Elga Magliocchi
Marketing & Communications Manager
Bogota
Summary
Experienced Marketing & Communications Manager with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence. Offering global experience and deep understanding of other cultures.
Overview
27
27
years of professional experience
8
8
years of post-secondary education
4
4
Languages
Work History
Communications Manager
IntouchCX
05.2020 - Current
- Developed communications strategies to drive forward progress in public relations.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
- Restructured processes for greater efficiency, allowing more time to focus on high-impact projects that drove tangible business results.
- Developed compelling content for company website and social media channels, driving user engagement and conversions.
Brand Manager
Japan Tobacco International
11.2017 - 09.2019
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Commercial Manager
Transborder S.A.S
01.2017 - 06.2017
- Plan, coordinate and supervise the activities of the sales team
- Achieved 115% of sales budget in the first semester of 2017
Regional Technical Manager
IFF Asia Pacific
10.2014 - 05.2016
- Ensure that IFF fragrances met clients' technical requirements, and provide technical support to every step of the commercial briefs for hair care and beauty
- Technical presentations and workshops with clients, which achieved successful commercial agreements
- Development of a new cosmetics formulas portfolio with Lucas Meyer ingredients and IFF fragrances, which allowed the Company to get positioned in the beauty care ingredients market
- Construction of the first semiautomatic fragrance packing laboratory of IFF in Singapore, which significantly improved fragrances presentation to clients
- Establishment of the first commercial agreement between Zobele Group and IFF Asia Pacific, which allowed the Company for the first time to offer one stop solutions to customers interested on entering in the air fresheners market
Senior Engineer
Procter & Gamble Singapore
09.2011 - 09.2014
- Develop a new portfolio of Fabric & Home Care products, adapted to the needs of new customers
- Execution of market tests with potential customers in Japan, South Korea, Vietnam, Thailand and Philippines, which allowed to identify customer needs and market opportunities
- Design and creation of a complete portfolio of fabric and home care products, which generated a new business segment with a market size of USD 20 M for P&G in Asia
Marketing Manager
Philippines Rice Research Institute
07.2009 - 07.2011
- Mechanize and scale up an artisanal production of rice wine
- Oversee daily manufacturing operations, including raw materials, workers and quality control
- Promote and commercialize the product in the national market
- Design and construction of the new equipment and manufacturing process, which significantly extended product shelf life, improved product quality and increased productivity by 80%
- Completion of the new building dedicated to the production, with the design of the raw material flow and plant layout
- Creation of a low cost solution for the wine promotion, through the elaboration and later publication of a recipe book
- The recipes were submitted by renowned Chefs in the Philippines
- This increased wine sales and represented additional income through the book selling
Senior Engineer
Procter & Gamble Japan
03.2007 - 03.2009
- Development of the first gel auto-dishwashing detergent of P&G in Japan
- Creation of a new gel detergent for auto-dishwashing machines, adapted to the Japanese consumer preferences; Completion of 4000 tests required by the auto-dishwashing machine manufacturers; Package design and engagement of a contract manufacturer for the finished product assembly; all this allowed to complete the product launch in less than half of the estimated time, allowing the company to be competitive in the gel segment
Senior Engineer
Procter & Gamble Latin America
01.1998 - 03.2007
- Develop and launch all variants of Ariel in Latin America
- Manage the P&G laundry test lab in Venezuela, supervising 20 contractors
- Develop Pampers in Latin America
- Development, management and launch Ariel con Downy, Ariel Color, Ariel OxyAzul, Ariel Líquido and Ariel Edición Especial in Latin America, reaching up to 40% of total fabric care sales of P&G in the region
- Improvement of the process flow and the quality of raw materials and suppliers of the test lab, reaching operational savings of 50% and reducing the test results timings
- Development of the first Pampers Premium diaper with lotioned topsheet, and the first Pampers Premium diaper line-up differentiated by baby's stages of development in Latin America
- Creation of a new formula of water with vitamins, whose technology was transferred to a renowned soft drinks manufacturer
Education
Marketing Specialist -
Universidad Simón Bolívar
01.2000 - 01.2002
Chemical Engineer - undefined
Universidad Simón Bolívar
01.1992 - 01.1998
Skills
Cross-functional communication skills
Project execution management
WordPress content creation
Target market analysis
Product Development
Creative strategy formulation
Effective brand messaging
Scientific writing
Timeline
Communications Manager
IntouchCX
05.2020 - Current
Brand Manager
Japan Tobacco International
11.2017 - 09.2019
Commercial Manager
Transborder S.A.S
01.2017 - 06.2017
Regional Technical Manager
IFF Asia Pacific
10.2014 - 05.2016
Senior Engineer
Procter & Gamble Singapore
09.2011 - 09.2014
Marketing Manager
Philippines Rice Research Institute
07.2009 - 07.2011
Senior Engineer
Procter & Gamble Japan
03.2007 - 03.2009
Marketing Specialist -
Universidad Simón Bolívar
01.2000 - 01.2002
Senior Engineer
Procter & Gamble Latin America
01.1998 - 03.2007
Chemical Engineer - undefined
Universidad Simón Bolívar
01.1992 - 01.1998
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