Eilen Serrano Urzola
Business Administrator / Professional In Finance And International Business
Cartagena
Summary
Strategic Commercial Manager possessing solid knowledge of performance reporting and financial and budgeting processes. Bringing 14-year background developing and implementing commercial strategies, conducting market research and analysis and coordinating with diverse teams. Confident communicator, excellent time management and problem-solving skills, comfortable managing high volume of work. Goal-oriented with distinguished experience in Health insurance industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
15
15
years of professional experience
12
12
years of post-secondary education
Work History
Commercial Manager
Salud Total EPS (GoldRH)
Cartagena-Bolivar
01.2019 - Current
- Held one-on-one meetings with 30 sales team members to identify selling hurdles and offered insight into best remedy.
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Managed accounts to retain existing relationships and grow share of business.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Prepared sales presentations for clients showing success and credibility of products.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Sales Manager
Coomeva EPS
Cartagena-Bolivar
03.2014 - 11.2018
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Achieved 100% sales goals and service targets by cultivating and securing new customer relationships.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
Commercial and Administrative Director
Fumprocar
Cartagena-Bolivar
12.2011 - 12.2013
- Identified plans and resources required to meet project goals and objectives.
- Met project deadlines without sacrificing build quality or workplace safety.
- Coordinated material procurement and required services for projects within budget requirements.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Provided detailed project status updates to stakeholders and executive management.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Implemented project management techniques to overcome obstacles and increase team productivity.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and strategies.
- Managed daily financial functions in collaboration with accounting and payroll personnel.
Marketing Inside Sales Representative
Comercial Nutresa
Cartagena-Bolivar
10.2010 - 12.2011
- Created trade marketing strategies to communicate strategies to team members.
- Devised product pricing strategies and trade marketing investments to support growth.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Managed and motivated team of 20 trade marketing executives.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Head of Operations
Caribbean Shipping Agency
Cartagena-Bolivar
09.2008 - 05.2010
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Trained new employees on proper protocols and customer service standards.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Mitigated business risks by working closely with staff members and assessing performance.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Reported issues to higher management with great detail.
- Interacted well with customers to build connections and nurture relationships.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Checked payroll, vendor payments, commissions and other accounting disbursements for accuracy and compliance
Education
MBA Master in Business Administration And Manageme - Business Administration
Escuela De Negocios Europea De Barcelona (ENEB)
Barcelona 03.2023 - Current
English As A Foreign Language Program - English-as-a-Second-Language Education
Instituto Colombo Americano
Cartagena-Colombia 03.2009 - 03.2010
Business Administrator - Business Administration
Universidad Tecnologica De Bolivar
Colombia 01.2004 - 09.2009
Finance And International Business Professional - International Business Management
Universidad Tecnologica De Bolivar
Cartagena - Colombia 01.2004 - 03.2009
Skills
Business administration
Timeline
MBA Master in Business Administration And Manageme - Business Administration
Escuela De Negocios Europea De Barcelona (ENEB)
03.2023 - Current
Commercial Manager
Salud Total EPS (GoldRH)
01.2019 - Current
Sales Manager
Coomeva EPS
03.2014 - 11.2018
Commercial and Administrative Director
Fumprocar
12.2011 - 12.2013
Marketing Inside Sales Representative
Comercial Nutresa
10.2010 - 12.2011
English As A Foreign Language Program - English-as-a-Second-Language Education
Instituto Colombo Americano
03.2009 - 03.2010
Head of Operations
Caribbean Shipping Agency
09.2008 - 05.2010
Business Administrator - Business Administration
Universidad Tecnologica De Bolivar
01.2004 - 09.2009
Finance And International Business Professional - International Business Management
Universidad Tecnologica De Bolivar
01.2004 - 03.2009
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