Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
DIEGO REY

DIEGO REY

Boca Raton,FL

Summary

Dynamic and strategic Marketing & Sales Professional with over 10 years of progressive experience across multiple industries including Luxury Goods, Liquor & Spirits, P&C and Travel Retail. Expertise in brand development, marketing strategy, and sales growth. Proven ability to translate business goals into increased sales revenue, client conversion, and brand awareness. Bilingual: English and Spanish.


Overview

20
20
years of professional experience
1
1
Certification

Work History

Customer Marketing Manager - Americas Travel Retail

THE EDRINGTON GROUP
06.2018 - Current
  • Responsible for developing and executing 360 marketing plans in collaboration and alignment with brand and commercial teams, operators, and agencies; providing support to Global Marketing, based in the UK and Singapore, with the planning and implementation of regional trade marketing strategies and merchandising guidelines
  • Build and manage marketing and media plans (A&P 10M+ USD), as well as monitor effectiveness of the executed marketing programs aligned with sales teams and overall commercial targets
  • Collaborate with Global Retail on the design and execution of personalized retail spaces such as Boutiques, Shop-in-Shops and other displays in the Americas, ensuring optimal consumer journey while partnering with sales teams and retailers to secure the right product assortment in market
  • Coordinate trainings, providing a full understanding of the brand fundamentals, codes and mechanics, to ensure good communication to final consumers
  • Create reports to document best practices of all retail activations, including product launches, displays and merchandising initiatives, while highlighting sales performance and results
  • Manage design, media, and promotional agencies for the implementation and amplification of programs and events in the Americas
  • Develop and submit annual budgets, and marketing calendars for the Americas, ensuring A&P process compliance: uploading budgets, managing commitments, monthly trackers, quarterly phasing, and purchase orders.
  • Tracked key performance metrics for continuous improvement of marketing activities in alignment with business goals.

Project Manager - Americas

ESSENCE CORP.
02.2016 - 06.2018
  • Oversaw the designing, planning, construction, and execution of permanent fixtures and POSM for P&C luxury brands in the Americas (CAPEX $2.5M+), while ensuring all project deliverables aligned with brand & merchandising guidelines as well as commercial targets
  • Implemented trade marketing processes to guarantee recruitment while working under strict timelines and communicating with all internal and external partners to assure excellent retail execution
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals
  • Participated in design lifecycle process, developing marketing presentations for commercial teams and brand managers; collaborated with internal and external partners daily to ensure fidelity to production calendar
  • Luxury Brands included: Hermès, Burberry, Montblanc, Versace, DG, Clarins, Shiseido, Carolina Herrera, and more.

Perfumes & Cosmetics Product Manager's Assistant

DUFRY
10.2015 - 02.2016
  • Assisted with procurement procedures, forecasting product development, and following up with luxury brand houses and suppliers
  • Collaborated with Senior Manager to assist with market analysis, to ensure optimization of product development lifecycle.

Marketing & Sales Coordinator

1st BROWARD SERVICES AGENCY
01.2005 - 01.2016
  • Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in 25% increased productivity and revenue.
  • Established and developed solid relationships with clients and vendors alike
  • Launched new products and services through local events with marketing representatives
  • Analyzed competition's strategies to improve agency's sales and marketing strategies

Education

MBA - Marketing

FLORIDA INTERNATIONAL UNIVERSITY
Miami
09.2019

Bachelor of Arts - Fashion Merchandising And Marketing

AI MIAMI INTERNATIONAL UNIVERSITY OF ART & DESIGN
Miami
12.2015

Skills

  • Brand Management
  • Trade Marketing
  • Marketing & Sales Strategy
  • Merchandising
  • Project Management
  • Luxury Goods
  • Brand Development & Positioning
  • Training & Development
  • CRM Management
  • Digital Marketing
  • Budgeting & Cost Control
  • Negotiations
  • Microsoft Office Suite
  • Adobe Photoshop & Illustrator
  • CAD
  • SAP Power BI

Certification

Digital Marketing Strategy

Timeline

Customer Marketing Manager - Americas Travel Retail

THE EDRINGTON GROUP
06.2018 - Current

Project Manager - Americas

ESSENCE CORP.
02.2016 - 06.2018

Perfumes & Cosmetics Product Manager's Assistant

DUFRY
10.2015 - 02.2016

Marketing & Sales Coordinator

1st BROWARD SERVICES AGENCY
01.2005 - 01.2016

MBA - Marketing

FLORIDA INTERNATIONAL UNIVERSITY

Bachelor of Arts - Fashion Merchandising And Marketing

AI MIAMI INTERNATIONAL UNIVERSITY OF ART & DESIGN

Digital Marketing Strategy

DIEGO REY