Cheryl Collins
Colorado Springs
Summary
Strategic Business Advisor (Account Executive) with 34 years of experience in researching and assessing business performance and developing solutions for optimization. Well-versed in identifying business strengths, weaknesses, gaps, and opportunities. Superior performance in evaluation of industry trends and competitor strategy. Guide business owners in understanding and responding to specific problems and opportunities and developing strategic plans to meet business objectives and drive ROI.
Overview
34
34
years of professional experience
Work History
Business Advisor (Account Executive)
Thryv, Inc.
03.1993 - 03.2025
- Quota obtainment of 108%+ from Jan. 2023 - Feb. 2025.
- Multiple Distinguished (Circle of Excellence President Club) Award-winner.
- Multiple (Circle of Excellence Vice-President Club) Award-winner.
- Capitalized on strategic business partnerships to foster new market penetration.
- Recommended initiatives to improve performance and maximize return on sales incentives.
- Collaborated with project manager to engage clients in proactive planning processes and develop client-specific solutions.
- Conducted competitive analysis research, providing insight to growth opportunities.
- Devised marketing strategy incorporating social media content and online marketing campaigns to increase awareness and engagement.
- Assisted in marketing campaign design and performance measurement.
- Created revenue growth plan for fast-growth geographic market.
- Performed as consultant for business in areas of marketing, logistics, and training.
Telephone Directory Advertising Consultant
US WEST Direct
11.1990 - 03.1993
- Most telecom sales completed within 24 hours (27)
- Commitment to 'Customer Focused' consultative selling techniques increasing levels of customer satisfaction and sense of perceived value.
- Developed organized methods of communications before, during, and after sales effort.
- Continued to seek customer feedback on ad results, service, and satisfaction.
- Specific achievements include stronger long-term customer relations ultimately increasing profits for customers and US WEST Direct.
- Recognized for Superior Accuracy in 1993 and 1991.
- Volunteered as a TQM facilitator for Colorado Springs team training.
- Actively committed in representing US West Direct as a member of the Pikes Peak Advertising Federation in 1993 and 1992.
- Participated in Chamber trade shows and the Pikes Peak Parade.
Education
B.S.BA, Marketing Specialization - Business Administration
University of Nebraska
Omaha, Nebraska05-1992
Skills
- Risk auditing
- Revenue generation
- Business strategy
- Marketing & sales analysis
- Financial modeling
- Budgeting & forecasting
Timeline
Business Advisor (Account Executive)
Thryv, Inc.
03.1993 - 03.2025
Telephone Directory Advertising Consultant
US WEST Direct
11.1990 - 03.1993
B.S.BA, Marketing Specialization - Business Administration
University of Nebraska
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