CHRIS HAUGE
Ruffwear
Aurora,CO
28
years of professional experience
Accomplished Regional Sales Manager with 20+ years in building award-winning sales teams, cultivating mission-critical relationships with leading organizations, and developing strategic expansion plans that produce exponential revenue growth. Leverages executive-level vision, expertise within the pet-products industry, and positive leadership techniques to systematically align people, sales processes, and resources with long-term objectives.
Work History
Key Account & Franchise Manager
1 Year 6 Months- Builds, develops, and maintains strong, long-term strategic relationships with Key Retailers and Franchise partners across the pet industry.
- Drives brand presence, product placement, and category growth within key retail environments.
- Collaborates with retail leadership and distribution partners to maximize sales performance and customer engagement.
Western Regional Sales Manager
12 Years- Provided strategic sales leadership across a 30-state region, developing high-performance teams, and building relationships to generate $60M+ annually.
- Instrumental in growing annual revenues from $15M to $40+M by dramatically expanding regional brand presence and building mutually beneficial relationships with pet-focused companies and retailers.
- Secured multimillion-dollar accounts by building relationships with executives, procurement managers, and key decision-makers while continuously positioning PetSafe as an indispensable partner.
- Identified growth channels and developed non-traditional partners to exceed $1M in annual revenue.
- Designed regionally focused go-to-market strategies for new product launches, worked with sales teams to improve product placement, and oversaw rollouts for national promotions.
- Developed tradeshow plans, pricing strategies, promotions, customer training, and events to maximize face time and ROI with retail and distribution partners.
Sales Manager
6 Years- Developed top-performing sales staff, provided tactical solutions for expanding presence in untapped markets, and leveraged team-centric leadership strategies to continuously surpass revenue goals.
- Hired, trained, mentored, and coached a team of 10+ territory managers, empowering success through leadership strategies designed to secure buy-in and accountability.
- Analyzed sales data to identify areas of improvement, resolved operational bottlenecks, and created future-focused frameworks that produced exponential revenue growth.
- Acted as a key liaison between category teams to develop strategic action plans, map consumer trends, and collaborate on product development.
Regional Sales Manager
4 YearsGeneral Manager
2 YearsSales Representative / Sales Manager
2 YearsEducation
Bachelor of Arts - Business Administration and Management
Associate of Arts - Business Administration and Management
Skills
Computer Skills: Salesforce CRM
Microsoft Office (Word
Excel
PowerPoint
Outlook
AI Platforms)
Interests
Mentor
tnAchieves | TN Promise Scholarship Partner
College Football Hall of Fame Voter
Green Bay Packers Shareholder
FlavortownUSA.com Contributor
CAREER SUMMARY
- 20+ years in building top-performing sales teams and providing strategic leadership for $40M+ regions.
- Grew regional revenue from $15M to over $60M.
- High-level performance within highly competitive pet-industry markets.
- Trains, mentors, and coaches staff to develop top-level sales professionals.
- Team-building strategist acutely focused on creating inclusive teams centered on common goals.
- Success in expanding presence within existing accounts and diversifying revenue across product portfolios.
- Develops multimillion-dollar relationships with Regional Pet Specialty Retailers, Farm/Ranch/Home Retailers, and leading pet-focused distributors.
- B.A. in Business Administration.
Timeline
Key Account & Franchise Manager
Ruffwear
2024.12 - 2026.06Read More
Western Regional Sales Manager
PetSafe
2012.01 - 2024.01Read More
Sales Manager
2006.01 - 2012.01Read More
Regional Sales Manager
Monterey Mushrooms, Inc.
2002.01 - 2006.01Read More
General Manager
Del Monte Fresh Produce
2000.01 - 2002.01Read More
Sales Representative / Sales Manager
Monterey Mushrooms, Inc.
1998.01 - 2000.01Read More
Western Nebraska Community College
Associate of Arts from Business Administration and Management
Read More
Hastings College
Bachelor of Arts from Business Administration and Management
Read More