Dana Ladzinski

• Lead strategy and execution for integrated campaigns across Outside’s event, content, and editorial platforms, supporting brand storytelling and audience growth
• Partner closely with marketing, editorial, creative, and production teams to develop campaign frameworks, messaging, and platform strategy
• Support social and content capture for live events, title launches, and branded moments, ensuring assets are optimized for social and digital distribution
• Manage creative pipelines from brief through approvals, balancing speed, quality, and platform best practices
• Translate campaign goals into clear briefs, timelines, and reporting for internal and external stakeholders
• Analyze performance data and partner feedback to evolve tactics in real time and inform post-campaign reporting
• Collaborate with talent, creators, and partners on social capture, influencer activations, and on-site content moments

Key brand partners: Jeep, REI, Southwest Airlines, Adidas Terrex, Oakley, Atomic, Sorel, Brooks Running, UCHealth

• Supported digital and social strategy development for lifestyle and purpose-driven brands
• Assisted with campaign planning, content direction, and execution across social platforms
• Helped structure workflows, timelines, and reporting processes to support busy campaign calendars
• Partnered with creative and media teams to ensure assets aligned with platform and audience insights

• Led integrated social and digital campaigns for national brands, partnering closely with creative, production, and media teams
• Supported content development, influencer programs, and paid social creative from concept through launch
• Managed multiple campaigns simultaneously, ensuring timelines, approvals, and deliverables stayed on track
• Developed campaign briefs, platform guidance, and post-campaign reports for internal teams and clients
• Acted as day-to-day client partner, balancing strategy, execution, and communication

• Led social, content, and experiential campaigns across outdoor, sports, and cultural platforms
• Supported editorial storytelling, video production, and community-driven initiatives
• Organizations include:
  Free Solo - Film

American Mountain Guides Association
Smartwool
RXR Sports
Sweetgrass Productions
REEL ROCK Tour
Eaux Claires Music Festival