Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Chess, Cycling, Trail Running, Triathlon, Backpacking
Hi, I’m

Christopher Gudenzi

San Anselmo, CA
Christopher Gudenzi

Summary

Sales and marketing professional seeks position in sales.

I have over 25 years experience in magazine publishing of which much time was spent cold calling advertisers for display advertising sales.

In addition, I am a creative publisher striving to deliver first-rate projects for your business.. Adept at managing page layout, design, format and style, as well as professionally editing graphics and photos. Expertise in InDesign and Illustrator. Successful developing error-free publishing campaigns in record time.

Overview

23
years of professional experience

Work History

Daily Media Group, LLC (owner)
San Anselmo

Publisher / Editor / Founder
08.2005 - Current

Job overview

  • Founded successful b2b marketing firm, Daily Media Group, LLC in 2005 and is still in limited operation.
  • Primary focus of DMG was to increase exhibitor trade-show ROI using our tabloid print Daily Magazines distributed directly to attendees.
  • Publisher / CEO duties included overseeing: team of sales executives selling display advertising, planning and implementing print schedules, coordinating trade show communications and ensuring that financial objectives were met.
  • Ability to create 100+ page magazine from top to bottom, on time and below budget. Custom publishing services were provided at very competitive rates.
  • Training in cold calling exhibitors ranging from mom and pop shops to Fortune 500 corporations using basic Attraction-Conversion-Retention sales model.
  • Sales from zero to +$150,000 monthly within first year of launch.
  • Publisher duties included engaging with corporations and small businesses in US foodservice space to seek optimum marketing solutions in a pre-during-post trade-show ecosystem.
  • Communicated with vendors to secure supplies and drive on-time completion of magazine printing and delivery.
  • Worked within multilevel approval structures to maintain quality standards for clients.
  • Formatted in Microsoft Word and PDF to prepare documents and proposals for review or final submission.
  • Interacted with authors and other internal customers to define job requirements and resolve content, production and scheduling issues.
  • Satisfied marketing requirements and customer demands by creating sought after corporate FOCUS layouts within our publications.
  • Checked preliminary and final proofs for errors and made necessary corrections prior to printing.
  • Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).
  • Participated in meetings and conference calls to gather and communicate document layout and production process information and represent production function.
  • Utilized desktop publisher software to examine printed materials and verify design elements remained intact.
  • Edited all editorial placements for proper grammar usage and clarity.
  • Employed specialized layout and editing software to place text blocks, illustrations and other images or elements.
  • Recommended layout changes to make materials more accessible and improve presentation.

Bonnier Corp, Sport Diver Magazine
Winter Park, FL

Sales Manager, Intl. Markets
02.1997 - 04.2000

Job overview

  • Extensive travel worldwide to stimulate dive travel tourism.
  • Developed marketing programs with tourism boards. Programs included editorial visits and creating annual magazine exposure schedules.
  • Sold display advertising to Dive Centers, Liveaboards, Resorts and Tourism Boards via telephone and in person with tradeshows and destination travel.

Pacific Ventures Magazine (owner)
Santa Cruz, CA

Publisher
02.1995 - 10.1997

Job overview

  • Launched takeaway tabloid newsprint publication focusing on California outdoor recreation and distributed on college campuses and outdoor retail stores throughout California.
  • As Editor I worked with top journalists in the genre including Tom Stienstra, Paul Mc Hugh and many others covering topics such as backpacking, whitewater rafting, kayaking, skydiving, fishing and much more.
  • Sold display advertising to outdoor retailers, energy bar companies and tour operators.

Education

City College of San Francisco
San Francisco, CA

Associate of Arts from Liberal Arts And General Studies

College of Marin
Kentfield, CA

from Animal Sciences

Golden Gate University
San Francisco, CA

from Finance

Skills

  • Client Meetings
  • Print Advertising Sales
  • Client Needs Assessment
  • Brand Extension
  • Microsoft Word
  • Reading Comprehension
  • Strategic Management
  • Pricing Structures
  • Performance Goals
  • Customer Implementation
  • Contact Management Systems

Languages

English
Native language
Italian
Intermediate
B1
Spanish
Elementary
A2
German
Intermediate
B1

Timeline

Publisher / Editor / Founder

Daily Media Group, LLC (owner)
08.2005 - Current

Sales Manager, Intl. Markets

Bonnier Corp, Sport Diver Magazine
02.1997 - 04.2000

Publisher

Pacific Ventures Magazine (owner)
02.1995 - 10.1997

City College of San Francisco

Associate of Arts from Liberal Arts And General Studies

College of Marin

from Animal Sciences

Golden Gate University

from Finance

Chess, Cycling, Trail Running, Triathlon, Backpacking

Avid chess player online for 20 years and outdoor enthusiast.

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Christopher Gudenzi