Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

Devin Walton

Fort Collins

Summary

At first glance the limited number of employers that I've had may give the impression of stasis. In fact, my tenure is based upon learning the company and being aware of unchecked needs and becoming involved in them, which continually leads to new experiences and challenges. If the answers were outside of my skill set, I learned new ones in order to continue forward and provide support to the team. The path I've followed has resulted in one that has always interfaced with sales in some way, however, the depth of my experience goes far further having engaged in products at inception at a product management level. I've walked alongside the manufacturing process learning the strengths and weaknesses of the product in order to best shepherd the story that would ultimately make it stand out from the competition. And with the collaboration of marketing, I've shared the story; to sales staff - giving them the tools to be successful, to the media - providing them with points that make easily digestible but lasting impressions, and finally directly to consumers - creating confidence for them that the product aligns with their own needs and desires.


The skills that my experience bring are the elements that help to create a truly comprehensive sales effort.

Overview

41
41
years of professional experience

Work History

Director of Business Development

Cotecna CPS
07.2023 - Current

Cotecna Inspection became the parent company to ACT Lab and expanded global footprint as well a capability into new markets including apparel, food, food contact, cosmetics, appliances, electronics and other consumer goods. I was selected to establish relationships and pursue new business in a market where Cotecna had no brand recognition

  • Pursue and maintain relationships with large retailers with proprietary protocol
  • Produce compliance plans and test protocol for clients along with compliance risk consultation
  • Key staff resource as compliance and regulatory in-house expert, covering mechanical, chemical for North America, EU and other regions by demand
  • Tasked with regular research into regulatory changes and standards updates
  • Research and initiate contact with certification partners
  • Broker testing, manage relationships, and negotiate pricing and contracts with subcontracting partners for testing that is outside of the native scope of network laboratories
  • Research ROI and establish plan of execution for expansion of lab scope and capability to meet client demands and/or market trends
  • Forecast sales for new categories
  • Find, research, and negotiate potentially beneficial acquisition target companies
  • Some companies that I created relationships with include: Ikea, FlexFit, Funko, SpinMaster, TikTok Shop, and Rivian
  • Regularly attend 5 to 7 trade shows and exhibitions annually prospecting potential clients

Director of Business Development

ACT Lab
06.2016 - 07.2023
  • Pursue specialty segment and large clients for test laboratory that specializes in testing bicycles, e-bikes, e-mobility products, children's products, multi-category PPE, and outdoor industry products
  • Pursue and maintain relationships with large retailers with proprietary protocol
  • Produce compliance plans and test protocol for clients along with compliance risk consultation
  • Key staff resource as compliance and regulatory in-house expert, covering mechanical, chemical for North America, EU and other regions by demand
  • Tasked with regular research into regulatory changes and standards updates
  • Pursue, maintain relationships, and negotiate pricing and contracts with certifications partners
  • Pursue, manage relationships, and negotiate pricing and contracts with subcontracting partners for testing that is outside of native scope
  • Research ROI and establish plan of execution for expansion of lab scope and capability to meet client demands and/or market trends
  • Forecast sales for new scope additions

Global Logistics Director

ACT Lab
12.2011 - 06.2016
  • Monitor and assess lab processes for accuracy and efficiency
  • Serve as functional link between salespeople and operations
  • Assist in onsite management and training of staff at global lab locations
  • Source, manage, and maintain relationships with subcontractors / negotiate contracts and pricing
  • Research and produce reference materials to aid sales in creating compliance protocol for clients

Media Relations and Risk Management

Independent Contractor for Shimano American Corp
01.2006 - 12.2011
  • Provide service to media (print, web, and broadcast) including product and information fulfillment
  • Actively seek and schedule potential leads with media when new products are conceived
  • Produce and execute concepts for product launches on a global basis
  • Act as company spokesperson when public comment is requested or required
  • Manage communications and expectations between national and international stake-holders
  • Manage third party PR firm to fulfill overall company goals
  • Assess risk, negotiate and settle consumer injury claims before escalated to representative legal counsel and/or litigation
  • Serve as expert for claims that escalate to formal litigation
  • Consult on product planning and management for new and future products
  • Evaluate prototype products and collect and compile feedback from other evaluators
  • Produce press releases to announce new products and other significant company news or industry participation
  • Produce copy for print and web publication
  • Produce concise product information for distribution to internal and external sales force

Department Manager, Various

Shimano American Corporation
11.1993 - 12.2005

Manager, Product Management Group

July 2003 - Dec 2005

  • Founded product management group to manage and develop all cycling components, footwear, pedals and wheels sold into North American market
  • Worked closely with overseas R&D and product planning to develop products focused on N.A. market
  • Assessed risk, negotiated and settled consumer injury claims before they escalated to representative legal counsel and/or litigation and served as expert for claims that escalated to formal litigation.
  • Field test program management: Collected feedback, provided prototypes and pre-production samples, and selected test riders for N.A. product field test program, consisting of over 40 members. Summarized and relayed all feedback to marketing, R&D, and engineering groups internationally.
  • Proofed, amended, and co-produced technical documents, warnings, and procedures for distribution to N.A. OEM customers, frame and fork builders, distributors, retailers, and consumers.
  • Worked directly with engineering and design groups for all N.A. OEM customers, frame and fork builders, distributors, and retailers


Customer Services Group Manager

Jul 1997 – Jul 2003

  • Managed call center and staff providing customer service and sales to North America
  • Developed domestic product assembly program: selecting vendors, product and materials flow, training assembly personnel, package design, distribution and order flow, production schedules based on sales forecasts, cost and contract negotiation
  • Instrumental in development of 20 Full Service Centers throughout US that provided warranty fulfillment and other associated services on behalf of Shimano
  • Training, auditing, reporting and forecasting claims
  • Field test program management as detailed above


Warranty, Quality Assurance, and Field Test Manager

Jul 1995 - Jul 1997

  • Drafted, presented, and launched new warranty program for North America that was adopted worldwide in 1996.
  • Supervised development and selection of 12 Authorized Warranty Centers throughout U.S. and Canada. Other accountabilities included training personnel and auditing activities of each center.
  • Directly supervised and continually trained 30 call center employees to collect product claim information, dispense product information, and receive and QA claimed product.
  • Field test program management as detailed above


Shimano Multi-Service Program Supervisor

Nov 1993 – Jul 1995

  • Developed and implemented technical support program with vehicles, equipment, and personnel that provided service directly to event participants and consumers throughout North America
  • Supported sponsored race teams and collected feedback from professional mechanics and racers on product function, design, and durability.
  • Provided technical training for professional mechanics and retailers throughout U.S.
  • Served as guest instructor at United States Olympic Training Center for USCF Mechanic Certification program


Technical Customer Service Representative

Jul 1992 - Nov 1993

  • Handled over 100 calls daily from retailers and consumers
  • Assisted new customer service rep training
  • Co-wrote, produced, and presented series of sales clinics for dealers for North America
  • Wrote, produced and presented first Shimano endorsed technical presentation for New Zealand retailers.
  • Answered all consumer mail sent to Shimano American.
  • Recorded, calculated, and reported call center statistics on daily, weekly, and monthly basis

Retail Management

Various Bicycle Shops
07.1984 - 11.1993
  • Managed sales and mechanics staff
  • Trained sales staff on quality customer care
  • Performed buying and inventory functions
  • Increased sales through carefully curated product offerings
  • Responsible for shop merchandising
  • Trained mechanics on assembly, repair, and wheel building techniques

Education

Mechanical Engineering And Geology

San Diego State University
San Diego

Pre-Engineering

Allan Hancock College
Santa Maria, CA

Skills

  • Sales training and leadership
  • Key account management
  • Vendor management
  • Product Development
  • Product Management
  • Project Management
  • Product and Services Sales
  • Business Development
  • Negotiation
  • Research
  • Risk Assessment
  • Customer Service

Interests

My greatest interest outside of family is travel and all of the forms that are encompassed I've traveled to over 20 countries for business and pleasure both I've also seen nearly every state in the continental US by car, bicycle, motorcycle or recreational vehicle I'm an adventurer at heart and understand that spirit of exploration and adapting to circumstances

Timeline

Director of Business Development

Cotecna CPS
07.2023 - Current

Director of Business Development

ACT Lab
06.2016 - 07.2023

Global Logistics Director

ACT Lab
12.2011 - 06.2016

Media Relations and Risk Management

Independent Contractor for Shimano American Corp
01.2006 - 12.2011

Department Manager, Various

Shimano American Corporation
11.1993 - 12.2005

Retail Management

Various Bicycle Shops
07.1984 - 11.1993

Mechanical Engineering And Geology

San Diego State University

Pre-Engineering

Allan Hancock College
Devin Walton