CRAIG STRONG
Morrison
Summary
Results-driven data professional leveraging Snowflake to implement AI and analytics solutions that enhance profitability. Expertise in designing and executing data-driven strategies for Fortune 500 companies across various industries. Versatile manager skilled in coordinating teams and managing complex projects, focusing on strategic planning and operational improvement to drive efficiency and productivity.
Overview
22
22
years of professional experience
1
1
Certification
Work History
DIRECTOR - DATA ARCHITECTURE
Argo Group Property and Casualty Insurance
Denver
01.2024 - Current
- Architected Data Lake, Data Warehouse, and downstream Data Products for complex Property and Casualty Insurance firm, integrating perspectives of Actuary, Finance, Operations, and Compliance stakeholders.
- Directly impact the financial performance of the business by consolidating 8 Policy, Claim, and Rating data sources into a common data structure. The solution harmonized and cleansed the data, integrating sources, and providing a comprehensive history so the Actuarial Pricing team could perform enhanced analysis in a third of the time previously.
- Collaborated with Actuary team to design data architecture for historical data analysis on Snowflake, incorporating Machine Learning and AI.
- Designed data architecture for Snowflake solution
- Implemented new Snowflake AI capabilities, improving accuracy and enhancing data analysis for business needs.
- Leverage Modern Data Stack tools such as SQLDBM, Snowflake, dbt, Talend/Qlik, and Power BI.
SNOWFLAKE PRINCIPAL ARCHITECT
Launch Consulting
Denver
01.2023 - 01.2024
- Led a Data Strategy project for a large Casino/Gaming company focused on aligning the System Architecture with the business goals, developing the future state data architecture, and determining the 2-3 roadmap to implement Machine Learning and Generative AI.
- Collaborated with client resources to understand business requirements, translating them into comprehensive data solutions that enabled Business Intelligence (BI), AI/ML, and Generative AI implementations.
- Designed, architected, and implemented tailored data solutions for clients, aligning with their specific needs and experiences.
- Proactively bridge the gap between technology and business, aligning data initiatives with strategic objectives to drive financial benefits through data-informed decision-making.
- Leverage Modern Data Stack tools such as FiveTran, Matillion, dbt, Coalesce, Power BI, Tableau, and Sigma.
SNOWFLAKE / DATA ARCHITECT
ATRIUM
Denver
01.2019 - 01.2023
- Snowflake and Data Architect on Atrium’s Data Engineering Team. Responsibilities include architecting and developing analytics and data visualization projects, assisting customers with their data strategy, and delivering solutions for advanced analytics projects using Snowflake and Salesforce.
- Delivered multiple Analytics projects for organizations like PNC Bank, Houlihan Lokey, Ceridian, NetApp, and Voya. Designed and architected the solutions and managed the teams of technical resources to complete the projects successfully.
- Expanded Snowflake and Data Engineering teams, delivering modern Snowflake projects, data strategies, cloud data implementations, and data readiness assessments to enhance client capabilities.
- Demonstrated expertise in Snowflake's architecture, including its integration with cloud services like AWS, ensuring efficient data processing and storage solutions.
- Leveraged AWS components such as Lambdas, SNS, Athena, Step Functions, and Glue Jobs & Triggers to enhance data pipelines and optimize Snowflake architecture.
- Collaborated with cross-functional teams to implement end-to-end data solutions, integrating Snowflake with other technologies like FiveTran, Matillion, and dbt.
- Contributed technical expertise in pre-sales activities, supporting discovery, scoping, and estimation phases to ensure alignment with client requirements.
- Transitioned from pre-sales to post-sales activities, managing accounts and fostering growth by aligning solutions with evolving client needs.
ANALYTICS LEAD
IBM
Denver
01.2017 - 01.2018
- Analytics lead for IBM’s Salesforce Analytics consulting practice. Responsibilities included assisting customers with their data strategy and architecture to deliver solutions for analytics projects in Sales, Service, and Marketing.
- Delivered analytics projects for organizations like Honeywell, Citigroup, and Avnet; participated in pre-sales, architected solutions, and managed teams of technical resources to ensure successful project completion.
- Implemented Analytics solutions using Informatica Power Center, Oracle, SQL Server, Tableau, and Salesforce.
- Mentored staff and contributed to practice growth by enhancing revenue and margin.
CRM ANALYTICS ACCOUNT EXECUTIVE
SALESFORCE.COM
Denver
01.2015 - 01.2016
- Facilitated 20 analytics implementations at enterprise accounts, enhancing data-driven decision making.
- Navigated complex data environments and corporate initiatives to enable executives, managers, and individual contributors access to data, facilitating better decisions and enhancing financial performance.
- Developed decision-support solutions for organizations with complex data environments, identifying business needs, integrating data, creating analytics solutions, and providing change management and training to end users.
ANALYTICS LEAD
BLUEWOLF (Acquired by IBM)
Denver
01.2014 - 01.2015
- Improved customer sales performance by $1M+ through successfully implementing data visualization and integration projects for companies like Amerisource Bergen and Wisdom Tree.
- Led firm-wide analytics practice for Salesforce consulting, partnering with Salesforce Analytics team to enhance service offerings.
- Incubated analytics and business outcomes practice, developed marketing collateral and trained sales executives, collaborating with account teams to close opportunities.
DATA ARCHITECT
SEAHORCE SOLUTIONS
Arlington
01.2012 - 01.2014
- Designed data architecture solutions for complex business requirements.
- Established company to implement analytics solutions using Tableau and Salesforce, enhancing decision-making capabilities for customer relationship management.
- Applied SQL and Tableau to uncover data insights, supporting productivity and management reporting that improved account management and sales performance.
- Implemented data governance standards across multiple projects.
- Collaborated with stakeholders to define data management strategies.
SENIOR MANAGER
DELOITTE CONSULTING
Arlington
01.2010 - 01.2012
- Senior Manager within Strategy Practice in charge of account management and project delivery with Fortune 100 companies.
- Delivered high-level strategy, analytics, and multi-million-dollar project management, focusing on enterprise-wide revenue generation and cost reduction for large enterprises like Walmart, 3M, and Newscorp.
- Guided clients in implementing data solutions, leveraging leadership experience to enhance project outcomes.
- Launched Analytics Center of Excellence for strategy practice, delivering leadership and sales support across all Deloitte business units.
INFORMATION MANAGEMENT LEAD
CLEAR CARBON CONSULTING (Acquired by Deloitte)
Arlington
01.2007 - 01.2010
- Implemented a Data and Analytics solution using SQL Server and Tableau to manage Environmental metrics and energy usage across large organizations like Walmart, Dean Foods, and Darden Restaurants.
- Led information technology and data management strategy, enhancing operational efficiency at early-stage start-up.
- Oversaw project delivery and business strategy, ensuring alignment with intellectual property development.
- Developed intellectual property, significantly contributing to Deloitte acquisition and valuation process.
DATA WAREHOUSE PRACTICE LEAD
PROJECT PERFORMANCE CORPORATION
Arlington
01.2004 - 01.2007
- Led sales, architecture, and delivery of Data Warehouse and Business Intelligence solutions for large organizations, enhancing client data management capabilities.
- Implemented large Data Warehouses using Informatica, Ascential, SQL Server, Oracle, and Cognos, streamlining data integration and reporting processes.
- Implemented large Data Warehouses using Informatica, Ascential, SQL Server, Oracle, and Cognos.
- Honored with Employee of the Year award in 2006 for exemplary performance.
Education
Master of Business Administration (MBA) -
University of Colorado
Denver, COMaster of Information Management (MBA) -
University of Colorado
Denver, COBachelor of Science (BS) - Environmental Geology
University of Miami
Miami, FLSkills
- Data architecture
- Snowflake Developer and Architect (AWS/Azure)
- Data Engineering (dbt, FiveTran, Matillion, Coalesce, Trifacta/Alteryx, Informatica
- BI Architect (Tableau / Power BI)
- Cloud Data Integration
- Data modeling
- Project Management
- Data Science Experience
- Consulting / Account Management
- People Leadership
- Stakeholder Engagement
Certification
• Snowflake Snowpro Certified
• Coalesce Certified
• Certified Project Manager Professional (PMP), Project Management Institute
• Salesforce Certification, CRM Analytics Consultant, Denver, CO
• Tableau Certification, Tableau Certified Associate Consultant
• Data Science Immersive Program, General Assembly, Denver, CO
• Coalesce Certified
• Certified Project Manager Professional (PMP), Project Management Institute
• Salesforce Certification, CRM Analytics Consultant, Denver, CO
• Tableau Certification, Tableau Certified Associate Consultant
• Data Science Immersive Program, General Assembly, Denver, CO
Timeline
DIRECTOR - DATA ARCHITECTURE
Argo Group Property and Casualty Insurance
01.2024 - Current
SNOWFLAKE PRINCIPAL ARCHITECT
Launch Consulting
01.2023 - 01.2024
SNOWFLAKE / DATA ARCHITECT
ATRIUM
01.2019 - 01.2023
ANALYTICS LEAD
IBM
01.2017 - 01.2018
CRM ANALYTICS ACCOUNT EXECUTIVE
SALESFORCE.COM
01.2015 - 01.2016
ANALYTICS LEAD
BLUEWOLF (Acquired by IBM)
01.2014 - 01.2015
DATA ARCHITECT
SEAHORCE SOLUTIONS
01.2012 - 01.2014
SENIOR MANAGER
DELOITTE CONSULTING
01.2010 - 01.2012
INFORMATION MANAGEMENT LEAD
CLEAR CARBON CONSULTING (Acquired by Deloitte)
01.2007 - 01.2010
DATA WAREHOUSE PRACTICE LEAD
PROJECT PERFORMANCE CORPORATION
01.2004 - 01.2007
Master of Business Administration (MBA) -
University of Colorado
Master of Information Management (MBA) -
University of Colorado
Bachelor of Science (BS) - Environmental Geology
University of Miami