CLAUDIA GASCÓN
Rennes
Summary
I am passionate about transforming data into strategic decisions. I have international experience in data analysis, market analysis, strategic insights, and data interpretation and developing commercial strategies in multicultural environments. With a strong analytical mindset, I specialize in forecasting, budgeting, and performance analysis to drive informed business decisions.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Market Intelligence Analyst
Cenicaucho
01.2025 - Current
- Led comprehensive market research, identifying potential markets and assessing the strategic impact of FSC certification on the natural rubber value chain, analyzing industry trends, distribution channels, and financial feasibility.
- Managed and analyzed databases to support a market potential optimization model developed in collaboration with ProColombia, FSC, and Cenicaucho.
- Delivered workshops and executive-level presentations to communicate insights, strengthen stakeholder confidence, and inform strategic decisions for national and international market expansion.
- Conducted a specialized course for the SLTC on FSC standards and presented ongoing updates from the market research project.
Business Strategy Analyst
Cenicaucho
07.2024 - 12.2024
- Led strategic initiatives, coordinated stakeholder engagement, and utilized data-driven insights to improve the national natural rubber value chain's competitiveness
- Led national strategic councils to evaluate and strengthen business lines within Colombia's natural rubber value chain, implementing targeted tools and interventions.
Regional Pricing Coordinator
Air France KLM
08.2022 - 12.2023
- Led budgeting, pricing strategies, and financial forecasting to optimize profitability in Central America
- Provided strategic recommendations for business expansion and managed negotiations with HQ in Paris for pricing execution and marketing campaigns by providing detailed analyses of relevant market data and historical performance metrics.
- Coordinated with cross-functional teams to implement strategic pricing initiatives, resulting in improved market positioning.
Sales Executive
Air France KLM Cargo
03.2020 - 07.2022
- Focused on driving sales growth for small and medium-sized customers, with additional responsibilities and initiatives including leading business review presentations for key clients, directing sustainability projects, developing training sessions for digital tools, and supporting the Pricing department in budget planning and forecasting across South America
Digital Ambassador & Customer Service
Air France KLM Cargo
11.2018 - 02.2020
- Led communication on technological updates, optimized cargo capacity through data analysis, and conducted Intermediate Excel training
Education
Master of Science - Data and Business Analytics, Finance
Rennes School of Business
Rennes, France01-2025
Dual Program- Bachelor - Marketing, Logistics
Universidad De La Sabana
Chia, Colombia01-2018
Bachelor - Economics and Finance
Universidad De La Sabana
Chia, Colombia01-2017
Skills
- SQL
- Analytical & critical thinking
- Python
- Collaboration
- R
- Proactivity
- Power BI
- Problem-solving
- Tableau
- Adaptability
Certification
- Data Analysis and Econometrics using R and Python, 2020
- Big Data & Business Analytics, 2020
Languages
English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
French
Intermediate (B1)
Awards
Ser Sabana Scholarship, Universidad de La Sabana, 2013-2018
Timeline
Market Intelligence Analyst
Cenicaucho
01.2025 - Current
Business Strategy Analyst
Cenicaucho
07.2024 - 12.2024
Regional Pricing Coordinator
Air France KLM
08.2022 - 12.2023
Sales Executive
Air France KLM Cargo
03.2020 - 07.2022
Digital Ambassador & Customer Service
Air France KLM Cargo
11.2018 - 02.2020
Master of Science - Data and Business Analytics, Finance
Rennes School of Business
Dual Program- Bachelor - Marketing, Logistics
Universidad De La Sabana
Bachelor - Economics and Finance
Universidad De La Sabana
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