Casey Shields-Weber
Denver
Summary
Results-oriented recent graduate proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results, as well as working with a team to achieve a common goal.
Overview
3
3
years of professional experience
Work History
Marketing Associate
TechNation
06.2023 - 09.2023
- Executed successful in-person marketing initiatives at industry events, markets and organizations resulting in increased brand visibility.
- Directed and managed promotional booths directed to collect information and network to other organizations
- Interviewed underserved populations on Digital Literacy
- Collaborated with sales team to conduct surveys that could better benefit the company
Marketing Intern
TechNation
05.2023 - 06.2023
- Demonstrated a keen focus on online metrics to drive strategic decision-making and enhance a companies online performance
- Routinely monitored key performance indicators such as engagement rates, click-through rates, and conversion metrics across various social media platforms.
- Keep internal teams updated on social media best practices and emerging trends
Sales and Marketing Associate
Staples, The Office Supply Superstore
08.2020 - 08.2022
- Boosted sales revenue by developing and implementing targeted marketing campaigns.
- Expanded client base through effective networking and customer engagement
- Employed effective sales techniques and upselling strategies to maximize the average transaction value.
Education
Bachelor of Arts - Communications
Regis University
Denver, CO05.2024
Skills
- Digital Marketing
- Data Analysis and Metrics Interpretation
- Social Media Engagement
- Strategic Communication
- Media Production
- Audience Engagement Techniques
- Industry Trends
- Event Networking
Timeline
Marketing Associate
TechNation
06.2023 - 09.2023
Marketing Intern
TechNation
05.2023 - 06.2023
Sales and Marketing Associate
Staples, The Office Supply Superstore
08.2020 - 08.2022
Bachelor of Arts - Communications
Regis University
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