Elizabeth (Liz) Woodward
Castle Rock,CO
Summary
Dynamic business contributor with a proven track record of driving growth and enhancing high-performing teams. Expertise in strategic planning and stakeholder management facilitates the consistent delivery of impactful results, even in complex environments. Renowned for fostering collaboration and adaptability while leveraging analytical skills to meet evolving demands. Exceptional communication, leadership, and problem-solving abilities distinguish a commitment to excellence in every endeavor.
Overview
11
11
years of professional experience
Work History
National Partner Marketing Manager
Rubrik
07.2024 - Current
- Build 6-12 month marketing strategies for three national strategic partners – Presidio, SHI, Pellera (formerly Mainline and Converge)
- Design, implement, and execute integrated marketing campaigns to grow net new logos
- Manage 25-30 strategic campaigns quarterly delivering a 7:1 ROI
- Oversight of MDF including funding allocation to drive success in all partner-related demand generation activities
- Demonstrate expertise on marketing platform stack including, Splash, Tableau, Salesforce, to not only execute but then measure the success of campaigns
- Understand marketing attribution model and sales timeline cycles in order to keep the pipeline funnel full
- Collaborate cross functionally within the sales and engineering organizations as well as the partner enablement and programs team
- Targeted account based mapping with sales managers and partners to help drive the right accounts through the funnel in a prescriptive manner
- Create onboarding process/ structure and best practices for the channel marketing team
Channel Marketing – Associate Manager
Juniper Networks
07.2021 - 07.2024
- Re-structure Juniper marketing DAM for increased adoption of self-service marketing materials to hit quarterly KPI download and login metrics
- Managing consistent upkeep and reporting of the marketing DAM to make key content relevant and readily available for internal stakeholders and our partner community
- Educate internal and external stakeholders on the availability and utilization of assets through at least 15 quarterly demos of the marketing Hub
- Driving cross functional relationships with key stakeholders across the business to help create and implement global turn key content, campaigns, and programs
- Develop and maintain lasting relationships across the Juniper Partner Organization as well as field marketing to understand key resources and tools necessary for go to market execution to drive MQL and SQL KPI’s
- Facilitated coordination efforts across multiple communication channels within the organization to provide key information to our internal stakeholders as well as partner community…i.e.newsletters, social posts, email sends, etc.
Channel Marketing Manager
RSA Security, LLC
10.2020 - 07.2021
- Regularly meets with assigned partners to understand impact on current business and market trends to ensure that joint marketing programs are developed, executed and evaluated to address the trends, drive pipeline and revenue
- Defines the development, delivery and execution of partner specific joint marketing programs and manages the successful implementation of multiple programs within assigned partner set
- Brief agencies on creative/execution requirements and ensure timescales are met for partner marketing programs
- Presents monthly/quarterly results to Channel partner marketing and RSA channel sales & marketing on marketing program performance results and next steps
- Implementing new ROI tracking system to report on closed loop revenue to drive a 19:1 ROI
- Devised creative co-marketing campaigns in partnership with strategic allies, fostering mutually beneficial growth opportunities.
Global Partner Programs and Events Manager
RSA Security, LLC
10.2019 - 10.2020
- Managing strategic events and RSA branded sponsorship/ participation in a variety of events
- Foster external vendor relationships The Channel Company to promote the RSA brand
- Work in conjunction with the international channel team to include requirements, feature, functions and other necessary factors to create and provide global programs
- Develop and create specific marketing programs, campaigns, and promotions including events, emails, branding campaigns, partner promotions, and incentives
- Implement processes and approaches that consistently deliver improved results, streamlined operations, & a better return on investment
Marketing Manager, Riverbed and Nutanix Business Units
Arrow Electronics, Inc.
06.2018 - 07.2019
- Development and execution of strategic marketing and partner enablement plans
- Management of a quarterly/ yearly budget of around $1M
- Collaborate with multiple groups and organizations on marketing growth initiatives with new and evolving partners
- Provide new and innovate ways to go to market within a $250K quarterly budget
- Train and grow contract/ temp hires
- Development of Arrow Value Add Monetized programs
- Provide closed loop ROI reporting on strategic plans; 25:1
Partner Marketing Specialist, NetApp Business Unit
Arrow Electronics, Inc.
10.2017 - 05.2018
- Development and execution of strategic marketing and partner enablement plans
- Management of a quarterly budget around $100K
- Work closely with sales on marketing growth initiatives with new and evolving partners; about 25 different partners
- Provide new and innovate ways to go to market
- Provide closed loop 29:1 ROI reporting on strategic plans
- Leverage business intelligence for Accelerate program management
Marketing Specialist, EMC Business Unit
Arrow Electronics, Inc.
10.2015 - 09.2017
- Development and execution of strategic marketing and partner enablement plans
- Management of a quarterly budget
- Drive key demand generation initiatives delivering 25:1 ROI
- Leverage business intelligence and Sales Force
- Development of vendor relationships/ management
- Provide closed loop ROI reporting on strategic plans
Marketing Coordinator, EMC Business Unit
Arrow Electronics, Inc.
06.2014 - 10.2015
- Gathered quarterly measurable ROI metrics
- Created weekly, monthly, and quarterly communications via Eloqua Engage, newsletters, and social media
- Compiled partner marketing dashboards including demand generations, enablement metrics and ROI
- Facilitated live events, webinars and various online events
Education
Bachelor of Arts - Communications
Colorado State University
Fort Collins, CO01.2008
Skills
- Splash
- Salesforce
- Microsoft Suite: Excel, PowerPoint, Outlook, Teams, OneDrive, Sharepoint
- Google Suite: Sheets, Docs
- Acquia Widen DAM
- On24
- Tableau
- Coupa
- Zip
Timeline
National Partner Marketing Manager
Rubrik
07.2024 - Current
Channel Marketing – Associate Manager
Juniper Networks
07.2021 - 07.2024
Channel Marketing Manager
RSA Security, LLC
10.2020 - 07.2021
Global Partner Programs and Events Manager
RSA Security, LLC
10.2019 - 10.2020
Marketing Manager, Riverbed and Nutanix Business Units
Arrow Electronics, Inc.
06.2018 - 07.2019
Partner Marketing Specialist, NetApp Business Unit
Arrow Electronics, Inc.
10.2017 - 05.2018
Marketing Specialist, EMC Business Unit
Arrow Electronics, Inc.
10.2015 - 09.2017
Marketing Coordinator, EMC Business Unit
Arrow Electronics, Inc.
06.2014 - 10.2015
Bachelor of Arts - Communications
Colorado State University
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