Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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Sergio Arteaga

Itagui

Summary

Goal-oriented manager with distinguished experience in W/WW - F&B and Mining industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Performance-oriented Sales Leader offering exceptional record of achievement over 20-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

22
22
years of professional experience

Work History

Industry Sales Manager W/WW - M/MM - P&E

Endresss + Hauser Colombia SAS
05.2024 - Current
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Attended industry events and conventions to expain sales opportunities.
  • Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
  • Negotiated partnerships with complementary businesses, creating synergies and expanding customer base.
  • Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
  • Expanded market share by identifying and penetrating untapped markets.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Boosted customer retention rates, establishing robust follow-up system and personalizing client interactions.

Antioquia Sales Manager (RSM)

Endress+Hauser Colombia SAS
01.2016 - 05.2024
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Established and cultivated solid business relationships with new or existing customers.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Attended main municipal customer in Colombia (Empresas publicas de medellin) and strengthen brand position.
  • Evaluated performance against goals and implemented appropriate development plans.
  • 4 people charge, 16% the country´s budget, W/WW - F&B - M/MM industries

Business Development Manager

Hach Colombia SA
01.2015 - 12.2015
  • Negotiated and closed long-term agreements with new and old clients in assigned territory (Colombia, Venezuela and Ecuador)
  • Scheduled and implemented product promotions in accordance with available inventory and staff resources.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Taught consultative selling techniques to new and existing staff members to build expertise.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Generated new business with marketing initiatives and strategic plans.

Outside Sales Engineer (OSE)

Colsein Ltda.
01.2008 - 12.2015
  • Cold called and conducted face-to-face sales calls with C-level executives and directors in assigned sales territory.
  • Listened to clients and introduced solutions to satisfy business and personal needs.
  • Increased sales and customer satisfaction through personalized servicing.
  • Worked to build relationships with customers and built potential for additional sales.
  • Managed customer from initial contact to closing with attention to detail to build loyalty.
  • Expanded brand and marketing strategies by planning strategic events. specially in E+H, Wonderware and Sick maihak

Service Engineer

Saytec Ltda (colsein Ltda)
04.2003 - 12.2007
  • Worked cross-functionally within organization and external partners, integrators and vendors.
  • Developed, designed, deployed and integrated Instrument and control systems and networks.
  • Analyzed and evaluated performance and optimized efficiency.
  • Tested customer samples, designed testing concept and presented solutions to technical personnel.
  • Participated in client consultations and product capability demonstrations to support sales efforts.
  • Installed, configured and tested equipment supplied.

Education

MBA - Google Analytics Individual Qualifications

Instituto Europeo De Postgrados
Madrid
08.2021

Electrical Engineer - Automation System in Batch Process Acc. ISA 88

Universidad Nacional De Colombia
Medellin
08.2012

Skills

  • Strategic Account Development
  • Business Development and Planning
  • Product and Service Sales
  • Goals and Performance
  • National accounts management
  • Sales processes
  • Sales expertise
  • Strategic planning
  • B to B sales
  • Positive and upbeat
  • Verbal and written communication
  • Staff Management
  • Solution selling
  • Advanced Salesforcecom user
  • Analytical problem solver
  • Marketing strategy
  • Relationship building
  • Product knowledge
  • Staff management
  • Empowers high-performing sales teams
  • Sales planning
  • Sales reporting
  • Continuous improvements
  • Resolution-oriented

Websites

Languages

Spanish
Native or Bilingual
English
Full Professional

Timeline

Industry Sales Manager W/WW - M/MM - P&E

Endresss + Hauser Colombia SAS
05.2024 - Current

Antioquia Sales Manager (RSM)

Endress+Hauser Colombia SAS
01.2016 - 05.2024

Business Development Manager

Hach Colombia SA
01.2015 - 12.2015

Outside Sales Engineer (OSE)

Colsein Ltda.
01.2008 - 12.2015

Service Engineer

Saytec Ltda (colsein Ltda)
04.2003 - 12.2007

MBA - Google Analytics Individual Qualifications

Instituto Europeo De Postgrados

Electrical Engineer - Automation System in Batch Process Acc. ISA 88

Universidad Nacional De Colombia

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Sergio Arteaga