DIEGO URREGO
Denver
Summary
Bilingual professional with a background in advertising and digital media, now applying a strategic and innovative approach to project and client management. With an open mind to digital transformation and consumer behavior, I've developed a strong ability to understand consumer needs, optimize services, and meet customer goals. My passion for communication, leadership, and teamwork comes naturally, which I've currently worked as a server. Driven by the desire to create memorable experiences—whether personal, social, or family-related—I'm known for bringing moments that improve service, happiness, and deep satisfaction.
Overview
19
19
years of professional experience
Work History
Server
Dennys Restaurant
Denver, CO
03.2025 - 04.2026
- Delivered exceptional customer service, ensuring guest satisfaction through attentive communication and responsiveness.
- Managed multiple tables efficiently, prioritizing tasks to enhance dining experience during peak hours.
- Trained and mentored new servers on menu knowledge and service protocols, fostering team cohesion.
- Collaborated with kitchen staff to ensure timely food preparation and delivery, minimizing wait times for guests.
Server
TAPATIO
Colorado
03.2023 - 10.2025
- Excellence in customer service, prioritizing friendly and efficient service.
- Skill in order taking and expert handling of POS systems.
- Effective coordination with kitchen and bar to ensure timely delivery of orders.
- Extensive knowledge of the menu and beverages, with the ability to make sales suggestions.
- Responsible for cash handling and processing payments in cash and by card.
- Rigorous in maintaining cleanliness and complying with sanitary protocols.
- Competent in teamwork and effective communication, even under high-pressure situations.
- Commitment to achieving sales goals and maximum customer satisfaction.
Director of Digital Media
MARTIN PESCADOR AGENCY
03.2021 - 12.2023
- Supervision of content creation for social media, blogs, and digital platforms.
- Monitoring digital media trends to adapt strategies and tactics.
- Leadership in the development and execution of digital marketing strategies and online advertising campaigns.
- Analysis of metrics and KPIs to evaluate the performance of digital campaigns.
- Management of campaign implementation teams.
Senior Integrated Media Planner
PUBLICIS GROUPE
Bogotá
03.2022 - 11.2022
- Supervision of content creation for social media, blogs, and digital platforms.
- Monitoring digital media trends to adapt strategies and tactics.
- Leadership in the development and execution of digital marketing strategies and online advertising campaigns.
- Analysis of metrics and KPIs to evaluate the performance of digital campaigns.
- Management of campaign implementation teams.
Senior Digital Planner
MOOD / AGENCIA INTEGRAL
Bogotá
07.2019 - 09.2020
- Planning, development, and execution of digital campaigns according to the established KPIs.
- Optimize budgets and ensure that campaigns are profitable for both the agency and the client.
- Negotiation of budgets proposed to the client.
- Clients: Shop Colombia, COC, BKO, BKD.
Senior Digital Planner
HAVAS DIGITAL
Bogotá
06.2018 - 04.2019
- Planning, development, and execution of digital campaigns according to the established KPIs.
- Optimize budgets and ensure that campaigns are profitable for both the agency and the client.
- Negotiation of budgets proposed to the client.
- Client: Claro Colombia.
Digital Account Executive
BEAT / MULLENLOWE SSP3
Bogotá
06.2016 - 01.2018
- Planning, development, and execution of digital campaigns according to the established KPIs.
- Optimize budgets and ensure that campaigns are profitable for both the agency and the client.
- Negotiation of budgets proposed to the client.
- Clients: Bavaria, FENAVI, Autoniza, FALCON, Wingo, Discovery, Banco de la República, Biblioteca Nacional.
Online Marketing Specialist Analyst
VIAJES FALABELLA
Colombia
06.2013 - 01.2015
- Development of Digital Marketing plans, strategies, and processes that enhance Viajes Falabella's visibility.
- Analysis and evaluation of the effectiveness of digital marketing campaigns and online advertising.
- Generate detailed reports with results and recommendations for the client to ensure maximum campaign optimization.
- Creation of content for web navigation.
Digital Strategist
INITIATIVE
Colombia
08.2011 - 06.2013
- Planning, development, and execution of digital campaigns according to the established KPIs.
- Achievement of internal goals and objectives with clients.
- Support for new business according to digital requirements, conducting analysis with support tools.
- Management of tools such as E-Planning, Adwords-Analytics.
- Clients: BMW, Mini Cooper, Academia General, EAN, Universidad El Rosario, Banco Popular, Banco Colpatria, Uniroy Mayor.
Trafficker Semana
PUBLICACIONES SEMANA
Colombia
02.2011 - 04.2011
- Implementation, analysis, and optimization of online campaigns.
- Operation of tools such as E-Planning.
- Creation of detailed reports for clients in PowerPoint and Excel.
Digital Planner
ID INTERACTIVE
Colombia
07.2007 - 11.2010
- Planning, development, and execution of digital campaigns according to the established KPIs.
- Achievement of internal goals and objectives with clients.
- Support for new business according to digital requirements, conducting analysis with support tools.
- Operation of tools such as E-Planning, Adwords-Analytics.
Sales Planner
I NETWORK HISPANOAMERICA
Colombia
03.2007 - 04.2009
- Implementation, analysis, and optimization of online campaigns.
- Operation of tools such as E-Planning, Adwords.
- Creation of detailed reports for clients, PowerPoint and Excel.
Education
Master's Degree - Digital Marketing e-commerce
UNIR - THE UNIVERSITY ON THE INTERNET
Advertiser - Creativity
UNIVERSIDAD CENTRAL
Bogota01-2014
Skills
- Strong work ethic
- Exceptional customer service
- Cash handling
- Guest engagement
- Professional appearance
- Customer service
- Cleanliness standards
- Safe food handling
- Menu memorization
- High volume dining
- Service prioritization
- Team collaboration
- Sales expertise
- Sales techniques
- Positive and professional
Languages
Spanish
English
Interests
- Graphic Design
- Cooking
- Rock Climbing
- Outdoor Recreation
- Volunteering
- Music
- Reading
- Video Gaming
- Hiking
Timeline
Server
Dennys Restaurant
03.2025 - 04.2026
Server
TAPATIO
03.2023 - 10.2025
Senior Integrated Media Planner
PUBLICIS GROUPE
03.2022 - 11.2022
Director of Digital Media
MARTIN PESCADOR AGENCY
03.2021 - 12.2023
Senior Digital Planner
MOOD / AGENCIA INTEGRAL
07.2019 - 09.2020
Senior Digital Planner
HAVAS DIGITAL
06.2018 - 04.2019
Digital Account Executive
BEAT / MULLENLOWE SSP3
06.2016 - 01.2018
Online Marketing Specialist Analyst
VIAJES FALABELLA
06.2013 - 01.2015
Digital Strategist
INITIATIVE
08.2011 - 06.2013
Trafficker Semana
PUBLICACIONES SEMANA
02.2011 - 04.2011
Digital Planner
ID INTERACTIVE
07.2007 - 11.2010
Sales Planner
I NETWORK HISPANOAMERICA
03.2007 - 04.2009
Master's Degree - Digital Marketing e-commerce
UNIR - THE UNIVERSITY ON THE INTERNET
Advertiser - Creativity
UNIVERSIDAD CENTRAL