Christin Jeffers
Senior Content and Communications Professional
Windsor,CO
Summary
Dynamic content manager and communications leader with 15+ years of experience. Passionate about helping B2B tech and renewable energy clients leverage the power of content strategy to become industry leaders. Expert at delivering quality writing uniquely tailored to client messaging, voice and vision.
Overview
16
16
years of professional experience
Work History
Communications Project Lead
National Renewable Energy Laboratory, NREL
05.2024 - Current
- Created and executed strategic approach to amplify content for stakeholder education and engagement.
- Built strong relationships between NREL communications team and federal government client, resulting in 80% increase in communications deliverable output.
- Developed approach for metrics tracking to guide future content decisions and inform leadership of quarterly progress.
- Mentor junior team members, fostering professional growth and increasing overall team efficiency.
- Facilitate clear communication between internal communications support staff, ensuring alignment on goals throughout duration of complex communications projects.
- Scope out project timelines and process from inception to ensure that communications team meets budget and timeline expectations.
- Work closely with clean transportation researchers to ensure content is accurate and applicable for target audience.
Account Content Manager
Catapult PR-IR
08.2016 - 04.2024
- Developed engaging digital content pieces that align with clients' desired tone and messaging strategy, including blogs, press releases, white papers, social media, and articles.
- Helped lead strategic content planning for B2B tech clients, helping increase awareness and position as industry leaders.
- Managed content distribution to online channels and social media platforms with focus on quality, consistency and clarity.
- Interviewed and collaborated with subject matter experts to create engaging and accurate content.
- Created Google Sheets tracking system to help plan content themes and meet project deadlines.
Digital Marketing Specialist
PSA Security Network
03.2015 - 07.2016
- Created and deployed social media content to target audiences and significantly increased followers, engagement and impressions. Achieved 50% increase in click posts and 38% increase in interactions on Twitter in a single quarter.
- Successfully managed company email marketing program that engaged with members, event attendees, partners and prospects.
- Regularly achieved open and click rates above industry averages.
- Tracked, reported and presented to company leaders on social media and marketing campaign performance monthly to help with optimizing current and future plans.
- Created blog program and activated company leaders to share insights on blog.
- Organized social media contests at PSA TEC annual industry event hosted by PSA.
Marketing Specialist
ACTIVE NETWORK
09.2013 - 03.2015
- Created copy for multi-channel marketing campaigns including targeted emails, sales collateral and website content.
- Edited and proofread monthly content updates for a federal government website (Recreation.gov).
- Provide analysis of client website content and email sends using Google Analytics and Puresend reporting features.
- Update monthly feature slides on ReserveAmerica.com homepage.
Account Executive
Catapult PR-IR
01.2008 - 09.2013
- Collaborated with client marketing teams daily to execute strategic marketing and PR programs.
- Developed content and strategy for social media outlets including Facebook, Wikipedia, Twitter, YouTube and LinkedIn.
- Maintained and developed new relationships with editors at key local and trade publications.
- Tracked and managed more than 70 speaking submissions, over one dozen article placements, and monthly news announcement pipeline.
- Incorporated SEO keywords into client press releases, articles and online content.
- Created wide variety of thought leadership content including, press releases, case studies, blogs, social media posts, earned media placements, and white papers.
Education
B.A. - Technical Journalism, English
Colorado State University
Fort Collins, COSkills
Content Strategy
Timeline
Communications Project Lead
National Renewable Energy Laboratory, NREL
05.2024 - Current
Account Content Manager
Catapult PR-IR
08.2016 - 04.2024
Digital Marketing Specialist
PSA Security Network
03.2015 - 07.2016
Marketing Specialist
ACTIVE NETWORK
09.2013 - 03.2015
Account Executive
Catapult PR-IR
01.2008 - 09.2013
B.A. - Technical Journalism, English
Colorado State University
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