Christina Morales
Denver
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Clinical Employment Specialist
Community Reach Center
10.2024 - Current
- Assessed client employment obstacles and crafted solutions for resolution.
- Tracked consumer employment activity records, detailing potential and current employers.
- Executed assessments, interviews, and job trials with clients to design tailored person-centered plans for employment and support.
- Facilitated client placements into suitable positions by assessing skills and work criteria.
Paid Social Strategist
Market Hire
09.2022 - Current
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Optimized website content and images to improve search engine rankings.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Designed paid client ads for use on diverse social media platforms.
- Researched and analyzed industry trends to inform search marketing strategies.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Marketing Manager
Manuka Guard
03.2021 - 08.2022
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Created and managed social media campaigns to increase brand engagement.
- Wrote and distributed press releases to increase brand visibility.
- Optimized email campaigns to increase open and click-through rates.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Conducted market research to identify new opportunities and target markets.
College Business Instructor
Central Coast College
08.2020 - 04.2022
- Selected, organized and distributed materials and supplies to meet classroom instructional needs.
- Encouraged students to think critically and develop problem-solving skills.
- Served on academic or administrative committees related to institutional policies, departmental matters and academic issues.
- Participated in student and faculty events to highlight program offerings, engage students and increase profile on campus.
- Utilized various technology tools and platforms to enhance student learning.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Education
Bachelor of Science - Human Services
Metropolitan State University of Denver
Denver, COMaster of Arts - Marketing Management
Regis University
Denver, CO12-2015
Skills
- Client coaching
- Resource development
- Eligibility screening
- Recruiting
- Program planning
- Business operations
- Training coordination
- Marketing campaign management
- Brand development
- Social media platforms
- Media buying
- Marketing campaign development
- Strategic planning
- Budget administration
- Marketing campaigns
- Project management
- Social media marketing
- Campaign management
- Business development
- Marketing analytics
- Content coordination
- Brand-building strategies
Certification
- Google Certification Data Analytics Training - 2023
Timeline
Clinical Employment Specialist
Community Reach Center
10.2024 - Current
Paid Social Strategist
Market Hire
09.2022 - Current
Marketing Manager
Manuka Guard
03.2021 - 08.2022
College Business Instructor
Central Coast College
08.2020 - 04.2022
Bachelor of Science - Human Services
Metropolitan State University of Denver
Master of Arts - Marketing Management
Regis University