DIANA SÁNCHEZ
SOCIAL COMMUNICATOR / AUDIOVISUAL PRODUCER / DIGITAL MARKETING
Summary
Strategic communications professional with over 10 years of experience in developing and executing innovative internal and external communication plans. Proven expertise in creating compelling content, curating visuals, managing digital marketing campaigns, and leading teams. Adept at leveraging analytics to optimize performance and drive brand growth. Strong skills in event management, multimedia production, and fostering brand advocacy. Committed to confidentiality and delivering exceptional results through effective collaboration and time management.
Overview
9
9
years of professional experience
29
29
years of post-secondary education
2
2
Languages
Work History
Project Manager
SILVA PUBLICIDAD
10.2023 - Current
- Extensive experience in formulating, implementing and measuring internal and external communication plans, as well as managing corporate communications and endomarketing strategies, which aligns with supporting an integrated employee communications strategy.
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
- Achieved project deadlines by coordinating with contractors to manage performance.
Startup Founder
LAMILAGROSA DESIGN
05.2016 - 01.2024
- Experienced creating content for brand positioning, as well as designing launch strategies and activities for new products, which suggests her ability to identify, create, and curate stories and schedule content updates.
- Skills in graphic design, as well as her experience in audiovisual and multimedia production to develop and curate creative visuals.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Formulated and executed strategic initiatives to improve product offerings.
Communications Manager
ASYLUM MARKETING
02.2017 - 06.2017
- Experienced in planning, organizing, and executing events
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Managed communications with external and internal stakeholders across entire incident lifecycle.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Internal Communications Manager
IG CONSULTORES
09.2016 - 01.2017
- Increased awareness of company initiatives through well-crafted content, including newsletters, intranet articles, and executive updates.
- Championed transparency by facilitating regular town hall meetings where leadership shared updates on business performance and strategic direction.
- Established best practices for internal communications by staying up-to-date on industry trends and incorporating new ideas into the organization''s strategy.
- Coordinated advocacy relations meetings and prepared necessary materials in advance.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Freelance Consultant
RETAIL COMPANIES
05.2016 - 08.2016
- Carrying out public relations and communications strategies for launches for Nuevo Chery Gran City Taxi, Mist, Helados Mágicos and IXL Center.
Senior Associate Consultant
BCW COLOMBIA
06.2015 - 12.2015
- Monitored and frequently reported on project status to clients and verified projects met client requirements and quality standards.
- Identified new business development opportunities through networking events, conferences, and trade shows.
- Developed comprehensive strategies for clients, resulting in improved business performance and growth.
- Created and developed detailed work plans to meet business priorities and deadlines.
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
Education
Degree in Social Communication -
Politécnico Gran Colombiano
01.2016 - 05.2021
Specialise Public Relations Program - undefined
Cámara de Comercio Bogotá
Audiovisual and Multimedia Apprenticeship - undefined
Jorge Tadeo Lozano
01.2008 - 05.2010
Digital Marketing Diploma -
Universidad Sergio Arboleda
05.2001 - 05.2022
Skills
Volunteer Experience
Communications strategy and content consultant, Fundación Corpoética
Completing sponsorship deal for Paralympic swimmer Michael Fabián Londoño Cruz., Revision and structuring of external communication, brand image and social media., Planning training activities for the Paralympic swimming team through Ana María Bello's "Tracing Lives" workshop ,Support at stakeholder meetings, as requested by the client.
Timeline
Project Manager
SILVA PUBLICIDAD
10.2023 - Current
Communications Manager
ASYLUM MARKETING
02.2017 - 06.2017
Internal Communications Manager
IG CONSULTORES
09.2016 - 01.2017
Startup Founder
LAMILAGROSA DESIGN
05.2016 - 01.2024
Freelance Consultant
RETAIL COMPANIES
05.2016 - 08.2016
Degree in Social Communication -
Politécnico Gran Colombiano
01.2016 - 05.2021
Senior Associate Consultant
BCW COLOMBIA
06.2015 - 12.2015
Audiovisual and Multimedia Apprenticeship - undefined
Jorge Tadeo Lozano
01.2008 - 05.2010
Digital Marketing Diploma -
Universidad Sergio Arboleda
05.2001 - 05.2022
Specialise Public Relations Program - undefined
Cámara de Comercio Bogotá
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