Cobe Wastler
Colorado Springs
Summary
Dynamic digital strategist with a proven track record in college athletics, adept in web analytics and content creation. Skilled in Adobe Creative Suite and team management, I excel in developing engaging social media campaigns that enhance audience engagement and drive ticket sales. Passionate about leveraging creativity to elevate athletic branding and tell unique stories.
Overview
8
8
years of professional experience
Work History
Director of Digital Strategy
Air Force Academy Athletic Corporation
10.2023 - Current
- Oversee and monitor social media accounts for all 29 teams under the Air Force Athletics banner
- Directly manage and create content for all ticketed sports (FB, VB, HKY, MBB, WBB and WRE)
- Create and carryout content calendars for all ticketed sports
- Capture edit and post photos for home events and practices
- Travel to select road road events to over see social media and photography duties
- Train and manage interns utilizing them to help in capturing and creating content for teams
Social Media and Communications Assistant
University Of Wyoming Athletics
12.2020 - 10.2023
- Assisted in managing and over seeing social media pages for all 15 teams under the Wyoming Athletics Banner
- Served as the media relations contact for Women's Golf and Wrestling
- Directly oversaw all social media pages for WRE, VB, WBB, T&F, S&D, WSOC and GOLF
- Oversaw the internship program training, scheduling and managing interns to help assist in covering athletics events
- Served as primary gameday photographer for multiple sports including WBB and WRE
Social Media Intern
University Of Wyoming Athletics
05.2017 - 12.2020
- Assisted in capturing and creating content for all 17 teams un der the Wyoming Athletics banner
- Responsible for live gameday coverage for WRE, FB, WBB, MBB and WSOC
- Helped with creating and carrying out social media campaigns for assigned sports
- Assisted in media relations duties for both Men's and Women's Swimming and Diving
- Developed skills in photoshop working with templates to provide score updates, lineups, etc.
- Developed skills in photography and photo editing
Education
Bachelor of Science - Business Management
University of Wyoming
Laramie, WY12-2020
Skills
- Web analytics
- Digital strategy development
- Adobe Photoshop
- Adobe Premier
- Adobe Lightroom
Timeline
Director of Digital Strategy
Air Force Academy Athletic Corporation
10.2023 - Current
Social Media and Communications Assistant
University Of Wyoming Athletics
12.2020 - 10.2023
Social Media Intern
University Of Wyoming Athletics
05.2017 - 12.2020
Bachelor of Science - Business Management
University of Wyoming
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