DANIEL FELIPE MOSQUERA ROJAS
Business Development & Sales Professional (B2B)
Bogotá D.C.
Summary
Business Administration professional with a Finance concentration and 9+ years of experience in B2B sales, business development, and commercial management within technology and service-driven companies. Skilled in leading end-to-end commercial processes, strengthening corporate accounts, and executing growth strategies. Combines customer insights with market needs to support product evolution. Results-driven, strategic, and human-centered leader.
Overview
14
14
years of professional experience
9
9
Certifications
2
2
Languages
Work History
Co-Founder & Commercial Director
RIDDER Software Developers
01.2020 - Current
- Co-founded and led the commercial expansion of the company, contributing significantly to its scalability and strategic growth in LATAM.
- Directed the B2B sales strategy, key account development, and market penetration in technology and software solutions.
- Designed and executed revenue-growth initiatives, digital sales strategies, and commercial positioning.
- Strengthened strategic client relationships and opened two new international markets.
- Aligned commercial strategy with product evolution by channeling customer insights and market feedback.
- Achievements: 78% growth in the first year and sustained 62% annual average growth (2020–2024).
Sales & Service Supervisor / Top Seller – North America Market
CONCENTRIX
10.2016 - 08.2020
- Supervised bilingual commercial teams supporting U.S. operations.
- Developed sales training programs to improve communication, conversion rates, and team performance.
- Promoted to Supervisor after excelling as Top Seller with record results, applying a human-centered, strategic, and results-oriented leadership style.
Bilingual Sales Executive (Top Seller)
SITEL
01.2016 - 10.2016
- Managed sales and customer service for U.S. market campaigns.
- Applied consultative selling techniques to improve conversion and satisfaction.
- Recognized as Top Seller for consistently surpassing sales goals.
Sales Representative
VIVINT Smart Home (USA)
03.2015 - 09.2015
- Conducted consultative sales of smart home automation solutions.
- Strengthened negotiation and customer retention skills.
Risk Analyst (Internship)
IQ Outsourcing
01.2014 - 08.2014
- Assessed operational risks and supported internal audits to improve processes.
Quality Systems Assistant
ISolución S.A.
01.2012 - 12.2012
- Supported documentation processes under ISO standards and internal audits.
Education
Bachelor of Arts - Business Administration: Finance
Warner University
FL05-2015
Industrial Engineering (Seventh Semester Completed)
Universidad Sergio Arboleda
06-2013
Skills
B2B sales expertise
Business development and planning
Effective contract negotiations
Relationship building
KPI tracking
Strategic sales development
Team leadership strength
Strategic market growth
Creative problem solving
Consultative sales
Key account management
Accomplishments
- Achieved 78% revenue growth in the first year and sustained expansion (62% annual average 2020–2024).
- Opened two new markets in Latin America, driving regional expansion.
- Proven Top Seller with record-breaking sales in international campaigns.
- Led high-performance commercial teams serving the North American market.
ADDITIONAL TRAINING
- Other: Applied Metrology (SENA)
- Preventive Actions (ICONTEC)
- Advanced English C1 — TOEFL 81
Certification
Platzi - Strategic Planning
Timeline
Platzi - Applied Artificial Intelligence for Business
04-2025
Platzi - Effective Time Management
04-2025
Platzi - Strategic Planning
01-2024
User Story Design (Agile Product Development)
12-2023
Platzi - Productivity Strategies
12-2023
Platzi - Startup Productivity
10-2023
Platzi - Scrum Foundations
10-2023
Platzi - Business Creation Fundamentals
09-2023
Platzi - Growth Strategies for Startups
05-2023
Co-Founder & Commercial Director
RIDDER Software Developers
01.2020 - Current
Sales & Service Supervisor / Top Seller – North America Market
CONCENTRIX
10.2016 - 08.2020
Bilingual Sales Executive (Top Seller)
SITEL
01.2016 - 10.2016
Sales Representative
VIVINT Smart Home (USA)
03.2015 - 09.2015
Risk Analyst (Internship)
IQ Outsourcing
01.2014 - 08.2014
Quality Systems Assistant
ISolución S.A.
01.2012 - 12.2012
Bachelor of Arts - Business Administration: Finance
Warner University
Industrial Engineering (Seventh Semester Completed)
Universidad Sergio Arboleda