Emily Garber
Denver
Summary
Strategic Digital News and Social Media Editor with 7+ years of experience in editorial management and audience engagement. Expertise in headline writing, analytics-driven storytelling, brand voice management, and multimedia production. Demonstrated success in team leadership and content strategy optimization, achieving significant audience growth and high visibility on major platforms.
Overview
7
7
years of professional experience
4038
4038
years of post-secondary education
Work History
Homepage and Social Media Editor
Fox News Digital
New York
04.2022 - Current
- Pitch and package stories - including headlines, kickers and images - to secure top-10 placement on FoxNews.com and maximize click-through rate and traffic.
- Hundreds of pitches ranked among the site's top 10 stories, generating over 500 million page views and averaging 780 clicks per minute.
- 40% average increase in CTR from headline testing.
- Created photo illustrations and videos for Fox News' social and homepage, enhancing visual storytelling and audience engagement.
- Produced 1,200+ social media posts driving engagement across all Fox News channels.
- Chosen to provide primetime coverage for major planned breaking news events, ensuring timely and accurate reporting.
- Breaking news staff for events including but not limited to: Charlie Kirk assassination (homepage tool editor), Pennsylvania Trump assassination attempt (homepage and social media), Baltimore Key Bridge collapse (social media).
- Chosen to onboard and train 10 new hires starting in 2023.
- Oversaw routine responsibilities while managing additional assignments, demonstrating flexibility and commitment to team goals.
Associate Homepage and Social Media Editor
Fox News Digital
New York
04.2022 - 03.2024
- Operated FoxNews.com and FoxBusiness.com homepages to ensure timely and relevant content delivery.
- Manage Fox News and Fox Business social media platforms (Instagram, TikTok, X, Facebook and Threads).
- Set up and monitor livestreams for the homepages and social media accounts, provide real-time headlines and soundbites to keep audience updated.
- Operated Fox News homepage tool for 2022 Midterm Election primetime shift.
- Monitored homepage and social media analytics in real-time to inform content strategy and audience engagement.
- Assisted recruitment team in identifying and onboarding new hires to enhance team capabilities.
Deputy Head of Social Media
The US Sun
New York
06.2021 - 04.2022
- Acted as head of social, produced push and social reports, relayed social traffic insights to news and entertainment editors, and guided story prioritization during three daily conferences.
- Head of Facebook engagement plan that began November 2021: Oversee, create and approve engagement graphics, social videos and live streams that resulted in over 130k interactions in November.
- Coordinated onboarding for new team members, providing resources to enhance their skills and knowledge of company operations.
- Oversaw daily social media management tasks while handling additional responsibilities.
Social Media Manager
The US Sun
New York
03.2020 - 06.2021
- Managed 10+ social media pages, scheduling 240+ Facebook posts per shift and delivering real-time breaking news.
- Track Facebook performance via Parse.ly to identify high-performing stories, guide posting strategy, and pitch traffic-driving content.
- Achieved 10 out of 20 top Facebook posts from July 2021 to February 2022, generating over 9.2M page views, and ranked as the team member with most posts in the top 20. Also achieved 7 out of 20 top Facebook posts from June 2020 to June 2021, generating over 3.5M page views, and ranked as the team member with most posts in the top 20.
- Scheduled and sent push notifications every 20 minutes to segments totaling over 1 million subscribers, ensuring timely delivery of breaking news.
- Only social media manager selected to work primetime shift on Election Day 2020.
Multi-Skilled Producer
WZZM, 13 ON YOUR SIDE
Grand Rapids
06.2019 - 03.2020
- Reported stories from news inbox, managed phones and news inbox, served as digital reporter for enterprise and breaking news, copy-edited web stories, monitored police scanner, and managed social media pages to engage audience.
- Produced and boothed weekend 6:30 p.m. and 11 p.m. newscasts, ensuring timely delivery of relevant news content.
Social Media Manager, Part-Time
The Sun, News UK
London
12.2018 - 04.2019
- Manage The Sun's main Twitter page and help manage Facebook pages.
- Track Twitter's traffic through Parse.ly Analytics and report numbers to Facebook team.
- Developed engaging social media content across multiple platforms.
- Managed social media campaigns to enhance brand visibility and engagement.
- Collaborated with editorial teams to align messaging and themes.
Education
Master of Arts - Interactive Journalism
City St George's, University of London
Bachelor of Arts - English, Journalism
Indiana University
BloomingtonSkills
- Copy and tonal editing
- A/B testing
- Analyzing analytics
- Adobe Creative Suite
- Canva
- Live-streaming on social media accounts
- Team oversight
- Rigorous attention to detail
References
- Jordan Schroeder, Former Senior Editor, Fox News Digital
- Emma Hobley, Former Head of Social Media, The US Sun
- Nicole Hall, Former Senior Editor, Fox News Digital
Timeline
Homepage and Social Media Editor
Fox News Digital
04.2022 - Current
Associate Homepage and Social Media Editor
Fox News Digital
04.2022 - 03.2024
Deputy Head of Social Media
The US Sun
06.2021 - 04.2022
Social Media Manager
The US Sun
03.2020 - 06.2021
Multi-Skilled Producer
WZZM, 13 ON YOUR SIDE
06.2019 - 03.2020
Social Media Manager, Part-Time
The Sun, News UK
12.2018 - 04.2019
Master of Arts - Interactive Journalism
City St George's, University of London
Bachelor of Arts - English, Journalism
Indiana University