Christopher Rowe
Highlands Ranch,CO
Summary
Dynamic sales leader with a proven track record at Old Bridge Cellars, driving consistent growth through strategic pricing and key account targeting. Expert in staff training and relationship building, successfully launching over a dozen international wine brands while fostering long-term partnerships across multiple states. Passionate about enhancing brand visibility and market presence.
Overview
20
20
years of professional experience
Work History
Director of Sales Western Region/National Account Sales Manager
Old Bridge Cellars
09.2005 - Current
- For seven years, helped develop a high-performing sales team by recruiting top talent, providing ongoing training, and setting clear performance expectations.
- Oversaw a team of four covering, New England, New York/New Jersey, the mid-Atlantic, Colorado and Texas among other states.
- Established pricing strategies with our distributor partners to maintain competitive pricing and maximize profits.
- Drove consistent sales growth year-over-year by continuously refining marketing strategies, listening to key buyers and seizing opportunities to interact with them locally.
- Established strong relationships with key clients in over ten states, leading to long-term partnerships and increased business opportunities.
- Organized regional consumer tastings, dinners and educational events to enhance brand visibility among target audiences in the Western Region.
- As National accounts manager, oversaw the presentations for retail and restaurant chains. Organized and implemented all accrued programs, helping ensure their successful roll-out.
- Managed a diverse portfolio of international wineries, helping successfully launch over a dozen brands.
Vice President/General Manager
Southern Wines & Spirits
02.2021 - 08.2025
- Cultivated strong relationships with key suppliers, customers, and top industry buyers to promote collaboration and long-term success.
- Built the Education and Training department from scratch when SGWS first entered the Colorado Market.
- Responsible for all pricing and programming for over fifty fine wine suppliers.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Managed a team of six fine wine sales directors for the metro DEnver area. Ensured they had the proper tools and knowledge to dominate their sales territory.
Education
Advanced Sommelier
Court of Master Sommeliers
10-2004
Second Level Wine Certified
Society of Wine Educators
05-2004
Bachelor of Science - Hospitality Management
Boston University
Boston, MA05-1990
Skills
- Key account targeting and sales execution
- Staff training and development
- Sales presentations and follow-up
- Pricing and programming
- Relationship building
- Driving Sales
- Product knowledge
Timeline
Vice President/General Manager
Southern Wines & Spirits
02.2021 - 08.2025
Director of Sales Western Region/National Account Sales Manager
Old Bridge Cellars
09.2005 - Current
Advanced Sommelier
Court of Master Sommeliers
Second Level Wine Certified
Society of Wine Educators
Bachelor of Science - Hospitality Management
Boston University
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