Diana Garfold Barr
Loveland
Summary
Innovative and data-driven executive with extensive experience in product strategy, operations, and customer insights . Proven ability to scale teams, optimize workflows, and drive revenue growth —delivering $180M in incremental profit in 2024. Adept at working cross-functionally with engineering, product, and design teams to develop innovative solutions. Passionate about leveraging data-driven insights to create engaging user experiences, with a strong interest in the sports gaming and fantasy sports industry.
Overview
28
28
years of professional experience
Work History
VP Customer Insights
SymphonyAI
Palo Alto
07.2018 - Current
- Company Overview: Connected AI solutions to accelerate retail growth
- Promoted three times in 6 yrs from Sr. Mgr. → Director → Sr. Director → VP
- Lead a cross-functional team to develop and launch AI-driven solutions that optimize customer engagement and retention, delivering $182M in incremental profit in 2024
- Spearheaded the development of data-driven product features, integrating customer insights to refine user experience and increase customer lifetime value (CLV)
- Implemented a product roadmap strategy , partnering with product managers and engineers to launch new CRM and personalization features, driving a 20% increase in engagement rates
- Championed an agile, high-growth environment , fostering rapid experimentation, iteration, and continuous product improvement and team development
Sr. Program Manager, Prime Now
Amazon
Seattle
04.2017 - 07.2018
- Company Overview: Prime Now was a scrappy, startup arm of Amazon focused on Ultra-Fast Delivery
- Launched a high-impact, technology-driven product —Prime Now—across 170+ Whole Foods locations , optimizing operational workflows and customer experience
- Drove data-backed decision-making , implementing process automation that reduced customer concessions (refunds) by $225K (1.5% of sales)
- Partnered with product and engineering teams to enhance last-mile logistics, improving delivery speed by 20% and increasing customer satisfaction scores
- Thrived in a fast-moving, startup-like environment, balancing ambiguity and speed to scale operations efficiently
Sr. Manager, Store Resets Merchandising Operations
Giant Eagle, Inc.
Pittsburgh
06.2015 - 03.2017
- Company Overview: Regional Chain of 400+ Grocery & Fuel Stores
- Provided strategic leadership and operational management for the Space Planning department by governing the in-store execution program of all Category Resets, Store Remodels, & New Store Openings; executing over 28,000 man hours per yr
- Orchestrated a team of 300+ direct and indirect reports to ensure quality at-shelf execution of over 4,600 planograms
Solutions Architect
BusinessForward
Pittsburgh
10.2013 - 06.2015
- Company Overview: Boutique business process and technology consulting services company
- Developed data-driven product strategies for clients, identifying inefficiencies and implementing technology solutions that improved customer retention and engagement
- Partnered with executives to define business strategy , launch digital transformation initiatives, and measure success through KPIs and analytics dashboards
- Led process optimization projects, resulting in 15%+ efficiency gains and improved customer satisfaction
Various Progressive Roles
Giant Eagle, Inc.
09.1997 - 02.2013
- Progressed through multiple positions, including Manager Sales Systems & Support, and Systems Administrator
- Demonstrated expertise in merchandising, financial systems, and project management, contributing to significant operational improvements and cost saving
Sr Manager, Merchandising Projects & Systems
Giant Eagle, Inc.
Pittsburgh
02.2009 - 01.2013
- Formulated, prioritized and executed a rolling three-year project portfolio for the Merchandising & Supply Chain departments, including space planning, product assortment, pricing, promotions, procurement and related information systems and technology
- Budgeted, resourced and prioritized projects across eight (8) lines of business (LOBs) with a connection to Merchandising to drive technology roadmap
- Implemented processes, tools, and technologies that realize efficiencies, increase customer loyalty, drive sales, units, and profit
- Coordinated with internal departments to ensure successful execution of projects according to timeline and budget constraints
Education
Executive Education Series - Tepper School of Business
Carnegie Mellon University
Pittsburgh, PA01.2012
Skills
- Product Strategy
- Data-driven decision making
- Cross-Functional Leadership
- Process Optimization
- Customer Retention
- High-Growth Environments
Volunteer Experience
Women United Member & Grant Reviewer, Mile High United Way, 03/01/22, Present, Mile High United Way takes on critical human services issues facing our seven-county footprint.
- Review applications for Strategic Investment Grants (SIG) for early childhood, outside of school, & basic needs programs
- Support women & children in the community by sharing knowledge through mentoring and volunteering.
Honor Awards
Top Women in Grocery, 2022,
Progressive Grocer's Top Women in Grocery (TWIG) award is the most prestigious honor for female leaders in the grocery industry.
Affiliations
- Fantasy Sports & Sports Betting Analytics: Passionate about leveraging data and predictive analytics to optimize fantasy sports lineups and betting strategies. Active participant in DFS (Daily Fantasy Sports) contests, applying data models to identify undervalued players
Timeline
VP Customer Insights
SymphonyAI
07.2018 - Current
Sr. Program Manager, Prime Now
Amazon
04.2017 - 07.2018
Sr. Manager, Store Resets Merchandising Operations
Giant Eagle, Inc.
06.2015 - 03.2017
Solutions Architect
BusinessForward
10.2013 - 06.2015
Sr Manager, Merchandising Projects & Systems
Giant Eagle, Inc.
02.2009 - 01.2013
Various Progressive Roles
Giant Eagle, Inc.
09.1997 - 02.2013
Executive Education Series - Tepper School of Business
Carnegie Mellon University
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