Dynamic CEO with a strategic vision, successfully led Life Cannabis and Limonene Farms to achieve award-winning status, commanding top market prices. Expert in business development and talent recruitment, I fostered strong client relationships and ensured compliance with industry regulations, driving growth and operational excellence.
Overview
15
15
years of professional experience
Work History
CEO
Life Cannabis and Limonene Farms
07.2016 - Current
Handled all of the initial legal, zoning, tax and government paperwork for construction and cultivation licenses
Obtained all the gc and contractor bids, and supervised all of the construction for Limonene farms
Brand design from logos, names, packaging descriptions
All in person and social media marketing and sales
Genetics planning, cloning schedules, sourcing, reversals and breeding
Managed all stages of cultivation from seed pops, clones, uppotting, room changes, and flowering times
METRC trained, compliant on all tracking, transfers, manifests, waste logs and reporting passing a MED audit
Quality control on all plants from veg, through flower and into post processing
All integrated pest management. Spray schedules, beneficial microbes, beneficial insects, defoliations and soil management
All nutrient schedules and recipes, additives used
Award winning fresh frozen including 2024 Rooster cup grand champions for our in house hunted and grown Mimosa
Commanded top price point in the state industry most recently selling up to $1792/lb for our indoor and $1600/lb for our greenhouse flower in jars
Coordinated all invoices, manifests, receipts and accounting with CPA's for over eight years of license renewals and approved bank records and accounting
Scheduled, attended and passed all health department, department of agriculture, local planning and development, as well as state Marijuana enforcement division inspections and audits
Currently negotiating sale of company's assets and licenses
Marketing Manager
Smart Circle
01.2010 - 08.2016
Recruiting for in store sales positions across multiple states
Designing, implementing and adjusting recruiting ads across careerbuilder, monster, indeed and other job posting boards
Coordinating interviews, onboarding, training and staffing for up to seven cities at once
Training and staffing in store sales kiosks for Att/Directv in Samsclub, Costco, Menards, Bestbuy and Walmart
Creating multiple First in the nation sales offices in multiple store count categories (2 stores, 3-7 stores, 8-10 store)
Multiple first in the nation salesrep awards in Florida, Missouri, Illinois, Kentucky and Colorado
Processing all sales, hours, location staffing and payroll for multiple offices
Maintained quality of employee standards on appearance, industry info and sales practices
Coordinated staffing and roadtrips across multiple cities and states
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Increased sales revenue by developing and implementing effective sales pitches and approaches across multiple store settings and environments
Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
Planned territory expansion including finding new cities, new offices, new office and sales staff, new accounting help, llc names and incorporation documents
Coordinated with head office all new promotions, clients, bonuses, expansions and funding
Helped develop and expand program from Directv to cellphones and home internet
Education
Bachelor of Arts - Business Administration And Management
Florida State University
Tallahassee, FL
06-2008
Skills
Effective decision making
Customer focus
Strategic visioning
Global perspective
Talent development
Succession planning
Client relationship building
Relationship and team building
Business development
Planning and coordination
Marketing and advertising
Talent recruitment
Timeline
CEO
Life Cannabis and Limonene Farms
07.2016 - Current
Marketing Manager
Smart Circle
01.2010 - 08.2016
Bachelor of Arts - Business Administration And Management