CATALINA DÍAZ MOTTA
Ingeniera Industrial
Cajicá
Summary
Highly accomplished and results-driven Industrial Engineer with over 15 years of progressive experience in the financial sector, including a strong background in SME and branch management. Proven ability to design and implement robust commercial and financial strategies that consistently enhance profitability, drive growth, and solidify market positioning. Adept at optimising operations, expanding market reach, and leading high-impact projects from conception to successful execution. I am a proactive change agent with demonstrated expertise in transformational leadership, strategic planning, negotiation, and a strong client-centric approach. Currently undertaking an MBA, I am committed to continuous professional development and possess a global perspective, making me highly adaptable to new markets and dynamic business environments like Australia.
Overview
21
21
years of professional experience
7
7
years of post-secondary education
Work History
SME Branch Manager
BANCOLOMBIA
03.2010 - 01.2019
- Spearheaded the development and execution of comprehensive strategies for the SME segment, consistently exceeding annual budgets.
- Provided expert financial advisory services to key (Pareto) clients, conducting in-depth risk analysis and economic outlooks to optimise investment portfolios and mitigate financial exposure.
- Successfully presented and secured credit approvals from various banking committees, ensuring strict adherence to policy and the financial viability of all transactions.
- Key Achievement: Initiated and led commercial and service strategies that delivered over 25% growth in the commercial portfolio across multiple managed offices.
Branch Manager
BANCO DE OCCIDENTE
06.2007 - 03.2010
- Full accountability for the design and implementation of the branch's commercial and operational strategy, leading and mentoring a diverse team of over 50 professionals.
- Proactively established and monitored detailed action plans to ensure the attainment of budgetary targets and strategic objectives, focusing on increasing loan placements, customer deposits, and market share.
- Key Achievement: Conceived and implemented an innovative commercial model for the operational leasing product, resulting in a remarkable 150% achievement of targets in 2009. This success earned significant institutional recognition and established me as a national commercial benchmark.
Mortgage Credit Professional
BANCO DAVIVIENDA
05.2006 - 06.2007
- Conducted thorough viability analyses for mortgage loan applications, actively researching market trends and identifying new business opportunities to drive strategic portfolio expansion.
Sales Operations for Colombia and Ecuador
ADECCO SERVICIOS COLOMBIA S.A. - ASSIGNMENT AT IBM DE COLOMBIA
05.2005 - 05.2006
- Streamlined sales operations and enhanced support for the commercial teams across Colombia and Ecuador, significantly improving efficiency through meticulous process and tool management.
Outsourcing Supervisor
SERVICIOS PROFESIONALES CYC LTDA. - 3M COLOMBIA S.A. PORTFOLIO OUTSOURCING
12.2004 - 05.2005
- Oversaw comprehensive portfolio management, ensuring the successful achievement of recovery and maintenance objectives for 3M S.A.
Administrative Assistant Director H.A. San Rafael Branch
BANCO DAVIVIENDA
06.1998 - 11.2004
- Managed the administrative and operational functions of the branch, optimizing internal processes to ensure peak efficiency and provide strategic support to commercial objectives, thereby contributing significantly to the overall branch performance.
Education
MBA -
EUDE Business School
10.2020 - Current
DIPLOMA IN MANAGEMENT - undefined
Universidad de La Sabana
01.2016 - 12.2016
INDUSTRIAL ENGINEER - undefined
Escuela Colombiana de Ingeniería “Julio Garavito”
01.2005 - 12.2005
Skills
Transformational Leadership
Timeline
MBA -
EUDE Business School
10.2020 - Current
DIPLOMA IN MANAGEMENT - undefined
Universidad de La Sabana
01.2016 - 12.2016
SME Branch Manager
BANCOLOMBIA
03.2010 - 01.2019
Branch Manager
BANCO DE OCCIDENTE
06.2007 - 03.2010
Mortgage Credit Professional
BANCO DAVIVIENDA
05.2006 - 06.2007
Sales Operations for Colombia and Ecuador
ADECCO SERVICIOS COLOMBIA S.A. - ASSIGNMENT AT IBM DE COLOMBIA
05.2005 - 05.2006
INDUSTRIAL ENGINEER - undefined
Escuela Colombiana de Ingeniería “Julio Garavito”
01.2005 - 12.2005
Outsourcing Supervisor
SERVICIOS PROFESIONALES CYC LTDA. - 3M COLOMBIA S.A. PORTFOLIO OUTSOURCING
12.2004 - 05.2005
Administrative Assistant Director H.A. San Rafael Branch
BANCO DAVIVIENDA
06.1998 - 11.2004
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