DANIEL FELIPE MOSQUERA ROJAS
Business Development & Sales Professional (B2B)
Bogotá D.C.
Summary
Business Administration professional with a Finance concentration and 9+ years of experience in B2B sales, business development, and commercial management within technology and service-driven companies. Skilled in leading end-to-end commercial processes, strengthening corporate accounts, and executing growth strategies. Combines customer insights with market needs to support product evolution. Results-driven, strategic, and human-centered leader.
Overview
14
14
years of professional experience
9
9
Certifications
2
2
Languages
Work History
Co-Founder & Commercial Director
RIDDER Software Developers
01.2020 - Current
- Co-founded and led the commercial expansion of the company, contributing significantly to its scalability and strategic growth in LATAM.
- Directed the B2B sales strategy, key account development, and market penetration in technology and software solutions.
- Designed and executed revenue-growth initiatives, digital sales strategies, and commercial positioning.
- Strengthened strategic client relationships and opened two new international markets.
- Aligned commercial strategy with product evolution by channeling customer insights and market feedback.
- Achievements: 78% growth in the first year and sustained 62% annual average growth (2020–2024).
Sales & Service Supervisor / Top Seller – North America Market
CONCENTRIX
10.2016 - 08.2020
- Supervised bilingual commercial teams supporting U.S. operations.
- Developed sales training programs to improve communication, conversion rates, and team performance.
- Promoted to Supervisor after excelling as Top Seller with record results, applying a human-centered, strategic, and results-oriented leadership style.
Bilingual Sales Executive (Top Seller)
SITEL
01.2016 - 10.2016
- Managed sales and customer service for U.S. market campaigns.
- Applied consultative selling techniques to improve conversion and satisfaction.
- Recognized as Top Seller for consistently surpassing sales goals.
Sales Representative
VIVINT Smart Home (USA)
03.2015 - 09.2015
- Conducted consultative sales of smart home automation solutions.
- Strengthened negotiation and customer retention skills.
Risk Analyst (Internship)
IQ Outsourcing
01.2014 - 08.2014
- Assessed operational risks and supported internal audits to improve processes.
Quality Systems Assistant
ISolución S.A.
01.2012 - 12.2012
- Supported documentation processes under ISO standards and internal audits.
Education
Bachelor of Arts - Business Administration: Finance
Warner University
FL05-2015
Industrial Engineering (Seventh Semester Completed)
Universidad Sergio Arboleda
06-2013
Skills
B2B sales expertise
Accomplishments
- Achieved 78% revenue growth in the first year and sustained expansion (62% annual average 2020–2024).
- Opened two new markets in Latin America, driving regional expansion.
- Proven Top Seller with record-breaking sales in international campaigns.
- Led high-performance commercial teams serving the North American market.
ADDITIONAL TRAINING
- Other: Applied Metrology (SENA)
- Preventive Actions (ICONTEC)
- Advanced English C1 — TOEFL 81
Certification
Platzi - Strategic Planning
Timeline
Platzi - Applied Artificial Intelligence for Business
04-2025
Platzi - Effective Time Management
04-2025
Platzi - Strategic Planning
01-2024
User Story Design (Agile Product Development)
12-2023
Platzi - Productivity Strategies
12-2023
Platzi - Startup Productivity
10-2023
Platzi - Scrum Foundations
10-2023
Platzi - Business Creation Fundamentals
09-2023
Platzi - Growth Strategies for Startups
05-2023
Co-Founder & Commercial Director
RIDDER Software Developers
01.2020 - Current
Sales & Service Supervisor / Top Seller – North America Market
CONCENTRIX
10.2016 - 08.2020
Bilingual Sales Executive (Top Seller)
SITEL
01.2016 - 10.2016
Sales Representative
VIVINT Smart Home (USA)
03.2015 - 09.2015
Risk Analyst (Internship)
IQ Outsourcing
01.2014 - 08.2014
Quality Systems Assistant
ISolución S.A.
01.2012 - 12.2012
Bachelor of Arts - Business Administration: Finance
Warner University
Industrial Engineering (Seventh Semester Completed)
Universidad Sergio Arboleda