Ellie Hoffman
Boulder,CO
Summary
Dynamic professional with a proven track record of enhancing customer engagement and increasing business visibility through effective SEO strategies. Expertise in developing innovative marketing initiatives that drive growth and significantly boost sales performance. Recognized for exceptional analytical, organizational, and decision-making skills, delivering impactful results in fast-paced environments. Committed to leveraging data-driven insights to optimize marketing efforts and achieve strategic objectives.
Overview
1
1
year of professional experience
Work History
Digital Marketing & Media Intern
Nessi’s Naturals LLC
Boulder, CO
09.2025 - Current
- Produced short-form video content that contributed to a 20% increase in social media engagement
- Utilized analytics tools and platform insights to optimize content strategy and improve audience reach by 15%
- Managed digital content strategy, contributing to 500+ follower growth across social media platforms
- Engaged with online communities to strengthen customer relationships and increase interaction rates
- Collaborated with marketing and design teams to create cohesive multimedia campaigns and branded content
- Planned and maintained content calendars to ensure consistent posting and campaign execution
- Conducted trend and competitor research to support marketing strategy and audience targeting
- Assisted with photoshoots, video production, and influencer outreach to expand brand visibility
Social Media Manager
En Face Studios
Frederick, CO
08.2025 - Current
- Managed multiple social media platforms, maintaining a consistent brand voice while contributing to 500+ follower growth and increased audience engagement across Instagram and TikTok
- Tracked performance using Instagram Insights and Meta Business Suite to optimize content strategy, helping improve Reel reach and engagement by approximately 35%
- Analyzed social media performance metrics to refine campaigns, resulting in higher shares, saves, and audience interaction rates
- Engaged with online communities through comments, DMs, and interactive content, helping strengthen audience loyalty and increase community engagement
- Coordinated influencer partnerships that expanded brand visibility and contributed to increased reach across targeted demographics
- Collaborated with marketing teams to align social media campaigns with broader brand objectives while supporting consistent content delivery and audience growth
Videographer
Megan Grabau- Dance Professional
Denver, CO
05.2025 - 09.2025
- Edited and finalized dance videos using Adobe Premiere Pro and CapCut, producing short-form content that generated 10K+ cumulative views across social platforms
- Collaborated with choreographers to develop performance-based video concepts, contributing to increased audience engagement and higher Reel interaction rates
- Applied digital storytelling and visual editing techniques to enhance content performance, helping improve shares, saves, and overall social media reach by approximately 25%
Education
B.A. - Media Studies
University of Colorado, Boulder
Boulder, CO04-2026
Skills
- Customer relations and audience engagement through direct communication and community interaction
- Writing and editing for digital content, captions, and marketing materials
CRM management and organization of customer or audience data to support marketing outreach - Video editing using Adobe Premiere Pro and CapCut for short-form and promotional content
- Social media content creation across Instagram and TikTok, including Reels and trend-based videos
- Digital storytelling and visual branding for lifestyle, performance, and marketing content
- Analytics tracking using Instagram Insights and platform performance tools to optimize content strategy
- Content planning and calendar management to ensure consistent posting and campaign execution
Accomplishments
Produced social content that reached 10K–50K+ views across Instagram Reels and TikTok through trend-based editing and audience-focused storytelling. Managed multiple weekly content deliverables in fast-paced environments, creating 5–8 short-form videos per week while helping increase Instagram engagement by approximately 35% over a three-month period. Helped improve audience interaction and visibility through strategic short-form content, contributing to 500+ follower growth and increased shares, saves, and Reel reach across social platforms.
Timeline
Digital Marketing & Media Intern
Nessi’s Naturals LLC
09.2025 - Current
Social Media Manager
En Face Studios
08.2025 - Current
Videographer
Megan Grabau- Dance Professional
05.2025 - 09.2025
B.A. - Media Studies
University of Colorado, Boulder