Daniel Toro Rojas

Renewal Management:

• Direct ownership of a portfolio of customer accounts, with responsibility for ensuring successful renewals, measured by gross retention rate
• Lead the end-to-end renewal process from a commercial account management perspective
• Work closely with Customer Success teams and Technical Account Managers to ensure customer value outcomes are achieved
• Consult with customers to identify the best options across product editions, services/support, and licensing models
• Identify expansion and upsell opportunities, and collaborate with the Sales team on close plans
• Manage customer contracts, license agreements, and commercial negotiations
• Align with Absolute channel partners to prepare and present renewal quotes to customers
• Act as the internal “voice of the customer,” balancing customer needs with organizational priorities.

Customer Engagement:

• Proactively engage with customers throughout the customer lifecycle to ensure health, usage/adoption, and customer satisfaction criteria are met;
• Build and strengthen customer relationships at the executive, influencer, and practitioner levels;
• Deliver web-based product demonstrations of Absolute solutions to existing customers to address their needs.

• Coordinate sales efforts between the Absolute and HP Inc sales teams in Latin America.
• Coordinate efforts between the post-sales teams of Absolute and HP Inc to increase product activations.
• Provide pre-sales assistance to Absolute and HP Inc account managers by phone, email, and/or in person, responding to sales requests and inquiries in a timely manner.
• Develop relationships and promote Absolute solutions with HP Inc’s internal and field sales organizations.

Responsibilities:

• Manage the commercial relationship between ManpowerGroup and companies in Colombia through the RPO (Recruitment Process Outsourcing) solution.
• Prospect potential clients through social networks (LinkedIn), phone calls, and participation in events.
• Develop and present proposals to clients, offering partial, full, or project-based recruitment services.
• Gather information from clients in order to present market studies that enable them to make decisions related to specific roles within their organization.

Achievements:

• Recovered an inactive company client, generating approximately 200 million in annual sales.

Responsibilities:

• Prospect clients in Colombia to provide consulting services to individuals on topics related to personal protection, long-term savings plans, and retirement planning.
• Support clients throughout the consulting process by understanding their needs and offering insurance solutions that best fit those needs.
• Define plans and strategies aimed at clients in order to achieve sales targets.

Achievements:

• Promoted to Bronze Consultant within the first year, achieving over COP $180 million in sales during that period.
• Exceeded the sales target in September 2021 with a New Business Sales (NBS) volume of COP $30 million.
• Received recognition for being one of the consultants with the highest NBS nationwide during Q3 2021.

Responsibilities:

• Develop commercial strategies with B2B clients, prospects, and the internal team aimed at increasing company sales and shortening the sales cycle.
• Manage the CRM (Pipedrive) to support decision-making focused on the growth of the security studies and home visit business line.

Achievements:

• Secured the closure of 5 new clients for the company during the first months in the role.

Responsibilities:

• Lead the reopening of commercial relationships with HP global customers in Argentina for the Personal Computing business.
• Manage relationships with distribution channels and wholesalers in the country to ensure sales closures and achieve targeted growth in terms of revenue and market share.
• Analyze sales and customer data through the CRM (Microsoft Dynamics) to establish a work plan that enables achievement of the sales budget.

Achievements:

• Increased first-half fiscal sales by 50% compared to the previous period (May–October 2016).
• Expanded market coverage from 25 to 45 active global customers compared to the previous fiscal semester (November 2016 – April 2017).
• Received recognition from Fortune 500 clients for relationship management, responsiveness, and quality of information provided.

Responsibilities:

• Lead the commercial relationship with HP global customers across Latin America for the Personal Computing business unit.
• Manage relationships with local sales teams in the region and with customer purchasing decision-makers.

Achievements:

• Increased sales by more than 20% compared to the immediately preceding fiscal semester.
• Expanded market participation within global accounts by reactivating more than 30 previously inactive accounts during fiscal year 2016.

Responsibilities:

• Develop commercial relationships with global customers in MCA (Latin America excluding Brazil and Mexico) for the Printing and PC businesses.
• Lead communication with wholesalers and distributors across the region to ensure effective commercial management with global customers.
• Manage and document commercial information in the CRM (Salesforce) to provide internal stakeholders with visibility into deal details and progress, enabling real-time status tracking.

Achievements:

• Increased sales by more than 60% during the first fiscal year in the role (2014).
• Expanded portfolio market share by more than 50% during the same period.

Responsibilities:

• Support the Global Accounts Sales team in Latin America with the preparation of quotes, management of purchase orders, and follow-up on order status.
• Communicate with clients, wholesalers, and distributors regarding business flow (order details, billing reports, and sales report analysis).

Achievements:

• Promoted within the first year to Inside Sales Representative due to strong relationship management with decision-makers in the global accounts portfolio.