Emily Roberts
Boulder
Summary
Marketing Specialist & Graphic Designer with 5 years of experience helping businesses strengthen their online presence through social media and digital marketing. With a foundation in Marketing from Harding University, I combine creative design expertise with strategic campaign development to engage audiences and drive measurable growth. Passionate about connecting businesses with their communities, I specialize in digital strategies that deliver both engagement and results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing and Communications Associate
Nomi Network
05.2024 - 09.2025
- Coordinated marketing campaigns to enhance brand awareness across digital platforms
- Implemented email marketing campaigns, driving higher open rates and click-through ratios.
- Updated company blog regularly with relevant content aimed at engaging current customers and attracting potential leads.
- Developed engaging content for social media, newsletters, and website updates
- Supported event planning and execution to promote company initiatives
- Analyzed campaign performance metrics to inform future marketing efforts
- Contributed to the creation of promotional materials aligning with target audience interests
- Developed marketing strategies to strengthen donor relationships and improve retention rates.
- Collaborated with cross-functional teams for successful donation campaigns, resulting in increased donations and funding.
- Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
- Researched, created and presented communication plans to support internal and external marketing programs.
Marketing Manager
CreateWise
01.2022 - 2024
- Developed and implemented digital marketing strategies to enhance brand visibility across various platforms.
- Analyzed market trends and customer insights to optimize campaign performance and improve targeting accuracy.
- Managed social media accounts, creating engaging content that increased audience engagement and follower growth.
- Employed SEO best practices to enhance website traffic, improving search rankings and visibility.
- Tracked and reported on key performance indicators (KPIs) to assess campaign effectiveness and inform future strategies.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
Marketing Manager
Absolute Market Development
01.2020 - 01.2022
- Manage client's marketing channels including:
- Social Media
- Website Optimization
- Developed reports on a monthly basis to track progress and improve strategy
Social Media Manager
Intelligent Office
01.2019 - 01.2020
- Manage engagement on social media accounts
- Develop content for multiple social media channels
- Analyze engagement data and identify trends to guide marketing content
Education
Bachelor of Arts - Business Marketing
Harding University
Searcy, AR01.2019
Skills
- Graphic Design
- Copywriting
- Social Media Marketing
- Email Marketing
- Website Optimization
- Marketing Strategy
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Content strategy
- Target audience analysis
Certification
Hubspot Sales Software
Hubspot Marketing Software
Timeline
Marketing and Communications Associate
Nomi Network
05.2024 - 09.2025
Marketing Manager
CreateWise
01.2022 - 2024
Marketing Manager
Absolute Market Development
01.2020 - 01.2022
Social Media Manager
Intelligent Office
01.2019 - 01.2020
Bachelor of Arts - Business Marketing
Harding University
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