Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
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Cheryl Shafer

Cheryl Shafer

Aurora

Summary

Dynamic sales professional with a proven track record at RFM Retail Consulting, Inc, where I consistently exceeded sales targets through strategic planning and customer-centric coaching. Skilled in relationship building and sales expertise, I enhance customer satisfaction and drive revenue growth while fostering teamwork and collaboration.

Overview

18
18
years of professional experience

Work History

Sales

RFM Retail Consulting, Inc
01.2021 - Current


  • Increased product sales by developing and implementing effective sales strategies.
  • Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
  • Boosted sales revenue by implementing customer-centric coaching strategies for the sales team.
  • Planned forecasts and sales objectives using sales assumptions based on prior sales, local economic outlooks and industry factors.
  • Assisted customers with product selection, enhancing overall shopping experience.
  • Trained new team members on sales techniques and store policies, fostering a collaborative environment.
  • Resolved customer inquiries and complaints promptly, improving retention rates.
  • Collaborated with team to achieve daily sales goals, contributing to overall store performance.

Regional Outside Sales Representative

G A Wright Sales
10.2007 - 01.2021
  • Manager of the year 2008 through 2020
  • Conducted market research to identify potential clients and sales opportunities.
  • Developed tailored sales presentations to effectively communicate product benefits.
  • Engaged with customers to build strong relationships and ensure satisfaction.
  • Collaborated with cross-functional teams to streamline sales processes and improve efficiency.

Education

No Degree - Computer Science

Morgan Community College
Ft Morgan, CO

Skills

  • Sales communications
  • Sales verification
  • Sales closing support
  • Customer service
  • Teamwork
  • Problem-solving
  • Teamwork and collaboration
  • Time management
  • Customer assistance
  • Cash handling
  • Customer engagement
  • Retail sales
  • Reliability and punctuality
  • Flexible schedule
  • Money handling
  • Professional appearance
  • Relationship building
  • Product knowledge
  • Phone etiquette
  • Conflict resolution
  • Customer needs assessment
  • Sales expertise
  • Policy and procedure adherence
  • Display setup
  • Independent judgement
  • Upselling strategies
  • Sales goals attainment
  • Product merchandising
  • Suggestive selling
  • Fashion sense
  • Cross-selling techniques
  • Complaint management
  • Product demonstrations
  • Dispute mediation
  • Promotional events
  • Friendly and outgoing
  • Verbal and written communication
  • Upselling and cross selling
  • Price tagging
  • Discount application
  • Sales goal achievement
  • Calm demeanor
  • Dressing room support
  • Account assistance
  • Positive and professional
  • Retail merchandising expertise
  • Friendly and helpful
  • Reliable and responsible
  • Honest and dependable
  • Attention to detail
  • Organization
  • Adaptable and flexible
  • Strong communication and interpersonal skills
  • Positive customer engagement
  • Goal driven
  • Flexible hours
  • Team cooperation

Accomplishments

  • Created a company-wide, comprehensive training program for all sales team members.
  • Named "Manager of the Year" in 2021 through 2025

Interests

Participated in numerous cooking classes

Golf, walking, horseback riding dance, singing

Traveled in Japan, Australia, Europe,

  • Adventure Travel
  • Exploring famous landmarks, historical sites, and cultural attractions in a new destination
  • Historical Exploration
  • Road Trips
  • Regularly practice mindfulness and meditation for overall wellness
  • Enjoy experimenting with different ingredients and flavors in the kitchen

Timeline

Sales

RFM Retail Consulting, Inc
01.2021 - Current

Regional Outside Sales Representative

G A Wright Sales
10.2007 - 01.2021

No Degree - Computer Science

Morgan Community College

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Cheryl Shafer