Daniela Arjona
Toronto, ON
Summary
I am a qualified logistics and production administrator with six years of experience in mass consumption and mentoring sales and trade team. My area of expertise is focused mainly on logistics, sales, and trade marketing. My work history has been focused on project mentoring, the creation of commercial strategies, customer relationships and the design of trade marketing strategies for different sales channels.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Head of Trade Marketing
Alpina
08.2023 - Current
- Generate sales and marketing strategies that are able to capitalize on the company's different sales channels.
- Plan and generate commercial events with top client accounts.
- Lead and plan events for the sales team.
- Control and administration of the budget of the trade marketing area.
- Analyze and understand consumer behavior by generating commercial and marketing plans and campaigns.
Loyalty Coordinator
Alpina
12.2022 - 08.2023
- Lead and create a new loyalty program for customers and sales team.
- Creation of goals, budget and control of the new loyalty program.
- Manage and structure customer service policies within the loyalty program.
Sales Coordinator Distributors and Traditional Trade
Alpina
03.2021 - 11.2022
- Commercial and logistical support and advice within the distributor channel.
- Compliance with KPIs and sales.
- Marketing analysis and implementation of commercial and marketing strategies.
- Negotiations with clients.
- Portfolio control and management.
- Lead sales team with more than 20 people.
Logistics analyst
Alpina
07.2018 - 02.2021
- Demand Planning.
- Control and monitoring of the area's budget.
- Creation and control of contracts with suppliers within logistics.
- Execution of logistics optimization projects.
Logistics Intern (Transport)
Alpina
01.2018 - 06.2018
- Accompaniment to the director of the transportation area.
- KPIs tracking and measurement.
- Monitoring of projects in the transportation area.
Management assistant
Jabones Arjona
01.2017 - 11.2017
- Generate transversal support for the sales and production area.
- Responsible for billing customer orders.
- Customer relationship monitoring.
Team Leader Housekeeping
Yellowstone National Park
05.2016 - 08.2016
- Lead a hotel cleaning team in Old Faithful in Yellowstone National Park.
- Ensure and support that the work team achieves its daily cleaning goals.
- Constant relationship with clients within the hotel.
Education
Bachelor in logistics and production administration -
Universidad Del Rosario
Bogotá, Colombia05.2019
Skills
- Relationship building
- Customer service
- Communication skills
- Problem solving
- Teamwork skills
- Adaptability to change
- Data analysis
- Project management
- Digital skills
- SAP
- Marketing
- Canva Pro
- Bilingual (English and Spanish)
Certification
- Digital Transformation
- Leadership
- Microsoft Excel
Timeline
Head of Trade Marketing
Alpina
08.2023 - Current
Loyalty Coordinator
Alpina
12.2022 - 08.2023
Sales Coordinator Distributors and Traditional Trade
Alpina
03.2021 - 11.2022
Logistics analyst
Alpina
07.2018 - 02.2021
Logistics Intern (Transport)
Alpina
01.2018 - 06.2018
Management assistant
Jabones Arjona
01.2017 - 11.2017
Team Leader Housekeeping
Yellowstone National Park
05.2016 - 08.2016
Bachelor in logistics and production administration -
Universidad Del Rosario
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