Summary
Overview
Work History
Education
Skills
Timeline
Languages
Tools
Platzi Certifications | 2023–2025
Tools
Generic

Daniel Mosquera

Business Development & Sales Professional (B2B)
Bogota

Summary

Business Development and B2B Sales professional with 10+ years of experience helping companies grow revenue through consultative selling, key account development, and commercial strategy. Background across technology and software companies as well as institutional and enterprise accounts, with experience in both fast-cycle and complex sales processes. Comfortable leading teams, building partnerships, and working cross-functionally to improve go-to-market execution and customer outcomes.

Overview

2027
2027
years of professional experience
2
2
Languages

Work History

Business Development Representative (BDR)

APPLAUSE INC.
12.2024 - Current
  • Executed high-volume omnichannel outbound campaigns (100+ calls, 80+ targeted emails daily), achieving 33% outreach-to-booking conversion (15 testers per 45 outreaches) to consistently generate qualified participants for software testing projects
  • Managed end-to-end scheduling pipeline in Monday.com, tracking leads and securing 20 confirmed bookings daily, directly contributing to consistent project fulfillment and client delivery targets.
  • Conducted structured discovery and screening calls (3 bookings/hour) to validate technical and demographic requirements, improving qualification accuracy and accelerating fulfillment timelines.

Sales and Business Development Consultant

GRUPO LATINO EDITORES
01.2025 - Current
  • Advised and executed commercial strategy for an institutional publishing company, defining revenue plans and go-to-market approach for schools and public-sector clients.
  • Designed and launched 4 sales channels, including paid acquisition campaigns, generating 10+ net-new inbound leads daily and building a consistent pipeline.
  • Improved lead-to-proposal conversion to 20–25% by refining qualification frameworks and aligning inbound traffic with sales criteria.
  • Optimized sales operations and outbound processes, scaling activity to 50 high-quality touchpoints per rep daily and increasing pipeline generation capacity.
  • Drove digital transformation initiatives, transitioning offerings from physical-only to scalable digital formats and enabling new online sales channels.

Co-Founder and Commercial Director

RIDDER SOFTWARE DEVELOPERS
08.2020 - 12.2024
  • Lead commercial growth for a SaaS and custom software company serving B2B clients across LATAM.
  • Own the full sales cycle: prospecting, qualification, discovery, proposals, negotiation, closing, and expansion.
  • Grow key accounts through consultative selling and long-term relationship building with decision-makers.
  • Partner with delivery teams to align scope, timelines, and expectations, and to turn customer feedback into improvements to the commercial offer.
  • Selected results: +78% revenue growth in the first year, about 62% average annual growth (2020–2024), and expansion into two LATAM markets.

Deal context: Typical USD 2K–20K, up to USD 40K | Sales cycles 1 to 6 months

Sales and Service Supervisor | Top Seller

CONCENTRIX
10.2016 - 08.2020
  • Promoted from Top Seller to Supervisor after consistently exceeding sales targets and demonstrating strong leadership.
  • Led and coached a team of 15 sales representatives, implementing structured sales routines and quality standards to improve performance and consistency.
  • Managed performance across revenue and quality KPIs, driving customer retention and upsell through value-based and bundled sales strategies.

Additional

Work Experience
  • SITEL — Bilingual Sales Executive [01/2016 – 10/2016 | U.S. Market]: Consultative sales focused on acquisition and retention; recognized as a top performer.
  • VIVINT Smart Home (US Based) — Sales Representative [03/2015 – 09/2015]: Consultative sales of smart home security and automation solutions in a fast-cycle environment.
  • IQ OUTSOURCING — Risk Analyst (Internship) [01/2014 – 08/2014]: Supported operational risk assessments, internal audit activities, reporting, and process documentation.
  • ISOLUCION — Quality Systems Assistant [01/2012 – 12/2012]: Supported ISO documentation, internal audits, and quality-control processes.

Education

Bachelor of Arts - Business Administration (Finance)

Warner University
Lake Wales, FL
5 2015

Bachelor's of Science (7th Semester Completed) - Industrial Engineering

Universidad Sergio Arboleda
Bogotá, Colombia
6 2013

Skills

B2B Consultative Sales

Commercial Strategy & Market Expansion

Key Account Management

Pipeline Management & Forecasting

Negotiation & Contract Management

Strategic Partnerships

Team Leadership & Coaching

Cross-functional Collaboration

Timeline

Sales and Business Development Consultant

GRUPO LATINO EDITORES
01.2025 - Current

Business Development Representative (BDR)

APPLAUSE INC.
12.2024 - Current

Co-Founder and Commercial Director

RIDDER SOFTWARE DEVELOPERS
08.2020 - 12.2024

Sales and Service Supervisor | Top Seller

CONCENTRIX
10.2016 - 08.2020

Additional

Work Experience

Bachelor of Arts - Business Administration (Finance)

Warner University

Bachelor's of Science (7th Semester Completed) - Industrial Engineering

Universidad Sergio Arboleda

Languages

Spanish
Native or Bilingual
English
Full Professional

Tools

CRM: Pipedrive, HubSpot

Work management: Monday

Operations and project tools: Jira, Asana, Zoho, OPUS, ACSR

Platzi Certifications | 2023–2025

Completed professional development across commercial strategy, B2B sales execution, corporate negotiation, go-to-market, growth, agile ways of working, marketing fundamentals, and software foundations. 

Selected coursework includes Strategic Planning, B2B Commercial Strategy, Corporate Client Negotiation, Professional Scrum, Growth Strategies for Startups, Marketing for Entrepreneurs and SMEs, and Foundations of Software Engineering.

Tools

CRM: Pipedrive, HubSpot

Work management: Monday

Operations and project tools: Jira, Asana, Zoho, OPUS, ACSR

Daniel MosqueraBusiness Development & Sales Professional (B2B)