China Scroggins

An accomplished Marketing and Customer Experience Operations Executive with a notable track record of driving customer satisfaction, retention, financial, and employee engagement results. Uses voice of the customer, internal and external, combined with business analytics to create a sound vision to develop creative brand and marketing strategies that drive brand recognition and engagement. Experience launching and leading organizations that have included brick & mortar stores and sites as well as global BPOs; responsible for providing Training, WFM, Quality, Reporting, and Communications business solutions. Track record includes a history of strong business partner collaboration, immersion efforts, and business continuity. Experience driving process and system redesign implementation, tool sourcing and project management; as well as incident management resolution and vendor management. Spent the last 14 years of service creating impactful moments of service that drive loyalty, conversion, and true fans of any brand. Proven ability to take a unique approach to service and culture while producing strategies to deliver financial impact.