Summary
Overview
Work History
Education
Skills
Affiliations
Board Experience
Timeline
Generic

Dana Peters

Guffey

Summary

Entrepreneurial Owner with experience and solid history of business success. Built operations from ground up with strategic and scalable approaches. Well-oriented to quickly identify and capitalize on emerging opportunities. Resourceful professional in management operations known for high productivity and efficient task completion. Possess specialized skills in strategic planning, team leadership, and operational improvement. Excel in communication, problem-solving, and adaptability, ensuring seamless execution of business strategies and enhancement of team performance.

Overview

20
20
years of professional experience

Work History

Owner

Old West liquors
Guffey
01.2025 - Current
  • Oversaw inventory management, tracking supplies and placing orders as needed.
  • Developed and maintained customer relationships through personalized service and feedback.
  • Managed daily operations of business, including hiring and training staff.
  • Ensured compliance with local, state, and federal regulations.
  • Oversaw budgeting and financial management.
  • Promoted business on social media platforms to maximize brand identity and generate revenue.
  • Developed strategic plans to increase profitability and efficiency.

Owner

The Guffey Bakery
Guffey
10.2015 - Current
  • Managed daily operations of a local bakery, ensuring smooth workflow.
  • Oversaw inventory management, tracking supplies and placing orders as needed.
  • Developed and maintained customer relationships through personalized service and feedback.
  • Created unique pastry recipes, enhancing menu variety and customer appeal.
  • Trained staff on baking techniques and food safety protocols for consistency.
  • Coordinated marketing efforts through social media to promote new products.
  • Implemented cash handling procedures for accurate financial management.
  • Ensured compliance with health regulations, maintaining a clean baking environment.
  • Maintained relationships with existing clients by providing superior customer service.
  • Managed daily operations of business, including hiring and training staff.
  • Identified new opportunities for growth, expansion, and diversification.
  • Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
  • Promoted business on social media platforms to maximize brand identity and generate revenue.
  • Developed strategic plans to increase profitability and efficiency.
  • Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
  • Hosted special events to boost brand awareness and increase community engagement.

Co-owner

Moore Land & Livestock LLC
Guffey
07.2008 - Current
  • Managed daily operations of livestock and land management activities.
  • Developed marketing strategies to promote products from the farm.
  • Established customer relationships to enhance sales of livestock products.
  • Resolved any customer complaints or issues quickly in order to maintain positive relationships.
  • Collaborated with local suppliers to secure quality feed and resources for operations.
  • Created marketing campaigns to promote products and services.

Executive Sales Director

Colorado Association of Realtors
Denver
09.2005 - 12.2006
  • Developed strategic sales initiatives to enhance member engagement and retention.
  • Managed relationships with key stakeholders to support organizational goals.
  • Created marketing materials to promote association services and benefits effectively.
  • Facilitated networking events to connect members and foster community collaboration.
  • Built relationships with customers and industry professionals to establish long-term business growth.
  • Participated in trade shows and industry conferences to network and promote products.

Education

Associate of Arts -

Michigan State University
East Lansing, MI
06-1985

Skills

  • Inventory management
  • Financial management
  • Compliance regulation
  • Customer relationship management
  • Social media marketing
  • Business strategy development
  • Small business operations
  • Marketing
  • Growth strategy implementation
  • Sales management

Affiliations

  • I have been involved in and instituted several Guffey community events as well as teaching art to the local charter school students.
  • Previously coordinated several large venue events in communities in Michigan.

Board Experience

  • I was on the Board (President for 3 years) of the Sales & Marketing Executives
  • Business School Alliance board member
  • Eaton Rapids Michigan Chamber of Commerce Executive Director

Timeline

Owner

Old West liquors
01.2025 - Current

Owner

The Guffey Bakery
10.2015 - Current

Co-owner

Moore Land & Livestock LLC
07.2008 - Current

Executive Sales Director

Colorado Association of Realtors
09.2005 - 12.2006

Associate of Arts -

Michigan State University

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Dana Peters