Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Dave Busch

Dave Busch

Lone Tree,CO

Summary

Senior Director of Software Engineering driving strategy and execution for a Customer Engagement Platform responsible for over $300 million in revenue, overseeing company-wide initiatives across Customer Marketing & Messaging, Personalization, and Data. A seasoned technology leader with deep expertise in modern software ecosystems, cloud-native architectures, and customer-centric platform design. Known for building and scaling high-performing engineering organizations that deliver innovative, business-critical solutions.

A recognized thought leader in applying AI and Generative AI to customer engagement, leading efforts in content generation, Agentic AI, intelligent chat support, and hyper-personalized customer experiences. Passionate about empowering teams, fostering an inclusive engineering culture, and translating vision into impactful, scalable technology.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Senior Director of Engineering

GoDaddy
01.2010 - Current
  • Summary: Provide strategic and technical leadership for a cross-functional engineering organization, driving innovation in customer engagement and marketing technology. Lead end-to-end delivery of scalable, high-performing platforms including customer data lakes, content management systems, event-driven data pipelines, and multi-channel messaging solutions (Email, SMS, WhatsApp, Mobile Push, etc.).
  • Technical Visionary & Platform Architect: Spearheaded a transformative modernization initiative, re-architecting legacy monolithic systems into cloud-native, microservice-based platforms using AWS. Established CI/CD pipelines and DevOps best practices to improve release velocity and system reliability.
  • GenAI Thought Leadership: Championed adoption of Generative AI across our ecosystem—launching initiatives in AI-driven content generation, Chat Support, Agentic AI experiences, and hyper-personalized customer journeys. Partnered with product and data science teams to operationalize experimentation frameworks that drive measurable impact.
  • Enterprise Integration & Data Strategy: Oversaw the design and build of a unified customer data platform, enabling seamless integration with Salesforce Marketing Cloud, Braze, and MessageGears. Led teams to deliver scalable infrastructure that ingests, enriches, and activates billions of customer events across geo-distributed APIs.
  • People Leadership & Culture Builder: Cultivated high-performing, inclusive teams focused on delivery excellence and innovation. Fostered an engineering culture grounded in mentorship, autonomy, and continuous improvement, while aligning execution to business strategy.

Senior Software Developer

FinFolio
01.2009 - 01.2010
  • Senior Software Developer for new Desktop-based Investment Portfolio Management Software. Key contributor to initial go-to-market product launch,

Senior Consultant

Idea Integration
01.2006 - 01.2009
  • Full-Stack Technical Lead on development team building applications and APIs utilizing Web, Windows, and database development

Application Developer

IntraNext
01.2004 - 01.2006
  • Lead Developer for a telecommunications platform billing and support

Database Developer

Raytheon
01.1999 - 01.2003
  • Database Developer for a satellite data collector and telemetry platform

Education

B.S. - Comp Science & Eng

University of CO At Denver

Skills

  • Engineering Strategy & Planning, Technical Leadership and Roadmaps People Management & Team Building Agile/Scrum Delivery Generative AI (Content Creation, Chat, Agentic AI, Personalization) Customer Data Platforms MarTech & Customer Engagement Platforms Microservices Architecture AWS (Lambda, Aurora, Redshift, S3, RDS, ECS) CI/CD & DevOps ETL & Real-Time Data Pipelines Salesforce Marketing Cloud Braze MessageGears NET (C#, ASPNET, MVC, VBNET) Microsoft SQL Server RESTful APIs Web Services JavaScript HTML GitHub Visual Studio

Certification

  • AWS Certified Solutions Architect (Associate): 2019
  • Certified Scrum Master: December 2012, 2018
  • Microsoft Certified Technology Specialist (MCTS) Web Applications: August 2007
  • Microsoft Certified Professional Developer (MCPD) Web Developer: November 2007

Timeline

Senior Director of Engineering

GoDaddy
01.2010 - Current

Senior Software Developer

FinFolio
01.2009 - 01.2010

Senior Consultant

Idea Integration
01.2006 - 01.2009

Application Developer

IntraNext
01.2004 - 01.2006

Database Developer

Raytheon
01.1999 - 01.2003

B.S. - Comp Science & Eng

University of CO At Denver

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Dave Busch