Courtney Bellamy
Littleton
Summary
Visionary commercial and marketing leader with 10+ years of proven success in scaling a men’s grooming brand from a 2-SKU startup into a global powerhouse with 100+ products sold in 92+ countries. Recognized for blending sales acumen with creative brand strategy to deliver double-digit revenue growth, optimize global product launches, and strengthen customer and distributor relationships worldwide. Skilled in leading cross-functional teams, driving e-commerce and retail expansion, and managing multimillion-dollar budgets with consistent ROI. Trusted partner to executives, distributors, and retail buyers for advancing category leadership and sustainable growth.
Overview
12
12
years of professional experience
Work History
Senior Director of Marketing
REUZEL
01.2022 - Current
- Led global brand repositioning that modernized image and expanded reach, resulting in a 65% increase in brand awareness across key markets.
- Directed global marketing strategy that fueled 175% revenue growth over five years.
- Implemented a direct-to-consumer e-commerce model that delivered a 240% increase in online sales YoY (2020–2021) and grew DTC revenue to 25% of total U.S. sales.
- Designed and executed go-to-market plans for 20+ new products, including category leaders that contributed to 35% of annual revenue growth.
- Partnered with sales to launch trade marketing initiatives that boosted sell-through by 42% in North America and increased distributor sales by 30% globally.
- Optimized digital strategy, driving a 320% increase in website traffic, a 55% improvement in conversion rates, and lowering customer acquisition costs by 22%.
- Negotiated agency contracts and optimized campaigns, increasing ROI on digital and media spend by 40%.
Director of Marketing
REUZEL
01.2018 - 01.2022
- Launched seasonal promotional calendars and distributor campaigns, contributing to 28% growth in wholesale accounts over four years.
- Expanded REUZEL’s global education and ambassador programs, which supported a 50% increase in professional salon penetration.
- Introduced influencer partnerships and social-first campaigns, generating 20M+ impressions annually and helping to double international retail sales.
Marketing Manager
REUZEL
01.2014 - 01.2018
- Drove REUZEL’s early-stage growth, scaling from a 2-SKU startup to 25+ SKUs, achieving 40% average YoY revenue growth during the launch phase.
- Built REUZEL’s first digital and social media presence, generating 100K+ followers in under 18 months.
- Collaborated with sales and product teams to establish pricing and promotional strategies, supporting a 30% lift in early retail partnerships.
Education
Apparel Merchandising, Minor in Business
Colorado State University
Fort Collins, CO01-2007
Skills
- Revenue Growth & Sales Strategy
- Global Brand Strategy & Positioning
- Digital & E-Commerce Marketing
- Retail Channel Expansion & Sell-Through Acceleration
- Promotional Campaigns & Revenue Impact
- Competitive Analysis & Market Insights
- Product Education & Sales Training
- Team Leadership & Cross-Functional Collaboration
- Budget Oversight & ROI Optimization
- Trade Show & Distributor Enablement
- International Market Expansion
- Product Launch & Go-to-Market Strategy
- Trade Marketing & Sales Enablement
- P&L & Budget Ownership
- Influencer & Ambassador Programs
- Data-Driven Growth Optimization
Accomplishments
- Global Expansion: Grew REUZEL from 2 SKUs to 65+ SKUs, distributed in 92+ countries worldwide.
- Revenue Growth: Drove 175% total revenue increase over five years and consistent double-digit annual growth since launch.
- Digital Leadership: Delivered 240% online sales growth YoY and scaled DTC to become a top-performing channel.
- Sales Enablement: Increased distributor sell-through by 42% in North America and 30% globally through trade marketing strategies.
- Brand Impact: Boosted brand awareness by 65% in competitive markets through repositioning and global campaigns.
Timeline
Senior Director of Marketing
REUZEL
01.2022 - Current
Director of Marketing
REUZEL
01.2018 - 01.2022
Marketing Manager
REUZEL
01.2014 - 01.2018
Apparel Merchandising, Minor in Business
Colorado State University