Cassidy Booth
Charlotte
Summary
Results-driven Marketing Professional with extensive experience in e-commerce strategies and digital advertising. Expertise in managing multi-million dollar budgets and driving sales growth through data analysis and strategic planning. Proven ability to enhance customer engagement via innovative advertising campaigns.
Overview
6
6
years of professional experience
Work History
Assistant ECommerce Marketing Manager
TTI Floor Care
10.2023 - Current
- Managed an annual $14.7M advertising budget across various retailer channels and advertising tactics.
- Created and continued to grow strategic partnerships with Amazon Ads, Walmart Connect, Target Roundel, and The Home Depot Orange Apron Media.
- Developed a diversified Amazon Prime Day strategy, responsible for driving $4.7M in ad-attributed sales, +24% YoY.
- Onboarded and managed media agency partnerships while also executing a hands-on on-site media strategy that drove +52% YoY overall media sales.
- Launched an always-on advertising strategy with Walmart Media Connect that included Awareness, Consideration, and Conversion tactics that drove $50M in ad attributed sales, +43% YoY
- Led weekly internal meetings with executive leadership, recapping performance and aligning on plans for advertising optimizations and activations.
- Created and managed on-site brand stores for Amazon, Walmart and The Home Depot.
ECommerce Coordinator
TTI Floor Care
07.2023 - 10.2023
- Formed strong new relationships with Walmart Media Connect and Target Roundel to devise impactful marketing and advertising strategies aimed at driving sales growth.
- Launched a successful Holiday Campaign in Q4 2023 with Target Roundel, yielding $432k incremental in-store and online revenue, +32% YoY.
- Streamlined detail page optimizations for new product launches sold at Target, Walmart, and The Home Depot
- Worked closely with internal Creative Design teams to create new static and video assets that could seamlessly be used across all channels for merchandising and advertising.
Customer Re-engagement Coordinator
TTI Floor Care
05.2022 - 07.2023
- Developed and executed targeted email marketing campaigns to enhance customer engagement and retention.
- Integrated SMS, email, loyalty programs, and sweepstakes to grow the email and SMS subscriber list by 30% in 6 months.
- Utilized segmentation and various creatives to increase email CTR from 1% to 4%.
- Created a living document mapping out all various re-engagement email and SMS flows that allowed me to actively evaluate opportunities to expand.
- Successfully migrated all programs over from Attentive to Klaviyo, rebuilding all flows, subscriber lists, and forms.
- Reported out to leadership and cross functional teams monthly on performance metrics, benchmarks, and strategies to improve click-through rates and conversions.
Event Marketing Specialist
Techtronic Industries - TTI
11.2021 - 05.2022
- Managed Ryobi and Milwaukee sales and merchandising in the top-performing Home Depot store in the territory.
- Built and maintained effective relationships with upper store management to drive team success towards sales, service, and operational goals.
- Held large scale sales and demo events, promoting brand awareness, new products, and promotions.
Management Assistant
Enterprise Rent-A-Car
11.2019 - 06.2021
- Managed customer inquiries and resolved escalated issues, enhancing client satisfaction and retention.
- Coordinated scheduling and logistics for daily operations with a fleet of 100+ vehicles across multiple branches.
- Monitored inventory levels, aligning with customer airport flight arrivals to ensure timely returns and cleanings for smooth operations.
Education
Bachelor of Science - Marketing
Western Kentucky University
Bowling Green, Kentucky05-2019
Skills
- Decision making and strategic Planning
- Data reporting and presentation
- Project and budget management
- Digital merchandising and advertising
- E-commerce vendor platform knowledge
- Email and SMS marketing
Timeline
Assistant ECommerce Marketing Manager
TTI Floor Care
10.2023 - Current
ECommerce Coordinator
TTI Floor Care
07.2023 - 10.2023
Customer Re-engagement Coordinator
TTI Floor Care
05.2022 - 07.2023
Event Marketing Specialist
Techtronic Industries - TTI
11.2021 - 05.2022
Management Assistant
Enterprise Rent-A-Car
11.2019 - 06.2021
Bachelor of Science - Marketing
Western Kentucky University