Derian Mariano Cervantes
Rionegro
Summary
Strategic marketing and International Business professional with strong analytical skills and talent for identifying market trends and consumer insights. Proven ability to develop data-driven strategies that drive growth and optimize campaign performance. Effective collaborator who adapts to changing needs and consistently delivers results. Skilled in market research, competitive analysis, and digital marketing tools, with focus on aligning marketing initiatives with business objectives.
Overview
6
6
years of professional experience
Work History
Strategic Marketing Analyst
Freelance
Remote
06.2025 - Current
- Analyzed market trends to identify growth opportunities and inform strategic decision-making.
- Developed comprehensive marketing reports using data analytics tools to drive campaign effectiveness.
- Collaborated with cross-functional teams to enhance brand positioning and messaging strategies.
- Executed targeted digital marketing campaigns, optimizing performance through A/B testing and analytics.
LEGAL INTAKE SPECIALIST
Legal Assist Now
Miami, Miami Dade
10.2023 - Current
- Drafted correspondence on behalf of legal partners and other staff members, ensuring attention to detail to minimise errors.
- Coordinated sales activities with effective communication between sales teams and clients.
- Supported front-line sales teams with well-coordinated administrative operations.
- Developed marketing plans to support department strategies.
BUSINESS DEVELOPMENT PROJECT MANAGER
Lumina
Barranquilla, Atlántico
03.2022 - 09.2023
- Led planning, development and implementation of business development strategies, growing revenue on average 35% per semester.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Developed marketing plans to support department strategies.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
OPERATIONS COORDINATOR
Dade Limousines
Miami, Miami Dade
09.2022 - 04.2023
- Ensured compliance with all company standards and procedures.
- Supervised daily operations, acting as point of contact for any queries or obstacles.
- Analysed training requirements at individual, team and organisational level.
- Managed employee records on database to maintain accuracy and updated information.
FINANCIAL ADVISOR
MM Solutions S.A.S.
Barranquilla, Colombia
01.2021 - 02.2022
- Developed personalized financial plans to meet client goals and objectives.
- Analyzed investment options to optimize client portfolios for risk and return.
- Provided ongoing support and guidance to clients on market trends and opportunities.
- Conducted regular reviews of client accounts to ensure alignment with financial strategies.
PROJECT FINANCIAL ANALYST
OveR Software
Remote
03.2020 - 12.2021
- Analyzed project financial data to ensure accuracy and compliance with regulatory standards.
- Developed forecasting models to assess project viability and budget adherence.
- Collaborated with cross-functional teams to optimize resource allocation and improve financial outcomes.
Education
Bachelor of Business Administration - International Business
Universidad Autonoma del Caribe
Barranquilla, Atlántico06.2019
Bachelor of Science - Mechanical Engineering
Universidad Autonoma del Caribe
Barranquilla, Atlántico12.2016
Certificate - Life Coaching
The International School of Coaching
Medellín, Antioquia10.2015
Certificate - Project Management
Google Career Certifications
Remote03-2026
Skills
- Sales training and development
- Relationship Management
- Business development
- Account management
- Coaching and performance support
- Creative Redaction
- Problem-solving
- Communication skills
- Team building
- Creative direction
- CRM management
LANGUAGES
English - Fluent
Spanish - Native
Portuguese - Intermediate
Timeline
Strategic Marketing Analyst
Freelance
06.2025 - Current
LEGAL INTAKE SPECIALIST
Legal Assist Now
10.2023 - Current
OPERATIONS COORDINATOR
Dade Limousines
09.2022 - 04.2023
BUSINESS DEVELOPMENT PROJECT MANAGER
Lumina
03.2022 - 09.2023
FINANCIAL ADVISOR
MM Solutions S.A.S.
01.2021 - 02.2022
PROJECT FINANCIAL ANALYST
OveR Software
03.2020 - 12.2021
Bachelor of Science - Mechanical Engineering
Universidad Autonoma del Caribe
Certificate - Life Coaching
The International School of Coaching
Bachelor of Business Administration - International Business
Universidad Autonoma del Caribe
Certificate - Project Management
Google Career Certifications