Summary
Overview
Work History
Education
Skills
Techstackexpertise
Tech Stack Expertise
Timeline
Generic

Donald Adetoye

Denver,CO

Summary

Accomplished Enterprise Sales Professional offering 15+ years of experience developing and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Tenacious, strategic and analytical approach to solving problems, bringing in and growing customers while accomplishing profit targets. Dynamic ability to drive results as both a direct contributor and team leader.

Overview

10
10
years of professional experience

Work History

Account Executive, Strategic - Workfront

Adobe
04.2022 - Current

Selected Accomplishments:

  • Provide exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty
  • Manage multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently
  • Supporting three verticals within HTM: Core, Transformational and SPA
  • Closed 15 Million in 3 Years in role
  • As part of multi solution Adobe Deal, secured largest Workfront ASV transaction to date (Omnicom 11M)
  • In addition to Specialist role supporting Omnicom both pre and post ETLA, brought in another $1M of ASV Sub $1M run rate business
  • HTM Workfront Specialist of the Quarter Q3 FY 23'
  • HTM Workfront Specialist of the Year FY 23'
  • Average 102% Renewal Attainment over 3 years
  • Exceeded 57% New M3 Consumption Target landing at 62% Q2, Q3 with Q4 outstanding but likely 122% of goal for FY 24' for M3 (Consumption Target)

Sales Development Manager

Contentful
09.2020 - 04.2022

Selected Accomplishments:

  • Reporting to the Global Head of Sales Development brought on to build the inaugural Outbound SDR team in NA, architect the ABM program, build out a revenue operations function and sales enablement program
  • Recruited, hired, & onboarded 21 SDRs within 12 months
  • Promoted 1 Team Lead and 6 SDR's to Account Management Team
  • Have successfully onboarded 3 additional SDR Managers in NA to support growing operations
  • Developed Outbound SDR playbook, reporting/dashboards, commission structure, training/enablement
  • Created feedback loop from top to bottom funnel, capturing prospect data throughout the buyer journey
  • Procured and implemented Outreach
  • Built the framework for automation rules, cadences, and SFDC reporting
  • FY 21: Outbound SDRs sourced 60% of companies pipeline

Director of Sales North America (Remote)

Ion Interactive Inc (Acquired By Rock Content)
01.2020 - 08.2020

Selected Accomplishments:

  • Recruited to revive ion interactive Saas business unit as Head of North America Sales Director
  • Led team of 20 which included 1 Key Account Manager, 1 Inside Sales Manager, 16 Account Executives, and 2 SDR's
  • 2.5M in revenue in six-months resulting in the company achieving 120% NA Goal for Q1 and 105% to goal for Q2
  • Implemented playbook for outbound sales strategy resulting in 3X pipeline coverage
  • Utilized Meddic sales methodology to qualify out bad fit deals and focus on ICP-while developing mutual action plans to move prospects to close
  • Implemented successful ABS strategy-by partnering with Marketing and leveraging Content Hubs to grow Key Accounts
  • Notable Growth: Tiaa(105% ), AutoDesk(120% ), Delos(200+%)
  • Partnered with Inside Sales and Marketing to drive demand gen during lead downtime
  • Resulting in Pipeline to cover $1.2 in Q3 Quota

Sales Director

ContentSquare Inc (Remote)
04.2019 - 12.2019

Selected Accomplishments:

  • Owned the full sales cycle from prospecting to close, to drive new business sales in the US Mountain Region
  • Closed Global Fashion Brand for a 480k-3 Year Deal within the first 6 Months (80% of Year 1 Quota)
  • Generated 2 Million in pipeline through Q4 2019 with an ACV of 150K
  • ContentSquare adopted a deck I created/presented during my interview as their standard deck
  • Partnered with Inside Sales, Marketing and Partner Team to drive local events within territory
  • Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans

Sr. Enterprise Account Executive

Ion Interactive Inc
06.2015 - 01.2019

Selected Accomplishments:

  • Player/Coach-Team Lead developing and executing on outbound account-based sales strategy to close net new business for ion
  • Consistently over target: Year 1: 127% to Quota (1mil)
  • Year 2: 149% to Quota(1.2mil)
  • Year 3: 140% to Quota (1.2mil)
  • Sales Team Top Performer Most Deals 16'/ Presidents Club Award Winner 17' and 18'
  • Tasked with generating qualified outbound opportunities via phone, email and social media and closing net new accounts with an average ACV of 36k
  • Deals Over 100k Deals- Pitney Bowes( 125k), Boehringer(125k), Korn Ferry( 100k)
  • Other Enterprise companies closed: Oracle, Prudential, US Bank, Arrow Electronics, Robert Half and Mc-Graw Hill, IBM, VSP, to name a few

Education

Political Science

Doane College
Crete, NE
05.2008

Skills

  • Strategic Account Development
  • Territory Management
  • Sales Presentations
  • Account Management
  • Contract Negotiation
  • Pipeline Management
  • Pipeline Generation Strategies
  • Sales/Marketing Alignment
  • Sales Reporting
  • Solution Selling
  • Coaching and Mentoring
  • B2B Sales
  • Demand Generation
  • Forecasting Accuracy
  • Complex Enterprise Sales
  • Sales Process
  • Sales Training
  • Sales Training
  • MEDDIC
  • Challenger
  • Gap Selling
  • Sandler

Techstackexpertise

  • Salesforce
  • Microsoft-Office
  • Lucid Charts
  • Salesloft
  • Outreach
  • Insight Squared
  • Drift
  • G-Suite Apps
  • Gong.io
  • Chorus.ai
  • DiscoverOrg/ZoomInfo
  • LinkedIn Sales Navigator

Tech Stack Expertise

Salesforce 

Microsoft-Office 

Lucid Charts

Salesloft 

Outreach 

Insight Squared 

Drift

Linkedin Sales Navigator 

Timeline

Account Executive, Strategic - Workfront

Adobe
04.2022 - Current

Sales Development Manager

Contentful
09.2020 - 04.2022

Director of Sales North America (Remote)

Ion Interactive Inc (Acquired By Rock Content)
01.2020 - 08.2020

Sales Director

ContentSquare Inc (Remote)
04.2019 - 12.2019

Sr. Enterprise Account Executive

Ion Interactive Inc
06.2015 - 01.2019

Political Science

Doane College
Donald Adetoye