Daniel Ballesteros
FREELANCE DIGITAL CREATIVE & MARKETER
Medellín
5
years of professional experience
Versatile and results-driven Digital Marketer and Video Producer with over 3 years of experience managing end-to-end content creation, brand strategy, and multi-channel campaigns. Expert in video production (Adobe Premiere & After Effects) and audio design, with a strong background producing music videos and creative content for musical artists. Proven track record of merging visual storytelling with data-backed marketing strategies to elevate brand presence and maximize audience engagement.
Work History
Digital Marketer / Video Producer (Freelance)
5 Years 4 Months- Conceptualize and execute end-to-end digital marketing and campaign strategies for diverse international clients, increasing overall brand awareness.
- Direct, shoot, and edit high-impact commercial videos and audio assets using Adobe Premiere Pro and After Effects to boost social media engagement.
- Design cohesive brand identity systems, including web and product design elements, ensuring a consistent visual experience across digital touchpoints.
- Oversee social media content calendars and metrics, optimizing asset production to align with client growth and conversion goals.
Digital Marketing & Video Specialist
1 Year 11 Months- Led the creative direction and production of high-performing video campaigns, resulting in a measurable lift in social media reach and viewer retention.
- Formulated comprehensive brand strategies and designed marketing assets that successfully repositioned corporate identities in the digital space.
- Managed cross-functional efforts in web design and digital product layouts to optimize user journeys and maximize campaign landing page conversions.
- Coordinated promotional event production and digital streaming setups, broadening target audience interaction and community engagement.
Video Producer & Brand Designer
11 Months- Spearheaded the production, filming, and post-production of high-quality music videos for independent and emerging musical artists, enhancing their digital branding.
- Developed and implemented strategic content plans for fast-paced channels, elevating audience interaction rates through tailored visuals and music-focused assets.
- Crafted high-quality illustrations and visual layouts for digital advertising assets, ensuring strict compliance with creative guidelines.
- Supported multi-channel marketing campaigns by producing rapid-turnaround video edits, graphics, and audio content for upcoming single and album launches.
Social Media & Content Creation Assistant
8 Months- Assisted in the daily creation and scheduling of multimedia content, expanding the platform’s organic footprint across social channels.
- Edited short-form video content and designed web assets aligned with the editorial voice and marketing objectives of the magazine.
- Monitored audience feedback and social trends to identify new content opportunities, collaborating closely on campaign strategy adjustments.
Education
Professional Degree - Producción Audiovisual
High School Diploma - Bachillerato
Skills
Digital Marketing & Campaign Strategy
Video & Audio Production (Premiere Pro
After Effects)
Music Video Production & Creative Direction
Brand Design & Corporate Strategy
Social Media Management & Content Production
Web & Product Design
Illustration & Visual Storytelling
Event Production & Project Management
Timeline
Digital Marketing & Video Specialist
CONCEPTO.NET
01.2023 - 12.2024Read More
Video Producer & Brand Designer
FLOW
01.2022 - 12.2022Read More
Digital Marketer / Video Producer (Freelance)
FREELANCE DIGITAL CREATIVE & MARKETER
04.2021 - CurrentRead More
Social Media & Content Creation Assistant
MAGAZINE.NET
04.2021 - 12.2021Read More
Instituto Ferrini
High School Diploma from Bachillerato
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Politécnico Colombiano Jaime Isaza Cadavid
Professional Degree from Producción Audiovisual
Read More