DANIELA MORDHORST
Marketing & Sales
Neiva,BOY
Summary
Enthusiastic and creative Colombian with a passion for connecting with people, serving others, and collaborating to bring new ideas to life. Experienced in living and working in Colombia, India, Canada, and currently in Taiwan. Worked remotely and collaborated with Spanish and Colombian companies and startups. Continuously seeking new challenges to learn, grow personally, and develop projects.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Corporate Assistant
Fundación Amigo Como Arroz
06.2022 - Current
- Managed vendor relationships to ensure timely delivery of products/services at competitive prices.
- Participated actively in planning and executing company events.
- Coordinated logistics for executive meetings, including room setup, materials preparation, and agenda distribution.
- Facilitated smooth transitions during organizational changes by providing critical supportresources.
- Supported executives in decision-making processes with detailed research and data analysis.
Yoga, workout, dance, instructor Life coach
D´ánimo
01.2022 - Current
SEO Specialist. Translation. Content Creation
PerfectCorp
06.2023 - 05.2025
- Conducted comprehensive keyword research for targeted content creation and optimization.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
- Evaluated existing content inventory, identifying gaps and opportunities for expansion or consolidation based on data-driven insights into audience needs and preferences.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Increased conversions through strategic landing page optimizations, focusing on user intent and relevance.
- Contributed to the growth of the company''s online presence by leading a cross-functional team of designers, writers, and developers focused on delivering exceptional digital experiences.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Optimized website content and images to improve search engine rankings.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Created customized marketing materials to increase product awareness.
Spanish Translator
Master Essence
01.2023 - 01.2025
- Market research.
- Translation
- Translated documents from Engllish to Spanish.
- Assisted non-native English-speaking colleagues with document editing, improving overall team productivity and communication quality.
- Provided real-time interpretation services during conferences, contributing to seamless communication between speakers and attendees.
- Specialized in translating complex technical documents, ensuring accuracy and clarity for endusers.
- Contributed to international research efforts by translating scientific studies and reports.
- Expanded market reach by translating marketing materials and product descriptions for new demographics.
- Interpreted conversations simultaneously to help both parties conduct business, handle medical needs or manage personal concerns.
Startup Founder
Cha Ye S.A
01.2022 - 01.2023
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Drove product development from concept to launch, ensuring alignment with customer needs.
- Established strong partnerships with key industry players for greater market presence.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Formulated and executed strategic initiatives to improve product offerings.
- Oversaw divisional marketing, advertising and new product development.
International Marketing Specialist & Translator
The Crew S.
01.2021 - 01.2022
- Collaborated with Regional Sales Managers to make strategic sales decisions.
- Developed relationships with clients and potential clients to improve business growth.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Conducted market research to identify emerging trends, informing future marketing strategies.
Co-Founder & PR
Culpass (Taiwan)
01.2020 - 03.2021
- Grew the customer base through targeted outreach and networking events.
- Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Secured lucrative partnerships by establishing strong relationships with key industry players.
- Oversaw talent acquisition efforts, building a diverse team of skilled professionals who contributed significantly to the company''s success.
Crew Trainer
Art Of Living International Center
01.2017 - 06.2017
- Cultural research.
- Community building.
- International customer service.
- Translation and interpretation.
- Trained other employees in customer service and performance requirements.
- Mentored junior employees to improve performance and customer service.
- Studied crew members during work shift to provide feedback and guidance in improving performance.
- Conducted hands-on demonstrations and practical exercises to reinforce learning concepts.
Education
Master of Arts - Bachelor
Pontificia Universidad Javeriana Bogota
Bogotá, Colombia 05.2012 - 01.2017
Certification in performing Arts - Musical Theater
Canadian Collage Of Performing Arts
Victoria, Canada 05.2011 - 01.2012
Mandarin Language - Languages
Mandarin Training Center, NTNU
Taipei Taiwan 05.2017 - 01.2018
Skills
Communication Skills (verbal, digital, cultural)
Training
- Fundamentals on Digital Marketing, Google, 40 hrs
- Complete Sales Skills Master Class - Sales Marketing B2B, Udemy, 30.5 hrs
- Copy writing for conversions, Alison online learning
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Chinese (Mandarin)
Intermediate (B1)
Timeline
SEO Specialist. Translation. Content Creation
PerfectCorp
06.2023 - 05.2025
Spanish Translator
Master Essence
01.2023 - 01.2025
Corporate Assistant
Fundación Amigo Como Arroz
06.2022 - Current
Yoga, workout, dance, instructor Life coach
D´ánimo
01.2022 - Current
Startup Founder
Cha Ye S.A
01.2022 - 01.2023
International Marketing Specialist & Translator
The Crew S.
01.2021 - 01.2022
Co-Founder & PR
Culpass (Taiwan)
01.2020 - 03.2021
Mandarin Language - Languages
Mandarin Training Center, NTNU
05.2017 - 01.2018
Crew Trainer
Art Of Living International Center
01.2017 - 06.2017
Master of Arts - Bachelor
Pontificia Universidad Javeriana Bogota
05.2012 - 01.2017
Certification in performing Arts - Musical Theater
Canadian Collage Of Performing Arts
05.2011 - 01.2012
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