Overview
Work History
Education
Timeline
Generic

Charlotte Goodman

Denver

Overview

8
8
years of professional experience

Work History

Account Executive

LinkedIn
02.2022 - Current
  • Leverages 9 years of experience in digital media to excel as a consultative seller at LinkedIn driving over 7MM in annual revenue
  • Demonstrates expertise in utilizing data and insights to formulate media recommendations aligned with advertiser objectives and business priorities
  • Meets or exceeds sales targets consistently by diligently managing a sales pipeline of over 200 new and existing accounts, identifying new business opportunities, and creating customized solutions for clients
  • Proactively assumed a leadership role within the team, taking on mentorship responsibilities to guide and nurture junior members, fostering professional development and career growth.
  • Spearheaded the planning and execution of engaging remote events and activities, strategically designed to boost team morale, strengthen camaraderie, and contribute to a positive work culture

Client Account Manager

Twitter
03.2019 - 02.2022
  • Applied advanced expertise in Twitter products across a diverse portfolio of 40+ accounts, driving an annual revenue of $16M through strategic optimizations and tailored solutions
  • Formulated and executed strategies to achieve 121% growth in Average Revenue per Account, surpassing quarterly goals and demonstrating a keen ability to drive sustained revenue increases
  • Leveraged in-depth industry knowledge and insightful analysis of Twitter audiences to identify and propose innovative opportunities for enhanced customer engagement, showcasing a proactive approach to account development
  • Received two global sales recognition awards for outstanding revenue growth and became the subject of a global case study in Q2 2021, highlighting exceptional achievements and contributions to client success

Partner Solutions Consultant

Oracle Data Cloud
10.2018 - 03.2019
  • Formulated and delivered strategic, data-driven recommendations that established a foundation of trust, laying the groundwork for successful partnership development and fostering long-term relationships.
  • Proactively identified and pursued cross-selling and up-selling opportunities, driving revenue growth and maximizing client value through tailored solutions.
  • Collaborated closely with clients to develop concise, actionable, and thoughtful solutions, aligning with their unique business goals and contributing to the achievement of measurable success milestones.

Digital Media Strategist

Chipotle Mexican Grill
01.2018 - 10.2018
  • Successfully transitioned paid digital campaigns from agency to in-house operations, enabling real-time optimizations and reporting. This initiative significantly elevated brand recall and substantially improved return on investment
  • Effectively managed and allocated a media budget exceeding $2M across various social channels, skillfully targeting and converting both new and lapsed customers to drive impactful business outcomes
  • Orchestrated monthly reporting recap calls, serving as a pivotal driver in shaping the strategic direction of the brand's paid presence, emphasizing data-driven decision-making and continual optimization
  • Pioneered innovative media strategies by actively participating in first-to-market, alpha, and beta opportunities, providing valuable strategic feedback to partners and positioning the brand at the forefront of industry advancements

Media Buyer

Booyah Advertising
05.2017 - 12.2017
  • Directly managed multi-million dollar paid social lower funnel brand advertising for GAP brands through social platforms Kenshoo and 4C
  • Developed advertising strategy and metrics to drive key business goals and improve media performance and reporting
  • Analyzed raw data and optimized marketing campaigns to increase ROI by 145% for top client
  • Lead collaboration with clients including monthly KPI review and weekly strategy development

Digital Campaigns Associate

Blueprint Interactive
09.2015 - 05.2017
  • Managed over $1 million in awareness and direct-response campaigns across paid search, social and display channels
  • Developed media plans and strategy leveraging cross-channel layered communications with micro-targeting to ensure message penetration to target audience

Education

Bachelor of Arts - International Relations and Communications

Elon University
Elon, NC
2015

Timeline

Account Executive

LinkedIn
02.2022 - Current

Client Account Manager

Twitter
03.2019 - 02.2022

Partner Solutions Consultant

Oracle Data Cloud
10.2018 - 03.2019

Digital Media Strategist

Chipotle Mexican Grill
01.2018 - 10.2018

Media Buyer

Booyah Advertising
05.2017 - 12.2017

Digital Campaigns Associate

Blueprint Interactive
09.2015 - 05.2017

Bachelor of Arts - International Relations and Communications

Elon University

Similar Profiles

CREATE PROFILE
Charlotte Goodman