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I am an outgoing, friendly and passionate professional with a focus on customer centricity and commerciality. Throughout my current position as Email Marketing Assistant at Schuh, I have furthered skills and knowledge gained from Honours Degree in Marketing at the University of Strathclyde.
In my role, I lead in all stages of coordinating our email marketing campaigns, including planning based on the retail calendar and current trends, briefing, content creation, product selection, email building, customer segmentation and reporting.
I have a keen eye for detail and prioritise keeping up to date with industry news, trends and regulations, particularly GDPR and EAA, in order to ensure our campaigns remain compliant and accessible for all customers.
I am data-driven, and have shaped our reporting structure to ensure that key engagement and conversion metrics are analysed for each campaign to help shape subsequent email strategies.
I also pride myself on strong creative and communication skills, and am especially passionate about strong copywriting and guiding customers through the purchase journey through a combination of storytelling and persuasive messaging.
Finally, I love the challenge of promoting vastly different product offerings to distinct customer profiles and I am eager for the opportunity to put these skills to use to market Scotland's best and most significant product - whisky!

I am an outgoing, friendly and passionate professional with a focus on customer centricity. Throughout my current position as Email Marketing Assistant at Schuh, and my previous roles at Neogen and Campus Industries, I have furthered the skills and knowledge gained from my Honours Degree in Marketing at the University of Strathclyde Business School.

In my role, I lead all stages of coordinating our email marketing campaigns, including planning, briefing, content creation, product selection, email building, customer segmentation, and reporting.

I have a keen eye for detail and prioritise keeping up to date with industry news, trends and regulations, to ensure our campaigns are engaging, and importantly that they remain compliant and accessible for all customers.

I have always been a creative person and have a flair for creating engaging content, with a particular passion for strong copywriting and using storytelling to guide audiences to convert, while maintaining a distinct tone of voice.

I am data-driven and have shaped our reporting structure to ensure that key engagement and conversion metrics are analysed for each campaign to help shape subsequent strategies and deliver results.

I also pride myself on communication skills, allowing me to work well across teams and channels, which also fosters strong relationships both internally and with any external stakeholders and partners.

Finally, I love the challenge of planning specific campaigns to ensure that the right message reaches the right person at the right time, and I am eager for the opportunity to put my skills to use to deliver results within Destination Glasgow.

I have 20+ years in customer and I have 15+ years in management I am looking for a company to build my future with. Where I can be a dedicated team player. I'm proficient in communication, both verbal and written.

Dedicated employee known for punctuality, pursuing employment options where good customer service and positive attitude will make a difference.

Daniel Bufkin

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