Science - Business Administration, Marketing
Colorado State University
Fort Collins, CO2012
Digital Marketing
Squared Online
GoogleSkills
- Customer Success
- Implementation
- Agency Services
- Project Management
- Digital Marketing
- Marketing Automation
- Analytics and Optimization
- Data Planning and Migration
Certification
- Adobe Certified Professional - Adobe Real-Time CDP Business Practitioner
- Salesforce Marketing Cloud Email Specialist
Timeline
Implementation Consultant
Iterable
07.2023 - 06.2024
Digital Marketing Manager - Operations
PwC
02.2020 - 06.2023
Account Manager
Merkle Inc.
08.2018 - 02.2020
Associate Account Manager
Merkle Inc.
04.2017 - 08.2018
Business Analyst
Sports Authority
10.2013 - 07.2015
Marketing Consultant
The Firefly Garden
04.2013 - 05.2016
Master of Arts - E-Marketing And Social Media
Middlesex University
Bachelor of Science - Business Administration, Marketing
Colorado State University
Digital Marketing
Squared Online
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