Summary
Overview
Work History
Education
Skills
Languages
Office
Timeline
Generic

DIANA MARCELA RODRIGUEZ

Bogotá

Summary

Proactive finance and accounting professional with a strong background in financial management, analysis, budgeting and forecasting. Highly skilled in developing and implementing comprehensive financial plans and providing strategic financial advice. Demonstrates expertise in identifying cost-saving opportunities and driving revenue growth. Results-oriented professional dedicated to achieving financial success and delivering impactful solutions.

Overview

13
13
years of professional experience

Work History

CALA Services Finance Lead

GE Healthcare Life Sciences
Bogotá, Colombia
07.2024 - Current
  • Reporting directly to Latam Services Finance Director
  • Direct reports: 2
  • Responsible for 5 countries with direct operations and indirect operations in Central America, Caribbean and Andean region. USD$120M business in sales.
  • Financial leadership of the Services P&L for CALA region. Lead the monthly and quarterly closing process.
  • Improved financial efficiency by streamlining processes and implementing cost-saving measures.
  • Responsible for preparation and execution of annual budget, and monthly projections.

Latam FP&A Manager

DENTSPLY SIRONA
Bogotá, Colombia
07.2017 - 06.2024
  • Reporting directly to Latam FP&A Director and dotted line to Latam Regional Sales Director .
  • Direct reports: 3
  • Responsible for 3 countries with direct operations and indirect operations in Central America, Caribbean and Andean region. USD$60M business in sales.
  • Main legal representative in Colombia for 4 years
  • Responsible for all finance operations including Payroll, administration and IT areas.
  • Lead annual budgeting process, analysis and execution, resulting in a 10% reduction in operating costs over 3 years.
  • Successful implementation of financial processes in the region, improving assertiveness in financial projections and corporate reports.
  • Analyzed business processes to identify cost savings and operational efficiencies.

Latam FP&A Coordinator

CONVATEC (BOSTON MEDICAL DEVICES S.A.)
Bogotá, Colombia
11.2015 - 07.2017
  • Reporting directly to Finance Director Latam and dotted line to VP Sales Latam.
  • Direct reports: 1
  • Lead preparation and execution of annual budget and quarterly forecast.
  • Coordinated financial reporting for 5 Latin American entities (direct and indirect operations), ensuring compliance and accuracy. USD$35M business sales.
  • Participate in implementation of Share Services Center in Colombia.
  • Business partner for commercial team and activities, ensuring all business opportunities and projects have correspondent financial impact analysis and approval.
  • Support operating tasks and activities in areas of Treasury, Controlling and financial reporting.
  • Responsible for the development and implementation of automatic processes related to finances through SAP.

Senior Financial Planning Analyst

KIMBERLY CLARK COLOMBIA S.A
Bogotá, Colombia
02.2014 - 05.2015
  • Reporting directly to Business Controller Colombia
  • Direct reports: 1
  • Preparing and controlling budgets on monthly and annual basis of all areas.
  • Monitoring results, report and suggest action plans.
  • Provide continuous financial support and training to all Leaders.
  • Conducted ad hoc analyses to address specific business questions and support strategic decision making.

RTR Senior General Accountant

DIAGEO COLOMBIA S.A
Bogotá, Colombia
06.2012 - 01.2014
  • Reporting directly to RTR Senior Manager
  • Lead the implementation of RTR stream and SAP system in 6 countries of Latam region .
  • Temporal local Controller in Chile (6 months assignment)
  • Responsible for training local finance teams and peers in order to improve reporting times and defined processes
  • Responsible to organize and lead monthly business review for all countries.

Financial Planning Analyst

AIG SEGUROS S.A.
Bogotá, Colombia
06.2011 - 04.2012
  • Preparing, consolidating, and analyzing financial reports (Balance Sheet and Income Statement total company and by business unit)
  • Lead Budget and 5 years’ projection process and control in Colombia.
  • Be point of contact for all areas in all business decisions.

Education

Master of Commerce in Applied Finance - Accounting And Finance

Griffith University
Brisbane
01.2011

Public Accountant - Accounting

National University of Colombia
Bogotá, DC
01.2005

Skills

  • Financial planning and analysis
  • Accounting processes
  • Teamwork
  • Expenses and cost control
  • Analysis of information
  • Decision making
  • Budgeting process
  • Internal controls

Languages

Spanish
Native language
English
Advanced
C1

Office

Microsoft Office Advanced

Hyperion / Anaplan

SAP / Oracle

Timeline

CALA Services Finance Lead

GE Healthcare Life Sciences
07.2024 - Current

Latam FP&A Manager

DENTSPLY SIRONA
07.2017 - 06.2024

Latam FP&A Coordinator

CONVATEC (BOSTON MEDICAL DEVICES S.A.)
11.2015 - 07.2017

Senior Financial Planning Analyst

KIMBERLY CLARK COLOMBIA S.A
02.2014 - 05.2015

RTR Senior General Accountant

DIAGEO COLOMBIA S.A
06.2012 - 01.2014

Financial Planning Analyst

AIG SEGUROS S.A.
06.2011 - 04.2012

Master of Commerce in Applied Finance - Accounting And Finance

Griffith University

Public Accountant - Accounting

National University of Colombia
DIANA MARCELA RODRIGUEZ