Experienced professional with 8 years in digital marketing and communications. Skilled in building sustainable brands that drive business objectives and brand positioning. Known for challenging and leading teams to elevate brand communication and drive success. Passionate about delivering authentic solutions that empower and inspire people and teams to always seek more.
Hi, I’m
Catalina Pedraza Vieira
Publicist
Summary
Overview
7
years of professional experience
2
Languages
Work History
Griffith Foods
Brand Builder Specialist
08.2019 - Current
Job overview
- Leading change enablement and implementation of a new CRM (Hubspot) for Custom Culinary sales and marketing team
- Working with cross-functional teams as sales, human resources and management teams to create effective communication strategies aligned that deliver results.
- Coordinating digital and external communication to increase brand positioning (PR strategy, digital strategy, inbound marketing strategy).
- Planning, executing, and measuring marketing campaigns that provide lead generation and brand awareness.
- Lead the inbound marketing strategy with marketing automatization to provide more opportunities to sales teams.
- Lead digital innovation projects to increase the sales opportunities on both brands (Griffith Foods - Custom Culinary)
- Enhanced projects efficiency using agile methods
- Developed new business target lists, strategies and tactics for new account acquisition (Griffith Foods and Custom Culinary)
Arquitectura y Concreto
Community Manager
02.2018 - 07.2018
Job overview
- Developed the social media strategy for the company.
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
- Monitored online conversations surrounding the brand to address any negative sentiment or misinformation proactively.
- Organized regular community events, fostering a sense of belonging among members and promoting sales opportunities.
- Trained new staff members on effective use of digital tools for managing communications within the online community environment efficiently.
Melborp Agency
Creative Copywriter
02.2018 - 07.2018
Job overview
- Captivated audiences by crafting compelling and persuasive copy for advertising campaigns.
- Enhanced email marketing effectiveness by creating personalized, targeted messages for diverse customer segments.
- Showcased expertise in storytelling by turning complex ideas into easily digestible narratives tailored towards specific target audiences.
- Contributed to award-winning campaign concepts through innovative brainstorming and effective collaboration with creative team members.
- Efficiently managed multiple projects simultaneously while maintaining strict adherence to deadlines and quality standards.
- Boosted brand awareness with the development of engaging social media content and blog posts.
Education
Universidad Pontificia Bolivariana
College Degree from Advertising
01.2018 - 2021.01
University Overview
Universidad Eafit
Course from Agile methodologies
05.2022 - 2023.01
University Overview
Griffith Foods
Change Enablement Leader from Business
01.2023 - 2024.01
University Overview
Skills
Leadership
Interests
Scuba diver and free diver
Innovation and creativity
Human behaviors
Timeline
Griffith Foods
Change Enablement Leader from Business
01.2023 - 2024.01
Universidad Eafit
Course from Agile methodologies
05.2022 - 2023.01
Brand Builder Specialist
Griffith Foods
08.2019 - Current
Community Manager
Arquitectura y Concreto
02.2018 - 07.2018
Creative Copywriter
Melborp Agency
02.2018 - 07.2018
Universidad Pontificia Bolivariana
College Degree from Advertising
01.2018 - 2021.01
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