Summary
Overview
Work History
Education
Skills
Affiliations
HOBBIES
Languages
Timeline
Generic
Diana Rolon

Diana Rolon

Bogota Carrera 18a-134A-26 Edificio Básico Reservado

Summary

Dynamic sales executive, leader and consultant with more than 19 years of combined experience boosting revenues, growing market share and expanding territories for a wide range of organizations. Skilled in building top-performing sales forces via development and rollout of comprehensive training programs, providing staff with the knowledge, resources, strategies and motivation to surpass objectives. Accomplished in the cultivation of productive relationships that result in new business, top brand loyalty and enhancements in competitive performance.

Overview

14
14
years of professional experience

Work History

SENIOR SALES EXECUTIVE

SAP COLOMBIA
BOGOTA
01.2018 - 04.2024

Midmarket Sr Sales Executive’s primary responsibilities included prospecting, qualifying, selling and closing new business to Named and install base customer's bringing strong leadership to the Customer and engagement; uses resources within SAP and within SAP’s Value Added Resellers to solve customer problems with appropriate SAP products.

  • Account and Customer Relationship Management, Sales and Software License and Cloud Subscription Revenue
  • Annual Revenue - Achieved quota target for Cloud software Sales strategies - Developing effective and specific account plans to ensure revenue target delivery and sustainable growth
  • We developed relationships in new and existing customers and leverage to drive strategy through organization closing 35% more revenue in Net new name accounts
  • We work as a Trusted advisor - Establishing strong relationships based on knowledge of customer requirements and commitment to value (value of counsel and expertise, value of solutions, value of implementation expertise).
  • We Maintained White Space analysis and execution of initiatives (up sell and cross sell) on customer base growing 35% comparing Previous year
  • We learned and demonstrates leadership skills in the orchestration of remote teams during COVID 19th to ensure account teams and Partners were well versed in each account’s strategy and well positioned for all customer touch points and events maximizing the value of all sales support organizations. 68% from our quota was via reseller model
  • Negotiated contract terms, conditions and pricing for sales.

Developed and implemented strategic sales plans to increase revenue and market share

GB COMMERCIAL SALES REPRESENTATIVE

SAP COLOMBIA
BOGOTA
08.2017 - 12.2019

General Business Accounts segment in Central America ( Panama, Costa Rica and Nicaragua) .

  • Account Executive that Exceeded targeted sales goals by Fy17 110% During the last quarter and FY18 166% with emphasized product features based on analysis of customers' needs. Defines innovative approaches to generate business and executes either directly or via the partner-sales teams. Drives core strategies and actions.
  • Coaches partner sales reps to interact with prospects in large or complex SW deals in his area of solution / industry expertise in order to position the value of the respective SW or industry solution as supported by ROI, business case development, references, and supporting analyst data.
  • Enables partners and sales team to independently drive business with the following resources:
    partner demand generation plan to build a business pipeline
    partner competency plan to ensure partner resources are trained on the latest solution and sales content utilizing SAP tools and methodologies
    presale's coaching plan for existing and new partners

SALES ENTERPRISE ACCOUNTS TERRITORY MANAGER

ORACLE COLOMBIA
BOGOTA
07.2011 - 06.2016
  • Exceeded targeted sales goals by 140% FY16,130% FY15,190% in FY14,130% FY13,120%FY12 with emphasized product features based on analysis of customers' needs. Devise effective territory sales and marketing strategies year by year Partner with local market team members including Outside Sales, Customer Care, and Account Management from different lines of business to develop a complete solution for the final customer.
  • Planned and organized routes within territory to maximize efficiency and time in the field.
  • Driving revenue to the company through prospecting, referrals, networking increasing revenue in cloud solutions.
  • Maximize revenue of existing accounts by cross-selling/up-selling for software solutions Analyze data to find the most efficient sales methods Created strategies to develop and expand existing customer sales, which resulted in a 7% increase in monthly sales.

SALES MANAGER -FOR (LIFE INSURANCE & AUTOMOTIVE )

TRINIDAD GOMEZ Y CIA
BOGOTA
03.2010 - 06.2011
  • Surpassed annual quota by 180% in march of 20011 handled the highest volume account in assigned territory.
  • Develop new strategies for the sales team in order to gained practical knowledge of prospecting and cold calling clients to knowledge closing stages of sales.
  • Provided critical research analysis to board of Directors through analyzing new potential type of customers and strategic business partnerships.

Education

Master: Sales Management, 2014

Universidad De La Sabana
Bogota, Colombia
12.2014

College Degree: Finanzas Y Comercio Exterior, 2005

Universidad Sergio Arboleada
Bogota, Colombia
12.2005

Trained : Small And Medium Business, 2004

International Language Schools of Canada
Toronto, Canada
11.2004

Trained: International Issues, 2004

International Language Schools of Canada
Toronto, Canada
10.2004

High School Diploma -

Colegio Hispano Ingles
Bogota- Colombia
12.2000

Some College (No Degree) - Certified: Management Int. Y Estratégico 2006

Sergio Arboleda
Bogota, Colombia

Skills

  • Market research and analysis
  • Trained in business development
  • Goal-oriented
  • Team leadership Ability in problem-solving and negotiation
  • Accomplished in relationship selling
  • Build long-term trusting relationships with clients (Customer for life
  • Objection Handling

Affiliations

  • SAP Top performer Award 2016 (q4)
  • SAP Best Player Central America Q1 2018 (209%)
  • SAP Best CSE 2018 / Hawaii Club
  • Since 2018 until 2022 Top Talent group
  • Best renewals AE 2023

HOBBIES

  • Volunteer Work With Franciscano's community
  • volunteer Work with Fundacion Eudes
  • Community Involvement

Languages

English
Professional
Spanish
Native/ Bilingual

Timeline

SENIOR SALES EXECUTIVE

SAP COLOMBIA
01.2018 - 04.2024

GB COMMERCIAL SALES REPRESENTATIVE

SAP COLOMBIA
08.2017 - 12.2019

SALES ENTERPRISE ACCOUNTS TERRITORY MANAGER

ORACLE COLOMBIA
07.2011 - 06.2016

SALES MANAGER -FOR (LIFE INSURANCE & AUTOMOTIVE )

TRINIDAD GOMEZ Y CIA
03.2010 - 06.2011

Master: Sales Management, 2014

Universidad De La Sabana

College Degree: Finanzas Y Comercio Exterior, 2005

Universidad Sergio Arboleada

Trained : Small And Medium Business, 2004

International Language Schools of Canada

Trained: International Issues, 2004

International Language Schools of Canada

High School Diploma -

Colegio Hispano Ingles

Some College (No Degree) - Certified: Management Int. Y Estratégico 2006

Sergio Arboleda
Diana Rolon