DALTON THORPE
Denver,CO
Summary
Marketing professional with passion for delivering impactful marketing solutions and driving brand success. Extensive experience in developing comprehensive marketing strategies and executing high-impact campaigns. Known for fostering collaborative team environments and consistently achieving results, with strong focus on adaptability and innovation.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Director
Lunchpail Service Partners
10.2023 - 02.2025
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
- Created content and promotional materials to drive engagement and conversions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Evaluated competitor activity to inform strategic decision-making within the marketing department.
- Developed and presented marketing plans and reports to CEO.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Mentored junior team members, fostering professional development within the organization.
- Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
- Managed marketing budget for maximum ROI.
- Elevated brand loyalty and customer retention by launching personalized communication and rewards program.
- Optimized marketing budget allocation, achieving greater ROI on advertising spends by data-driven analysis and adjustments.
- Enhanced user experience on company website with comprehensive redesign, leading to increased traffic and engagement.
- Expanded market reach and penetration by establishing strategic partnerships with key industry influencers and organizations.
- Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality.
- Streamlined event marketing strategies to maximize brand exposure and generate direct sales opportunities at industry events.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Spearheaded comprehensive rebranding initiative, resulting in enhanced market positioning and brand recognition.
- Conducted market research to identify emerging trends and adjust marketing strategies accordingly.
- Drove significant growth in online presence by optimizing SEO strategies and content marketing efforts.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Optimized email campaigns to increase open and click-through rates.
- Continually maintained and improved company's reputation and positive image in markets served.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Marketing Coordinator
Front Range HVAC
01.2021 - 01.2023
- Developed and executed successful strategic marketing plans across multiple platforms to increase brand awareness and drive traffic to the company's website
- Managed and grew the company's social media accounts by creating engaging content, monitoring analytics, and implementing social media best practices
- Creating separate monthly newsletters for all clients and memberships clients
- Responsible for website maintenance (building/creating pages, landing pages, keyword optimization, branding, plug-in updating, site speed, security, blog writing, careers, and online appointments)
- Collaborated with cross-functional teams to develop and execute integrated marketing campaigns that leveraged social media to meet business objectives
Maintenance Technician Athletics
South Suburban Parks and Recreation
01.2016 - 01.2021
- Responsible for maintaining all sports facilities and fields
- Coordinating Field and game times as well as tournaments
Education
Metropolitan State University of Denver - Digital Marketing
Metropolitan State University of Denver
01.2022
Skills
- SEO
- CRM
- DNS/Web Hosting
- WordPress
- HTML
- Google Analytics/Data
- Content Creation
- Communication
- Creativity
- Strategic Thinking
- Networking
- Digital marketing
- Strategic planning
- Project planning
- Project management
Websites
Accomplishments
- Supervised team of 2 staff members.
- Achieved 5+ acquisitions.
- Achieved 2+ successful rebrands.
Certification
Google Ads, 01/01/23
Languages
English
Native or Bilingual
Timeline
Marketing Director
Lunchpail Service Partners
10.2023 - 02.2025
Marketing Coordinator
Front Range HVAC
01.2021 - 01.2023
Maintenance Technician Athletics
South Suburban Parks and Recreation
01.2016 - 01.2021
Metropolitan State University of Denver - Digital Marketing
Metropolitan State University of Denver
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